Do you want to know the Secret to using Snapchat to Grow Your Business?
Do you want to know how you can create content that your Snapchat followers will love without spending an Extra minute of your time in Content Creation every single day?
If your answer was yes to both my questions, I’ve some great news for you.
In this article, I’ll reveal the Secret to using Snapchat to grow your business without investing an extra minute of your time in Content Creation.
This strategy will work great if you are a Celebrity/Influencer, Professional or a B2C Brand and it’s built on the assumption that you already have a pretty decent following on Snapchat.
If you are just getting started with Snapchat, worry not. I’ve you covered too.
I’m soon going to write an article about How to build your following on Snapchat.
So without further ado, let me get back to the article at hand. The Secret to Growing your business using Snapchat.
Snapchat at this point is Similar to what Facebook Was a few years back
If you remember a few years back, Facebook Business Page was Gold.
Facebook had and still has people’s ATTENTION. And the organic reach of your Facebook Business Page Posts was 100%.
It was the easiest way to get Free Traffic.
The SECRET of Success on Facebook back then was Attention + 100% Organic Reach!
But then it all changed.
Facebook had the Attention, but the Organic reach was Gone!
It wasn’t even close to a 100%. Facebook’s Organic reach for business pages went as low as 6% and sometimes, I’ve personally seen the Organic reach drop to 1% or less.
Of course, you could still pay Facebook and reach out to a lot more people, but that’s a completely different story. And personally, I’m really happy with Facebook’s move. More on that in a different article.
So what’s that got to do with Snapchat?
If you think of it, what do people really do on Facebook?
- Entertain themselves.
And that’s what needs to be done on Snapchat too.
Give people more content that Entertains them.
Snapchat at this point gives you a 100% Organic Reach via Stories.
Plus, after Facebook, majority of people are spending a lot of time on Snapchat.
So Snapchat has people’s Attention.
So with Snapchat, you can bring back the old days of Facebook’s 100% Organic Reach.
The Content Rule for Snapchat:
Remember this, the most important thing that people do on Social Media platforms is Entertain themselves.
And this is where most people get it wrong. They post Content on Snapchat about the company, offers and stuff like that.
No one cares! No one gives a Shit.
What you should be doing is Entertaining your leads/customers.
90% of your content should be focussed on Entertainment and only 10% on actual promotions.
And if you follow the 90 – 10 prescription, your followers will start engaging with you.
And the engagement will turn into Customer/Brand Loyalty which will lead to a compounding of sales in the long run.
There are 3 ways to grow a Business:
- Get new customers
- Get existing customers to buy back from you
- Increase the transaction size
The only way to get repeat purchase is when you have loyal customers. And Snapchat at this point is a great platform to build engagement/loyalty with your customers.
Snapchat has the attention of your customers and it’s giving you a 100% organic reach just like Facebook did in the past.
If you could not take advantage of Facebook’s 100% organic reach, don’t miss the Snapchat boat. It won’t last forever.
Entertain your customers/potential customers. Build a relationship with them and get a lot of repeat buying to grow and scale your business.
Now I know, you must be wondering. All that sounds great. But I don’t have the time to create so much content and add 1 more Social Media Platform.
Well, worry not. Like I promised you at the start of the article, I’ll Reveal the way to churn out great Entertaining content without spending an extra minute of your time every single day.
Behind-The-Scene Content Strategy for Snapchat
You see, we all love and laugh at Behind the scene videos, don’t we?
Of course we do. They are funny. Sometimes, it’s even more fun to watch behind the scene stuff than the actual video.
And that’s exactly what you need to be doing for your Snapchat content.
Post Day in your Life content on Snapchat.
If you are a Celebrity/Professional, post about what you do, who are your friends, etc. Something that your followers can’t normally find out about you and is Interesting.
Post a Snap if you are going out to an Interesting place for Dinner or if you saw something Interesting.
If you are a brand, post about how people work in your company, the culture, the team meetings, team picnic or gathering. Anything that takes your followers a step closer towards your Brand.
You don’t really need to plan content for Snapchat.
The fun, the entertainment is in the Rawness of daily activity.
That’s where the connection will be formed with your followers.
And given we have a 100% reach + Attention, Snapchat can go a long will in helping you grow your business and your brand.