07 Sep Deepika Padukone Wins The Boldest Marketer Of The Year Award In My Books!
Today’s post can be a little controversial, and can be Misconstrued if you don’t read it objectively.
I’m not here judging Deepika Padukone or taking a moral High-Ground.
In fact, it’s the complete opposite. I’m here praising her and her PR and Marketing team for the Bold and Risky Marketing Move to Promote her new movie.
Now, I know some people reading this may feel I’m being Insensitive.
So before you read ahead, let me re-iterate.
My analysis here is purely objective. It’s just from a marketing Stand-Point.
Neither you nor I know what Deepika’s real intent was. And honestly, I don’t care about her Intent.
I have a political view on the whole incident, but in this post, I only plan to talk about the Marketing Side of things keeping the politics aside.
So are we cool looking at it objectively from a marketing perspective?
I’m assuming you said, YES!
Let’s continue the analysis.
You see, in Marketing, Timing is everything.
And Deepika Padukone is now officially my favorite marketer with her latest move.
Her JNU Visit AKA Solidarity support couldn’t have come at a better time – Her Movie Release.
Here is what it did for her:
✔️ Made her the center of conversation of every media debate including my post.
✔️ Enhanced her persona and image as a BOLD, Courageous, and STRONG woman – really aligned with her character and the real life person she is playing on screen.
✔️ All in all, it’s a move that’s going to bump up the sales of her movie tickets. A lot of it now driven by this new Persona plus the induced Admiration and Super-Heroine indoctrination.
Yes, some would say, it was just a Marketing Gimmick…
A Publicity Stunt…
Maybe. Maybe not.
For the purpose of this article, I don’t care about the Politics of it.
Looking at it purely as a Marketer… I ADMIRE Deepika’s Courage.
It takes B**ls to do what she did with everything she has on stake and to lose.
Personally – I have to give Deepika full marks here for taking a Huge RISK and standing up against the Government. She surely made a lot of enemies with her move while winning some people over too.
So Kudos to her.
I have a detailed video on this. Watch below.
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P.S. The recent political events teach us about an Important Marketing Lesson. Especially, about how the BJP is losing the plot and will keep moving down if they continue with their existing marketing plan. More on that in the next post.
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