In this episode of The Marketing Nerdz Podcast, Karan Dharamsi the CEO of The Marketing Nerdz is going to talk about the #1 thing every Startup should focus on!

A lot of Startup founders often miss their focus while starting out their business. In the initial phase, every business aims to achieve two things i.e sales and brand awareness. However, a lot of them miss focusing on the most important factor out of the two.
While coaching a lot of Startup Founders, Entrepreneurs and CEO’s, Karan realized that majority of them have their focus on building a brand rather than sales!

Karan speaks about the importance of having your goals, time and effort focused on Sales as it is one of the most crucial factors which drives home the kind of revenue that will help you grow and expand your business.
In the initial phase, test out the demand for your product and service in your marketplace. Understand your consumers and their needs to make your products and services more suitable and desirable.

Every Business goes through 4 stages throughout the business cycle. But the 1st and the most important stage is where you want to focus on your sales and of course, work on your branding side by side as the business scales up.
Branding is important and plays an indirect role in sales but at the beginning, it is necessary to generate sales and test whether or not your product fits the market.