MODULE 1


 

Online and Offline Marketing Principles

Understanding basic Marketing Principles
What is Digital Marketing
Market place Research and Analysis
Selecting the right market for your business

MODULE 2


 

Consumer Behaviour

Understanding your consumers
Creating Ideal Customer Avatar
Consumer Research and Analysis
Targeting and Segmentation

MODULE 3


2 forms of Marketing

Top 2 forms of Online Marketing
Direct marketing
Branding and Storytelling
 Direct Marketing v/s Branding

MODULE 4


 

Facebook Marketing

How to create Ads on Facebook
Targeting and customer segmentation on Facebook
 Facebook Objectives
Facebook Ad placement
Facebook Ad budget and bid strategies
 Facebook Business page

MODULE 5


 

Pixels and Retargeting

How to run Re-targeting Ads
How to set up your pixel code
How to pixel your audience
 Re-targeting through Facebook and Google
Conversion and Tracking

MODULE 6


Google Advertising

 Introduction to Google Adwords
How to run Ads on Google
Google adwords campaign selection
PPC Advertising
 Google Ad Networks
Targeting and customer segmentation on Google
Strategic Bidding Formula
Practicals of selecting right keywords
Practicals for Search, Display and Shopping Network
Ad budget split

MODULE 7


 
Google Analytics

How to use Analytics

How to increase your ROI
Measuring and Analysing the data
Practicals for Analytics
Traffic source
Conversion tracking

MODULE 8


 

Email Marketing

What is Email Marketing

Principles of Email Marketing

Softwares for Email Marketing

How to create an Email Automation
How to convert leads into clients
Different types of Email Sequences
Practicals of Email Marketing using Active Campaign

MODULE 9


 

Instagram Marketing

How to use Instagram for Marketing
Creating Ads on Instagram
Tools to enhance Instagram Marketing
Hashtag marketing
Practicals on creating Instagram advertising campaign

MODULE 10


 

Snapchat Marketing

How to use Snapchat for marketing
Converting leads into clients
The 10 second rule
Brand building using snapchat
Content for Snapchat

MODULE 11


 

LinkedIn Marketing

3 part sequence to build your connections

Targeting and segmentation
How to optimise your profile on LinkedIn
How to run LinkedIn Ads

MODULE 12


 

Content Marketing

What is Content Marketing

Role of content marketing

2 forms of content creation for maximum ROI
Content Distribution
The EME content formula to social conversion

MODULE 13


Content Writing

Content Curation

Copy writing techniques for non writers

How to create great content for blogs

How to curate Content for Social Media
How to curate plagiarism free Content

MODULE 14


 

How to write a Blog

Blog writing for social media

Finding the right topic and headline for Blog

How to structure your Blog

Ideal format for writing a Blog

MODULE 15


 

Headline Writing

Importance of Headlines

Different types of Headlines

How to write a Headline under 10 minutes

The secret to write great Headlines

MODULE 16


Search Engine Optimisation

What is SEO
On page Optimisation
Off page Optimisation
Tools for SEO
Practicals for SEO
Why you should not stop at SEO
Keyword research for your SEO
How to create effective backlinks
How to perform white hat SEO
Strategies and tools for 100% Optimisation

MODULE 17


 

3 Different Business Models

Understanding the eCommerce Business Model
Understanding the Service Business Model
Understanding the Advertising Business Model
Formula and Strategy to grow any Business Online
7 Step Digital Marketing strategy and process
Practically creating strategies for each business model using digital marketing.

MODULE 18


 

Customer Value Optimisation

Introduction to the CVO model
How to convert leads into clients
How to design the conversion process
The business model to decide the right strategies and offers
5 Types of CVO’s
Practicals for creating different CVO for product/app/services

MODULE 19


Media Planning

Introduction to Media Planning
How to split your Media Activities
Ad Budget Split
How to identify the right Media for your Business
Creating and analysing your media plans
Strategies and tools to distribute your ad budget
Practicals on Media Planning and Ad budget split

MODULE 20


 

Website Structure

Idea website structure for your business
7 elements of a high-converting website
Ideal design for an eCommerce website
Ideal design for a service based website

MODULE 21


 

WordPress and Shopify

Introduction to WordPress
Introduction to Shopify
How to build your website on WordPress
How to create blogs and pages without coding
How to create your own store on Shopify

MODULE 22


P&P Principle

The Principle of Pain and Pleasure
Understanding Consumer Psyche
Online Buying Behaviours and Patterns
Principles that drive Sales

MODULE 23


 

Keywords Planning

 Importance of Keywords
How to fine the right Keyword
Head Keyword and Long Tail Keywords
Keyword Planner Tools
Keyword research for Ads and Website
Practicals on Primary and Secondary keywords

MODULE 24


 

7 Secrets of Mind Control

How to use these 7 secrets to drive more Sales
Most important tools of mind control
How to frame your marketing message
How to frame your branding message
Applying offline psychology principles online

MODULE 25


 

Social Media Marketing

Introduction to Social Media Marketing
Principles of SMM
How to create content for Social Media
Viral Marketing
How to use all Social Media Platforms for one Marketing Strategy
Practicals on creating a Social Media Campaign

MODULE 26


 

Campaign Building

How to create a High Converting Campaign
How to create a Viral Campaign
Converting your leads into customers through your Funnel
 7 Steps to build a High Converting Campaign

MODULE 27


Mobile Marketing

Introduction to Mobile Marketing
Importance of Mobile Marketing
How to create content for mobile marketing
Targeting and segmentation
Data collection and analysis
Softwares and Platforms for Mobile Marketing

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MODULE 28


 

Affiliate Marketing

What is Affiliate Marketing
Importance of Affiliate Marketing
Generate leads through Affiliate Marketing
High converting tools and strategies

MODULE 29


 

Webmaster Tool

Introduction to Webmaster tool
Importance of Webmaster Tool
Practicals of using and analysing Webmaster Tool
Search traffic, Google index, Sitemaps

MODULE 30


 

SEO for YouTube

How to optimise your content on YouTube
7 Steps to 100% optimisation
Keyword planning for your content
How to create and circulate great content for YouTube
How to Rank your videos on the first page organically

MODULE 31


 

YouTube Marketing

Introduction to YouTube
How to create your channel
How to grow and promote your business on YouTube
How to monetise your videos on YouTube
How to create ads on YouTube
Targeting and Segmentation
Practicals for In-Stream and In-Display ads

MODULE 32


 

Viral Marketing

What is Viral Marketing
Creating content for Viral Marketing
Viral Marketing platforms
How to find the trending hashtags
How to find the trending topics

MODULE 33


 

Live Streaming

Introduction
Importance of Live Streaming
Facebook live videos
How to use live streaming to grow and promote your business
Different tools for Live Streaming

MODULE 34


 

eCommerce Marketing

How to setup your own eCommerce store
Marketing your eCommerce store
Creating marketing and Branding message for your store
Drop Shipping eCommerce Business model
3 steps to set up your eCommerce store

MODULE 35


 

Webinar Marketing

Introduction
Importance of webinars
Targeting your audience
How to grow and promote your brand through Webinars
How to curate content for Webinars
Top Webinar tools

MODULE 36


Digital Marketing Strategies and Project Submission

List of tools and website to collect data
How to study and analyse the data
How to create a complete Digital Marketing Strategy
Project work and submission

The Marketing Nerdz’s 3 Months Digital Marketing Certification Course is a Practical Based professional course which is deemed to be equivalent to other Diploma courses.

Admission Process:

 
The Marketing Nerdz’s 3 Months Digital Marketing Certification Course is a Practical Based Professional Course which is deemed to be equivalent to other Diploma Course.

A choice at this stage will help to:

 

    1. 1. Achieve segmentation during the post course training
    1. 2. Attainment of the end goal and objective of the candidates to pursue the course
    1. 3. Applicants develop a sharp and clear focus early on in the program
    1. 4. Gets the candidate ready for the industry with practical knowledge in their field of specialisation.

Academic Background:

 
Applicants must possess a consistent and strong academic background.Applicants performance in 10th, 12th and Graduation will be considered will reviewing and selecting the application for the course.

 

    1. 1. An aggregate of all the subjects for the 10th and 12th grade examination will be considered.
    1. 2. Applicants must possess a Bachelor’s Degree with at least 50% marks or equivalent GPA awarded by any of the Universities incorporated by an Act of the central or state legislature in India or other educational Institutes.
    1. 3. Applicants who are in the last year of their Degree college and are awaiting their results can also apply. Their score for the latest exam appeared will be accounted for during the selection process.
    1. 4. Applicants need to submit their documents along with their Degrees during the application process. If they fail to submit the same, their application to the Program will stand cancelled.
    1. 5. For Applicants who do not have a Bachelor’s Degree and have completed other correspondence or Diploma courses need to submit all the marksheets for the same and an aggregate of all the scores will be considered during the selection process.

Work Experience:

 

    1. 1. Work experience is not mandatory for this course and fresh graduates, candidates with a maximum of 6 years of experience can apply for the course.
    1. 2. Proof of work experience will be required during the application process.

Application Process:

 

To apply for our 3 Months Digital Marketing Certification Course, applicants must fill out the online admission form or submit their application over the phone.

The application process is divided into three steps: Telephonic Interview Round, Presentation Round and Personal Interview Round.

Fee Structure

 
The fee for the 3 Months Digital Marketing Practical Based Certification Course is Rs 45000 + taxes.

The fee includes:

Training for 3 months
Practical training
Notes and Study Material
International Certification
Access to our Job Portal
Access to our FB private group
Training and exams for Google Certification

Online Application Form:

 
Link to the form: http://karand.wpengine.com/courses-application-form

Once the candidate submits the application form, he/she will be provided with a brochure with the complete course details and curriculum via email.

Selection Process:

 
The applicants are shortlisted and selected by the Florida selection team and Mumbai selection team based on the answers submitted through the application form.

We Select ONLY 10 Students Per Batch!

Based on the application answers, the applicant is either shortlisted or their application is forwarded for a second round of review followed by a telephonic round of interview with the Program Director.

Final Selection List:

 
Once the selection team reviews all the applications, the final results are sent out to applicants personally via email after 48 hours.
For the selected applicants, one seat is temporarily blocked in the system for a duration of 3 working days.
The candidate is required to complete their registration process with the fee payment and document submission within these 3 days.
If a candidate fails to complete the payment and registration, their seats are automatically released from the system for other candidates whose applications are shortlisted.
Once an applicant’s seat is released, their application is blacklisted in the system for a duration of 3 months and they are not allowed to apply for any of the course with The Marketing Nedz during that duration.

For all those who complete their registration for the course in due time, an email with the detailed course schedule and timing is sent out via email.

Total Intake:

 
The total intake per batch for the 3 Months Digital Marketing Certification Course is ONLY 10 candidates per batch.
An additional 3 seats have been sanctioned for our in-house TMN quota. The maximum total intake for the Program is 13 seats Only.

We provide Guaranteed Internship and Placement for all our Certified Students.
On completion of the course, the students who specialise in Training for Digital Marketing Professionals are given a 2 weeks training with our HR personnel.

The training covers various topics and processes to get the candidate ready to apply for jobs in the industry and to help them build up their resume.

Also, all of our Certified 3 Months Course students are eligible to apply and register themselves on our own Job Portal with different companies from the industry, hiring Digital Marketing Professionals.

Based on the student’s performance in the internship and job interviews, we plan to hire at least one of the selected students to work with 1 of our own 6 companies.

Johnsy Helga

Digital Marketing Professional and Lead Generation Specialist

❝It’s Worth the travel❞

Priyanka Bhutani

Owner of Dekh Bhai Dekh Agency, Gujarat

❝I am going to offer a lot of things to my Clients and they are going to thank me❞

Anmol Gehani

❝If you are really serious about digital marketing, this is the place you will get to know each and everything.❞

NEHA JOSHI

Owner of Content Writing Company

❝I can add a lot of value to my Clients and Customers❞

Zeal Mehta

Student

❝I’m actually feeling so bad…it’s coming to an end. My biggest takeaway from the course is the things I learnt in terms of technology! ❞

PRATEEK SHARMA

eCommerce Business Owner

❝Digital Marketing is a key component for any Business. The Marketing Nerdz helps you in different ways, guiding you and helping you to be successful in whatever you do❞

Dhawal Mehta

Entrepreneur

❝Someone who is an Entrepreneur or is starting his own Business should definitely hire the services from The Marketing Nerdz❞

RAJIV SHAH

Brand Consultant

❝It will definitely work out for me and my Business❞

Ridge Kennedy Miranda

Student

❝It’s been an incredible 3-4 months learning from Karan Sir. Not only about marketing, but much more and travelling every weekend for 3-4 hours for the classes was worth it❞

Aishwarya

Student

❝This Course was a great ROI for me.❞

Gazala

PR Head

❝I would recommend this course to everyone and anyone❞

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