In this episode of “The Marketing Nerdz Podcast”, Sandhya Valecha, the CoFounder of “The Marketing Nerdz” shares with you the 2nd Secret to Get More Sales with Digital Marketing.
Sandhya calls it the ER secret.

Just like the secret she shared yesterday, the ER secret too is relevant to any Digital Marketing platform you use – Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, LinkedIn. And if you understand the ER secret well + use it the right way, it can definitely help you in creating and executing digital marketing campaigns that get you more sales.

Curious to know what the ER secret is?
Alright, so let’s reveal it right away.

ER: The 2nd Secret to Get More Sales with Digital Marketing

In this context, ER stands for “Emotional Reasons”.
Your prospective clients/customers buy for Emotional Reasons not Rational Reasons!

Most digital marketers and copywriters make the mistake of appealing to the rational reasons! Worse yet, most of them do not even know this secret. And these digital marketers and copywriters unfortunately lose the sale. Why? Because they fall in love with their product/ service so much that their entire focus is on the huge list of features. But they miss focusing on the emotional reason.

To write effective copy for your digital marketing campaigns that gets you more sales, you MUST appeal to your target audience’s Feelings, Emotions, Wants, Needs, and Desires.

To explain the ER Secret further, here’s an interesting example Sandhya shares in this episode of “The Marketing Nerdz Podcast”…

The “ER” Secret & The Billion Dollar Pizza Example

“If people acted rationally, could you sell them cheesy pizzas? There’s no rationality to buy a pizza. It’s unhealthy. It makes you fat. It clogs your arteries. So why is pizza a billion-dollar industry? Because it makes you feel good!”, says Sandhya.

Secret to Get More Sales with Digital Marketing: Make Your Prospective Buyers “Feel Good“!

To write effective copy for your digital marketing campaigns to get you more sales, you MUST appeal to your prospective buyer’s feelings, emotions and desires. Make them feel good!

Whether you’re writing ad copy, articles, blog posts, tweets, website content, Facebook posts, video sales letter, or any other – the ER secret works wonders in ensuring the success of your digital marketing campaigns – if applied the right way.

If you’re wondering “what emotions should I use?”, we have you covered!

Emotions You can Use in Your Copy to Get More Sales with Digital Marketing

• Fear
• Greed
• Pride
• Envy
• Laziness

Powerful Positive Emotions

If you’d like to know those two Powerful Positive Emotions Sandhya prefers to use in her Copy, make sure you listen to this entire episode of “The Marketing Nerdz Podcast”.

These two positive emotions have been helping her Get More Sales. And she shares them in this episode. So go ahead and hit that play button now if you haven’t already.

And if you have heard the entire podcast, bravo! Now go ahead and incorporate the ER Secret in your Digital Marketing campaigns and and get set to get more sales. Remember, people buy for emotional reasons, not rational reasons.

If you want to know the third Secret to Get More Sales with Digital Marketing, make sure you tune-in tomorrow. In tomorrow’s episode of “The Marketing Nerdz Podcast”, Sandhya will share the 3rd Secret to Get More Sales with Digital Marketing.
Stay tuned.

Wondering which emotion could be the right one for your target audience? Would greed work better in your digital marketing campaign or fear? And why?

Wondering which emotion would be the best for a specific social media platform for your prospective buyers?

If you’re unsure about these questions or need help in implementing the 2nd Secret to Get More Sales with Digital Marketing, get in touch with us! We’d love to help you get more sales with your digital marketing efforts.