In this episode of “The Marketing Nerdz Podcast”, CEO “Karan Dharamsi” reveals the “#1 Trait of Successful People” and how it is a very important factor to have in a professional environment too.
Yes, every successful being has this one trait in common and although it it very simple and plain to talk about, it takes a lot of efforts to actually implement and stay consistent with it! That’s another reason and a big differential factor between successful and unsuccessful people!
So, wondering what this #1 Trait of Successful People is? Well, the #1 trait of Successful People is Commitment.
Living up to your commitment is really very important. No one is perfect, and to be honest, being perfect would restrict personal growth. But, the key to being successful is to live up to your commitment and be consistent with what you do, what you decide for yourself!
Be it the promises you make to someone or yourself, or the goals and targets your set personally and professionally, only commitment will take you towards achieving them.
But here’s the thing that happens frequently which can harm your personality and character:
There are times when we just say things to please others or to not make other people feel bad and later realise that we would not be able to keep up with those promises and commitments.
In some instances, we make a promise to the other person in the spur of the moment or to escape the situation, and later we know we wouldn’t fulfil that commitment.
This will only make others lose trust in you and they will learn a pattern that your are someone who does not stand up to your words, a person who cannot be trusted for what they say.
People understand and learn that your words or goals cannot be taken seriously because they have seen you falter on your commitments to them.
That’s how people will start perceiving you and honestly, that’s the worst thing that you could do to yourself! Not just personally, but also professionally, this trait plays a very important role.
This #1 Trait of Successful People is in fact one of the things that set them apart at a professional level too.
They are able to achieve a lot more in terms of success and recognition because they value and live upto their commitments. Commitment is one of the most important things to have in a professional environment. It has major implications Professionally.
Karan also goes on to explaining the importance of commitment when it comes to Professional Life with 3 amazing examples of legends.These Legends are all on the top of their respective games because they honour their commitments.
#1 Trait of Successful People that makes them who they are today:
Starting from “Dan Kennedy“ – the great Marketer and Copy Writer. Karan talks about his inspiring story where inspite of having broke his leg, Dan went on and overcame all the challenges thrown at him and did the entire event on a wheelchair to make sure he lives up to his commitment.
That’s what makes the man so awesome, that’s why people value him and his time because he value’s his commitment.
Similarly, “Tony Robbins“ too struggled the battle between professional commitment and Family. It was the time when his wife was pregnant but the baby could not survive and he was at one of his events across the country.
For any couple, this would be a devastating moment, a moment when a wife would need her husband the most.
But Tony was out there at the event, giving his 100 % at the event, although broken from within, he delivered on his commitment.
And lastly, “Sachin Tendulkar“, who played the World Cup even though his dad passed away at that very time!
He just flew back home for a day for the final rituals and was back in the pitch to live up to the commitment he had made not just to himself, but to the entire nation. And this was the match where he scored a century!
These examples are a living proof success comes to those to Honour their commitment and how have the courage and desire to live up to their commitments.
Be a part of the few successful people and make sure to Honour your commitments, it will take you a long way and help you achieve the great heights of success you have wanted all life long!
In this episode of The Marketing Nerdz Podcast, CEO Karan Dharamsi reveals the 80:20 Principle of Digital Marketing and how it can completely change your Business if applied the right way!
So, what exactly is this 80:20 rule of Digital Marketing?
In simple words, the rule implies that focusing on the important 20 % of things will bring in 80 % of the desired results and revenue, whereas if you shift your focus to the other peripheral 80% of things, it will only do so much and contribute to 20% of your results.
Yes, it is all about the amount of focus and efforts you put into the right things, and how eventually it’s just that 20% of the right thing done that gets in 80% of the revenue.
To explain the 80:20 rule of Digital Marketing further, Karan shares an interesting example of an eCommerce store structure:
Well, if you go to see, ideally for an eCommerce store, only 20% of it’s start products will get in the major chunk of revenue. The remaining 80% of the products only account to 20% in terms of revenue.
Not just an eCommerce store, this rule of 80:20 applies for Digital Marketing as well, and here’s how:
Taking into consideration any campaign that you launch, the success of your campaign will boil down to the efforts that you put in for the main 20% of all the things, which is to understand your target audience, their needs, their pain points and working on a marketing message based on this customer avatar that you create!
What most Digital Marketers miss is to understand their audience and they often get caught up in the remaining 80% of the peripheral things like updating new chat boxes, or creating fancy websites, fancy landing pages etc which would eventually only bring in 20% of the revenue.
So here is a quick recap for the 80:20 Rule for Digital Market
To begin with, it is very important to understand your customers, their needs and wants before framing or creating any marketing campaign. Each customer is unique and they would all have different needs and wants. Hence, start off with creating different customer profiles as per different requirements which will help you to shape your marketing and communication message which will help you connect with the target audience.
This bit is the 20% of your total marketing efforts and that is what will give you 80% of your revenue. The remaining 80% of the things are certainly important, but they would only account to a total of 20% in revenue!
Hence, it’s on you whether to direct your efforts and inputs on the highly important 20% things and get in 80% of the revenue through that or to focus on the peripheral 80% of the things which will consume larger chunk of your time and energy but contribute to only 20% of the total revenue!
In this episode of “The Marketing Nerdz Podcast“, “Karan Dharamsi“, CEO of The Marketing Nerdz talks about one of the most important “Goals of Marketing“.
There are a lot of definitions out there when it comes to describing the number 1 goal of marketing. For some, the job of Marketing is to create awareness amongst the customers, for some it is to sell and promote your products and services to your target audience and for some, it is simply to connect and reach out to a huge number of potential audience.
However, here’s something that marketers often forget or ignore when it comes to deciding the # 1 goal of marketing.
“Trust” is the #1 goal of Marketing if you want to build a strong, loyal base of customers.
Karan goes on to explain this point further with a very interesting example of marriage, how approaching your target audience with a marketing message is very similar to approaching a person you like to marry you!
Yes, it may sound crazy but there are a lot of similarities, and along with likability and other factors, trust is that one important factor that decides if the person would marry you (in this case, engage with your business) or not!
When you first approach your prospective customer with your marketing message, they are finding various factors and points that they can trust you for, making sure they would not have a bad experience with you or your product and services as in the past with some other purchase.
Hence, here’s what your # 1 Goal of Marketing should be, at every step and stage of communication with your target audience:
Build the trust amongst your audience at every step of your marketing funnel
Enhance that trust further, with every communication with your audience
With all of your marketing strategies and communication, you are either building the trust with your audience or killing it. Though it is a KPI which is non-measurable, it is highly crucial to consider it while evaluating your marketing campaigns. Trust amongst the target audience has a huge impact in terms of converting your leads into clients.
Make sure you re-check and re-evaluate your entire marketing funnel to add elements in your communication which will help you gain and build the trust amongst your target audience. Make your customers feel comfortable, give them what they want and you will eventually gain their loyalty if you successfully build the trust. This is one of the most crucial factors that decides whether or not a potential customer will invest in your business!
So here are the 2 things you need to ask yourself before starting out any marketing campaign, to ensure you meet the # 1 Goal of Marketing:
What are you doing at every stage to Build that Trust
What else can you do to Enhance that Trust
This # 1 Marketing goal will help you grow your business and expand at the desired rate, ensuring you build a happy and loyal customer base for everything that you offer!
In this episode of “The Marketing Nerdz Podcast”, “Karan Dharamsi”, CEO of “The Marketing Nerdz” reveals the third and the final most important step to start your own “Drop Shipping eCommerce Business”
Before we dive into the details of the third step, here is a little recap of the first two steps:
Step 2: Find the Ideal Supplier for your selected product from one of the top three websites referred in the previous episode.
And always make sure there are no communication barriers between you and your supplier to ensure smooth business.
So, ready for the final step in setting up your own Drop Shipping eCommerce Business?
Great! So, the final criteria is to look into how to setup and launch your eCommerce Business and how to run your Ads on Facebook!
When it comes to setting up the store, Karan recommends one of his favorite platforms, Shopify.com. It is a simple platform for you to manually set up the store and to make it easier, they have great tutorials in their library too!
So check out Shopify.com or Shopify.in (if in India) and set up your eCommernce store using the amazing templates and options provided by them.
Once the store is completely ready, with all you products and pages set up, the next step to complete the store setup is to link your payment gateway!
Again, Karan shares his favorite plotform when it comes to settingup the payment gateway for the eCommerce Store.
He shares two options, PayPal and Stripe, depending on from where would you be operating you business.
With both of these things done, you now have your store ready! But yes, always remember to test out the entire flow once before the final, final step of launching the campaign.Test all the areas of the store and payment procedure to ensure the customers would not have any difficulties or bad experience.
So, without further ado, here is how you can set up your Facebook Campaign to launch you Drop Shipping eCommerce Business:
Karan speaks about 2 of the most common and high converting models to run your first Facebook campaign:
Give the Product for Free and charge Shipping
Charge for the Product and give Free Shipping
Karan explains the details for both of the above mentioned models with a few examples, breaking down the numbers for you to understand your product cost and profit breakdown for this kind of an Drop Shipping eCommerce Business Model.
And as he proceeds to the end of this 3 part series Podcast on how to start your own Drop Shipping eCommerce Business, there is one thing that he wants you to be really cautious about:
Although this model converts the best, it is always advisable to walk safe, do a split test and go with actual statistics of which model performs the best for your business model. And apart from setting up your store, your ad campaigns etc, one of the other important element is to have the right landing page for your ads. Your cunsumers should be taken to a landing page instead of your entire website which results in better conversions.
And here are a few details to remember while creating the most suitable landing page for your campaign for the Drop Shipping eCommerce Business:
Always address to the needs and desires of your target audience in your ad copy and marketing message. On your landing page, make sure to have a brand story that will help build the trust.
Handle the objectives of your target audience instead of only talking about your product and it’s features.
Refer to “swiped.co” for amazing landing page references to build the most suitable, high converting landing page for your business.
And yes, keep your customers engaged and nurtured throughout the selling process through emails.
Email marketing is a big component for your drop shipping business. It is the best medium to stay connected with your customers while they wait for their product to arrive.
Make the most of this time by offering them some useful PDF’s on how to use the product or add them to your community and build a followers base.
If you focus on building your eCommerce business with all these points, it will ensure a long term relationship with your target audience.
And to make your entire structure for your eCommerce store and business stronger, here are a couple of useful tools that will help you gather and analyse the data of the bigger players in your industry who are already doing well:
Study and analyse your competitors, about their keywords, their brand story, what message they are using in their marketing message. This will help you to understand what is actually converting for your target audience. If you understand you target audience well, and if you understand their emotional triggers, you will achieve the right results.
Once that happens, this business is scalable, it can dramatically change your life and you can achieve your financial freedom by scaling this Business.