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07 Sep How To Use SnapChat to Grow Your Business With Behind The Scene Stuff!

Do you want to know the Secret to using Snapchat to Grow Your Business?

Do you want to know how you can create content that your Snapchat followers will love without spending an Extra minute of your time in Content Creation every single day?

If your answer was yes to both my questions, I’ve some great news for you.

In this article, I’ll reveal the Secret to using Snapchat to grow your business without investing an extra minute of your time in Content Creation.

This strategy will work great if you are a Celebrity/Influencer, Professional or a B2C Brand and it’s built on the assumption that you already have a pretty decent following on Snapchat.

If you are just getting started with Snapchat, worry not. I’ve you covered too.

I’m soon going to write an article about How to build your following on Snapchat.

So without further ado, let me get back to the article at hand. The Secret to Growing your business using Snapchat.

Snapchat at this point is Similar to what Facebook Was a few years back

If you remember a few years back, Facebook Business Page was Gold.

Facebook had and still has people’s ATTENTION. And the organic reach of your Facebook Business Page Posts was 100%.

It was the easiest way to get Free Traffic.

The SECRET of Success on Facebook back then was Attention + 100% Organic Reach! 

But then it all changed.

Facebook had the Attention, but the Organic reach was Gone!

It wasn’t even close to a 100%. Facebook’s Organic reach for business pages went as low as 6% and sometimes, I’ve personally seen the Organic reach drop to 1% or less.

Of course, you could still pay Facebook and reach out to a lot more people, but that’s a completely different story. And personally, I’m really happy with Facebook’s move. More on that in a different article.

So what’s that got to do with Snapchat?

Well, everything!

If you think of it, what do people really do on Facebook?

  • Entertain themselves.

And that’s what needs to be done on Snapchat too.

Give people more content that Entertains them.

Snapchat at this point gives you a 100% Organic Reach via Stories.

Plus, after Facebook, majority of people are spending a lot of time on Snapchat.

So Snapchat has people’s Attention.

So with Snapchat, you can bring back the old days of Facebook’s 100% Organic Reach.

The Content Rule for Snapchat:

Remember this, the most important thing that people do on Social Media platforms is Entertain themselves.

And this is where most people get it wrong. They post Content on Snapchat about the company, offers and stuff like that.

No one cares! No one gives a Shit.

What you should be doing is Entertaining your leads/customers.

90% of your content should be focussed on Entertainment and only 10% on actual promotions.

And if you follow the 90 – 10 prescription, your followers will start engaging with you.

And the engagement will turn into Customer/Brand Loyalty which will lead to a compounding of sales in the long run.

There are 3 ways to grow a Business:

  1. Get new customers
  2. Get existing customers to buy back from you
  3. Increase the transaction size

The only way to get repeat purchase is when you have loyal customers. And Snapchat at this point is a great platform to build engagement/loyalty with your customers.

Snapchat has the attention of your customers and it’s giving you a 100% organic reach just like Facebook did in the past.

If you could not take advantage of Facebook’s 100% organic reach, don’t miss the Snapchat boat. It won’t last forever.

Entertain your customers/potential customers. Build a relationship with them and get a lot of repeat buying to grow and scale your business.

Now I know, you must be wondering. All that sounds great. But I don’t have the time to create so much content and add 1 more Social Media Platform.

Well, worry not. Like I promised you at the start of the article, I’ll Reveal the way to churn out great Entertaining content without spending an extra minute of your time every single day.

Behind-The-Scene Content Strategy for Snapchat

You see, we all love and laugh at Behind the scene videos, don’t we?

Of course we do. They are funny. Sometimes, it’s even more fun to watch behind the scene stuff than the actual video.

And that’s exactly what you need to be doing for your Snapchat content.

Post Day in your Life content on Snapchat.

If you are a Celebrity/Professional, post about what you do, who are your friends, etc. Something that your followers can’t normally find out about you and is Interesting.

Post a Snap if you are going out to an Interesting place for Dinner or if you saw something Interesting.

If you are a brand, post about how people work in your company, the culture, the team meetings, team picnic or gathering. Anything that takes your followers a step closer towards your Brand.

You don’t really need to plan content for Snapchat.

The fun, the entertainment is in the Rawness of daily activity.

That’s where the connection will be formed with your followers.

And given we have a 100% reach + Attention, Snapchat can go a long will in helping you grow your business and your brand.

 

 

 

 

 

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Karan Dharamsi The Marketing Nerdz CASH On DELIVERY: My E-Commerce Experiment

07 Sep NO CASH On DELIVERY: Here are the RESULTS of My E-Commerce Experiment!

CASH On DELIVERY (COD) to me is a double edged sword. You can’t IGNORE it, and yet when you use COD, it ends up putting a BIG hole in your pocket.

Although, the number of customers increase thanks to Cash on Delivery Payment Option… here are a few things I noticed.

1) The Refund Requests is relatively higher from COD Customers compared to customers who pay online.

2) COD customers need more management, thus more employees and Customer Support Time.

3) This was an observation which was later verified with data – COD customers generally tend to be more RUDE with the Customer Support and in general compared to Customers that pay online. Of course, it’s subjective to an extent. I’m a COD customer myself. But I hope you can see the point here.

4) As an extension to the 3rd point, the Attrition Rate in the Phone Support is higher (Which is mostly Virtual in my company). Thus adding to the Stress Levels.

5) And lastly, the negative reviews or the Threat of Negative Reviews (most times customers aren’t home to accept the order) is higher from COD customers.

Given all these factors, I recently decided to get rid of the COD option.

Here is what actually happened:

1) My sales dropped by over 60%.

2) My CPA went HIGH.

3) The refund rate dramatically decreased.

4) My net profit went up drastically.

5) My Stress levels were almost down to ZERO.

6) I needed less staff and the team was happier in general.

So to conclude: If you run an E-Commerce Store in India, doing away with COD is something you should test.

Here’s a detailed video I created sharing the results of this E-Commerce experiment.

Warning: My suggestion is my personal opinion and not a prescription. If you are losing money with COD, if you are stressed all the time… Then it’s a worth while option to test getting rid of COD.

You may lose out on a lot of sales. But you would be happier and will actually take home more MONEY because your net profit will be higher.

Note: If you plan to have investors on-board, then please don’t test this option out. A BIG Revenue (Top Line) is what you need to show your investors… So the volume of sales is important and COD plays a BIG role in getting more sales.

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Deepika Padukone The Marketing Nerdz Karan Dharamsi

07 Sep Deepika Padukone Wins The Boldest Marketer Of The Year Award In My Books!

Today’s post can be a little controversial, and can be Misconstrued if you don’t read it objectively.

I’m not here judging Deepika Padukone or taking a moral High-Ground.

In fact, it’s the complete opposite. I’m here praising her and her PR and Marketing team for the Bold and Risky Marketing Move to Promote her new movie.

Now, I know some people reading this may feel I’m being Insensitive.
So before you read ahead, let me re-iterate.

My analysis here is purely objective. It’s just from a marketing Stand-Point.
Neither you nor I know what Deepika’s real intent was. And honestly, I don’t care about her Intent.

I have a political view on the whole incident, but in this post, I only plan to talk about the Marketing Side of things keeping the politics aside.

So are we cool looking at it objectively from a marketing perspective?

I’m assuming you said, YES!
Great.

Let’s continue the analysis.

You see, in Marketing, Timing is everything.

And Deepika Padukone is now officially my favorite marketer with her latest move.

Her JNU Visit AKA Solidarity support couldn’t have come at a better time – Her Movie Release.

Here is what it did for her:

✔️ Made her the center of conversation of every media debate including my post.

✔️ Enhanced her persona and image as a BOLD, Courageous, and STRONG woman – really aligned with her character and the real life person she is playing on screen.  

✔️ All in all, it’s a move that’s going to bump up the sales of her movie tickets. A lot of it now driven by this new Persona plus the induced Admiration and Super-Heroine indoctrination.

Yes, some would say, it was just a Marketing Gimmick…

A Publicity Stunt…

Maybe. Maybe not.

For the purpose of this article, I don’t care about the Politics of it.

Looking at it purely as a Marketer… I ADMIRE Deepika’s Courage.
It takes B**ls to do what she did with everything she has on stake and to lose.

Personally – I have to give Deepika full marks here for taking a Huge RISK and standing up against the Government. She surely made a lot of enemies with her move while winning some people over too.

So Kudos to her.

I have a detailed video on this. Watch below.

Karan Dharamsi
CEO – The Marketing Nerdz
Ph – 8422906036

P.S. The recent political events teach us about an Important Marketing Lesson. Especially, about how the BJP is losing the plot and will keep moving down if they continue with their existing marketing plan. More on that in the next post. 

P.P.S. Applications are now open for the 3 Months Digital Marketing Certification Course at:

✔️ Hotel JW Marriott, Mumbai or

✔️ Hotel Courtyard by Marriott, Ahmedabad (Starting Soon – Filling Out Fast)

Click here to apply.

For details, please call – 8422906036.

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Get New Patients With Dental Webiste

07 Sep Get More Patients & Make Rs 4 Lakhs+ With Your Dental Website

If you want to Get New Patients month after month…

If you want to make an additional Rs 4 Lakhs+ in lifetime revenue each month… Then please STOP doing everything that you are doing right now and read this article.

In the next 10 minutes, you will Discover My PROVEN 5-Step Formula to Get New Patients Month After Month from Your Dental Website.  

Before I Reveal my Formula, let me start with an analogy first.

IMAGINE, 10 new patients come to your clinic every day.

But, only 2 of them stay back for their treatment.

The remaining 8 patients SHOCKINGLY leave immediately after they enter your clinic. They don’t speak to anyone nor do they ever come back for their treatment.

And here is what’s ever more SHOCKING.

This happens Every Day.

Every week.

Every month.

Would this worry you?

I bet you would be more than worried.

Why Am I Unable To Get More Patients?

If I was a dentist, and if this happened in my clinic, I would be TERRIFIED.

I would have sleepless nights on losing out on so many new patients.

I would do everything in my power to fix the issue, immediately.

I bet you would do the same.

Why would any Dentist want to lose out on so many new patients, no right?

But surprisingly, this is exactly what’s happening with you and so many other Dentists right now as we speak.

Yes, while you are reading this, there is a BIG possibility that you are losing out on a potential new patient or two.

And the worst part, you are not even aware of it.

You see, this new patient that I am talking about did not leave your clinic… But he left your website in less than 5 seconds.

Yes, your Dental Website!

You see, most Dental websites are not well designed or optimized to Get New Patients.

Over 80% of new patients will leave your website in less than 5 seconds.

That’s SCARY, right?

This means you are losing out on 4 out of 5 new potential patients because they never call you once they visit your site.

Dental Website Offer

It’s like, they were there, right outside your door. But because they did not like what they saw, they just left without even talking to you or someone in your clinic.

Now before we move ahead in understanding how to optimize your website so you Get New Patients and make an additional Rs 4 Lacs or more in Lifetime Revenue per month…

Let me first give you another SHOCKING News.

You are losing out on LAKHS Of Rupees Every Month Because of Your Dental Website.

Yes, every single month, you are losing a large chunk of money because your website is not optimized to get new patients. And you don’t even know it.

To understand how you are losing Lakhs Of Rupees each month, let’s go over something important – The Patient Lifetime Value.

What is Patient Lifetime Value (PLV)?

PLV is the amount of money a patient would spend with a Dentist in his/her lifetime.

Now, any human being today, with an expected life span of about 70 years would spend at least Rs 2 lacs in Dental treatments over his/her life span.

I’m sure you agree that Rs. 2 Lakhs is really conservative figure. Actual patients spend way more in their lifespan.

But, let me take an even more conservative figure to show you how much money you are losing each month.

Let’s assume that an average human being today would just spend Rs 50,000 on Dental treatments in his lifespan.

So you see, if you lose one patient, you are potentially losing out on at least Rs 50,000 worth of revenue.

Of course, you are not making that Rs 50,000 today. But over a period of time. Still, it’s a loss of Rs 50,000 in Lifetime Revenue.

And now, if you quickly add up all the patients you are losing each month because your website is not optimized to Get New Patients… The number will soon become SUBSTANTIAL.

What Is Patient Lifetime Value?

 

Here is an example:

Let’s assume you have 300 new visitors coming to your website every month.

Out of which, 240 visitors never call you and leave your website immediately.

So you lose 240 potential new patients each month.

You have no way of knowing who they were…

You have no way of contacting them…

Now, if your website optimized to Attract and Get New Patients… Wouldn’t you have easily converted at least 10% of those visitors into patients?

Of course, you would have, right?

So that 10% conversion would get you – 24 Additional new patients each month.

And if we conservatively consider the Patient Lifetime Value to be just Rs 50000.

It sums up to Rs 12,00,000 in additional revenue for you over the next few years.

And this is just the start.

As you know, a happy patient will always bring in his family and friends.

The usual referral ratio from a happy patient is 1:3.

So out of those 24 new patients, even if 10 patients are happy with your treatment. They might get another 10 to 20 new patients.

Leading to additional Revenue of Rs 5 lacs over a period of time.

So you see, you are approximately losing over Rs 17 lacs in revenue every month because your website is not well optimized to Attract and Get New Patients.

Get Your Dental Website At 50% Discount!

And this is a conservative figure.

You and I both know that the Patient Lifetime Value today is in Lakhs.

My personal dental expense last year was over Rs 1.5 lacs in Root-canals, Braces, etc.

And like me, there are be a lot of patients who don’t take good care of their teeth or need cosmetics and would end up spending in Lakhs.

So at the end of the day, you may be losing well over 25 lacs in revenue every month because your website is not optimized to Attract And Get New Patients.

And boy, if you don’t have a website…

Well, I guess you don’t care about getting more patients and making more money.

You see, today it’s not just about having a website… But having a well-optimized website that Attracts And Get New Patients to your clinic month after month.

And, in this article, I’ll show you the 5 Elements you need on your Dental Website to turn it into a Patient Attraction Machine.

These 5 Dental Website Elements will Help You Get New Patients Month After Month.

So are you ready to know more about the 5 Must-Have Elements of a Dental Website to Convert Visitors Into Patients?

Great, then without further ado, let’s dive deep into it.

#1) A Trust Building Welcome Video Is A Must On Your Dental Website

Most dental websites have unprofessional pictures or pictures of their clinic right at the top. Something like this one:

Bad Dental Website

 

So instead of putting up boring pictures of the clinic right at the top. You should put up what I call – Trust Building Welcome Video.

A professional welcoming video will help you ‘Stand Out’. And, most importantly, it will help you build Instant TRUST. Something like this one:

 

Best Dental Website

In a world where we crave experiences, you want to make sure you give your potential new patient a great experience with your videos, instantly. The moment they land on your website.

Here’s a brief summary of what should be in your video:

– A little bit about you
– A couple of testimonials and then
– A short tour of your clinic.

You see, I would trust someone I see and watch, more than looking at their picture.

And videos do a great job of building Trust.

So make sure to have a Trust Building Video on your website to get more patients.

The 2nd Must-Have Dental Website Element – Give Your New Patients A Free Gift

The first thing you see right at the top of any website is a ‘Hello Bar’.

This is what I’m talking about.

Hello Bar

You see, most website visitors will never scroll down. So it’s important you capture their contact details immediately.

And a well-crafted offer like a FREE Consultation on the Hello Bar can help you do that.

To get the Free consultation, your website visitors will need to fill out a form. BOOM! You now have their contact details.

This one thing alone can help you get new patients and grow your clinic dramatically.

Surprisingly, most Dental websites don’t have a ‘Hello Bar’. When I Googled “Dentists in Versova,” which is where I live… I came across these websites. And none of them had a Hello Bar nor a Free Consultation Offer to capture the contact details of potential new patients. They either had boring pics of their clinic or stock images. But nothing that could help them differentiate themselves from others.

Bad Dental Website Bad Dental Website Bad Dental Website

So as you see in the examples above, none of these websites have a Hello Bar.

Thus, they are missing out on a lot of potential new patients.

So apart from adding a Trust Building Video on your Dental Website, you should also add a Hello Bar to get new patients.

The 3rd Must-Have Dental Website Element – Don’t Let Them Go Without A Gift

The next thing you need on your website is a Pop-Up.

Now I know a lot of people hate Pop-ups.

But here’s the thing.

Pop-ups are boring because most Dentists use them wrongly.

They write something stupid like, ‘Sign Up for our Newsletter’ on their pop-ups.

No one wants to sign up for a Newsletter… It’s annoying!

But, if you change that message on your Pop-up… And write something like…

“Hey! Before you leave our website, why don’t you avail your Free Dental Checkup Copoun. To get your Free Gift worth Rs 1500, please fill out this form”.

Now, when you have a message like the one above… Your visitors are going to love the pop-up form. Because everyone loves A FREE Gift!

Here are some examples of how other Dentists are using these pop-ups to Get New Patients from their website.

Dental Website PopUp Dental Website PopUp

And, this pop-up form should show up when a visitor is about to close your website.

These pop-ups usually convert at 2% to 3%.

Which means you get more new patients and make more profits each month 🙂

Go, ask your web developer to immediately add a Pop-Up on your Dental Website!

4th Must-Have Dental Website Element – Don’t HATE Mobile Phones!

No one today can live without their mobile phones.
I bet, even you can’t.

With the mobile devices in our hands almost 24*7, a lot of web browsing happens on the mobile devices today.

But still, so many dental websites are not optimized to get new patients from Mobile Phones.

Here are a few examples that I came across:

Dental Website on Mobile Phones

 

Dental Website on Mobile Phones

 

You see, these websites may look fine on your Desktop or Laptop. But when you actually open them on your mobile phone, the website content is either all over the place or represented just as plain-text (Read boring).

So if you already have a website, you need to make sure that it’s optimized for mobile devices.

And here is another important tip. If it’s optimized for mobile devices, make sure your website Loads Fast.

Here is an example of a slow loading website:

Slow loading website

This website took forever to load. I literally had to wait for over 20+ seconds for it to load.

And, no one has today has the patience to wait for even 10 seconds for the website to load. So if your website is taking a long time to load, you will lose out on a lot of new patients.

So, a Mobile Friendly and Fast-Loading website is a must to Get New Patients to your clinic.

#5) Turn Your Dental Website Into a Traffic Magnet And Attract New Patients!

Once you have the first 4 elements added to your website… The last thing you need to do to get new patients is to Optimize Your Website for Search Engines. Especially, Google!

Now, I’m not going to show you how you can optimize your website technically by adding Title, Meta, Header, Alt tags, etc.

I know you don’t want to be an SEO expert. You just want more patients to come to your clinic.

So keeping all the technicalities aside, you should simply invest in an SEO Expert or tell your Website Developer to Optimize your website with the right keywords to rank on Google’s first page.

It’s the single best investment you can make to get new patients each month on auto-pilot.

Once your website is optimized with all the right keywords, and once your website starts ranking on Google. You will start attracting way more patients than you do today.

Just imagine, if your website ranks at the top and if you just get an extra 100 visitors per month. And from those 100 visitors, even if you get just 5 new patients.

BOOM! That’s additional revenue of at least 4 lacs+ in patient lifetime value.
Don’t forget the referrals 🙂

To make an additional 4 Lakhs+ in revenue each month, just remember this formula:

Get more Traffic (SEO) –> More Conversions With First 4 Elements I Spoke About In This Article = More Revenue and Profits!

Growing your clinic and revenue today is not that difficult if you make just these 5 tweaks to your website. And turn your website into a Patient Attraction Machine.

If you want to turn your existing website into a Patient Attraction Machine. Or build a new website from scratch, reach out to us. We have a Special 50% New Year Discount Offer on Dental Website Design & Development Package. Click here for more details about the package. 

This offer is limited to only 1 Dentist in 1 Area. So, click here to reach out to us before another Dentist from your area reaches out to us and takes away your spot!

I hope with my strategies you go on to Get More Patients and make at least an Additional Rs 4 Lakhs per month via your Dental Website!

If you have any questions, you can reach out to me on LinkedIn here. 
Or drop me a DM on Instagram!

To call us, please click here.

 

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