In this episode of “The Marketing Nerdz Podcast“, CEO “Karan Dharamsi” speaks about social media platforms, which platform should you focus on for your business and how to find the best social media strategy for your Business!
Is your Business in the B2B or B2C sector? Who are your end consumers and which social media platform is most used by them?
These are some of the most frequently asked and certainly important questions to understand which is the best social media strategy for your business.
However, there is no proven theory or scientific answer to this question. And in this Podcast, CEO “Karan Dharamsi” shares some insightful tips and strategies which will help you find the answer to this question.
So, wondering which social media strategy is the best for your business? Well, we have Karan Dharamsi share the answer to this question through his personal experience and analysis.
Here is what you need to do in order to frame the best social media strategy for your Business:
For any given business, be it B2B or B2C, the first and the most important step to build the best social media strategy is the start off with one single platform.
It’s always advisable to completely focus on that one platform where majority of your audience is and to completely dominate it with your awesome content.
This is because at the beginning, you would want to focus on understanding where majority of your audience is and what kind of content works the best for that particular platform.
At this stage, your focus should be on understanding the needs of your customers on that platforms and providing them with great content for the same.
And once you are done building a strong foundation on that one core platform, focus on the “one to many distribution strategy” to grow your followers across various social media platforms.
Hence, the second phase includes the distribution of the audience that you have collected through your primary platform.
Dominate one platform and distribute your followers to the other platforms through that!
Sharing his own experience with The Marketing Nerdz, Karan discusses how The Marketing Nerdz has Facebook as the primary social media platform through which the followers are then distributed to our other accounts on Twitter, Instagram, Snapchat etc.
To conclude, here is what you need to focus on to build the best social media strategy for your Business:
Start off with one platform
Dominate that platform with great content
Distribute your followers from that one platform to others
Move on to the next platform to dominate
Being present on all the social media platforms at the same time will require great content on all the platforms at the same time. And if the content is not great for the audience on each platform, you are risking your brand image.
But focusing on one single platform will help you come up with excellent content for your audience and that will improve your brand image.
So, don’t chase all the platforms at the risk of tarnishing your brand image.
Keep domination one platform at a time and focus on distributing your audience on all the other platforms.
That’s how you can evolve and dominate the most appropriate social media platform.
Dominate one social media platform at a time and follow the one to many distribution strategy to grow your social media followers effectively.
And once you are back with ocean full of information from the amazing podcast, here’s more on the #1 tool for writing great headlines:
Buzzsumo.com is the #1 Ninja tool which can be used to write really amazing headlines.
It helps you to further enhance your headlines and study other great headlines and content in your niche.
Giving an example of the fashion niche, Karan shares how this #1 tool for writing great headlines can be useful to you.
The first thing to do on this platform is to search for all the articles in your niche. And once you have a list of the great one’s model their headlines and study what’s actually working well in your industry.
You will get a great deal of valuable information in terms of what is working well with your target audience and how you can tweak and change some of the best working headline.
Once you have an idea of what kind of headlines and articles are getting the highest number of clicks, you too can create similar headlines with your own versions.
Not only for headlines, this tools is a great tool to plan your social media content too.
And to sum it up, here is the simple 3 step process you need to follow on how to use the #1 tool for writing great headlines:
Search for articles in your niche on Buzzsumo.com
Model the headlines and articles that have the highest engagement
Create your own headline using your own version and context
So, go ahead and use this magical tool to create great headlines and content for your brand that will get you potential customers to follow you and engage with you.
In this episode of “The Marketing Nerdz Podcast” CEO “Karan Dharamsi” shares the 2 different Business Models and also speaks about how to select the best Model depending on your needs.
According to Karan, there are 2 basic schools or models of business:
Lifestyle Business Model
So, wondering what these 2 types of business models mean and how to select the right Business Model?
These are the 2 broad categories of Business models in which majority of businesses and entrepreneurs operate.
A typical lifestyle business is where the person meets all his lifestyle needs to a larger extend. The business model is much more flexible and compatible to his needs and desires in terms of spending quality time with friends and family, going out on vacations, not having to worry about setting up his team etc.
And then there is the Real Business model. A typical business model with a routine structure in terms of work, outcome, hours dedicated etc.
Karan goes on to explaining the point further by elaborating Gary Vanerchuk’s Business Model.
That is a typical example of the second type of Business Model. You Hustle, work hard and repeat the same thing day in and day out to grow and scale your Business.
On the contrary, a typical lifestyle business would be the one where someone operates his drop shipping business at the comfort of his own place, just by hiring one or 2 virtual team members!
He does not have to build a physical team at a physical location or commit to a workplace to conduct his business.
Speaking about the revenue generated in both the models, each of them are capable to earn millions.
However, when it comes to Lifestyle business, there is one major limitation!
The only limitation for a Lifestyle Business is scalability. It is surely possible but difficult compared to the other model.
This is because you are limited with your recourses in terms of manpower, inputs, work hours and ideas.
There certainly are exceptions, but majority of the lifestyle business reach a point beyond which scalability and growth is difficult and takes in a lot of efforts.
So, here are a few important questions you need to ask yourself to select the right Business Model out of the 2:
What do I like?
Am I willing to Hustle, sit at the office Monday to Sunday or would I prefer spending time
with Family and Friends?
Am I willing to do everything under the sun for my Business?
Is the Business meeting my needs and desires?
For you to work and contribute towards the growth and expansion of your business positively, it is very important that the Business model you select meets your needs!
You are your own decision maker. Pick what you like and pick the model where your heart it!
If you want to share anything about your Business Models or your take on one of the 2 broad Business Models, we would love to hear from you!
Once you have successfully implemented that and created a base of followers, here’s the second step on how to get more social media followers:
Step 2 is all about distributing your audience from the base platform to your other social media platforms. There are several ways in which you can automate this process and send personalised direct messages to ensure better conversion rate from base platform to different social media accounts.
In this podcast, Karan goes on the explaining the same with some detailed examples and conversion calculations.
What is important along with distributing your audience is to track and analyse the distribution and conversion rate.
And yes, another Big Rule to remember is that when you are distributing your audience, stick to one platform.
So, wondering how to use this Big Rule to grow your social media followers?
Simple! When you are distributing your audience from your base platform, make sure that you ask them to check out ONLY one of your other accounts. Do not ask them to check your stuff on all the platforms as it will increase the work for them and eventually turn them off with the pushy approach.
Hence, keep it simple and easy.
Also, apart from driving your audience to the desired platform, the most important thing is your content on all your accounts.
Make sure to WOW your followers once they follow you on your other platforms. Engage them, hook them to your content which will then get them to follow your other accounts themselves!
So, this is how you can use twitter not just to build followers but also distribute your followers.
And remember, the platform you select as your base platform may differ, but at this point, using Twitter for the same is one of the most effective strategy. Using the #1 tool for Twitter combined with this amazing distribution strategy, you are all set you grow and distribute your followers on all social media platforms.
After all, in todays time, every smart business will distribute their followers across platforms.