If you want to Get New Patients month after month…
If you want to make an additional Rs 4 Lakhs+ in lifetime revenue each month… Then please STOP doing everything that you are doing right now and read this article.
In the next 10 minutes, you will Discover My PROVEN 5-Step Formula to Get New Patients Month After Month from Your Dental Website.
Before I Reveal my Formula, let me start with an analogy first.
IMAGINE, 10 new patients come to your clinic every day.
But, only 2 of them stay back for their treatment.
The remaining 8 patients SHOCKINGLY leave immediately after they enter your clinic. They don’t speak to anyone nor do they ever come back for their treatment.
And here is what’s ever more SHOCKING.
This happens Every Day.
Every week.
Every month.
Would this worry you?
I bet you would be more than worried.
If I was a dentist, and if this happened in my clinic, I would be TERRIFIED.
I would have sleepless nights on losing out on so many new patients.
I would do everything in my power to fix the issue, immediately.
I bet you would do the same.
Why would any Dentist want to lose out on so many new patients, no right?
But surprisingly, this is exactly what’s happening with you and so many other Dentists right now as we speak.
Yes, while you are reading this, there is a BIG possibility that you are losing out on a potential new patient or two.
And the worst part, you are not even aware of it.
You see, this new patient that I am talking about did not leave your clinic… But he left your website in less than 5 seconds.
Yes, your Dental Website!
You see, most Dental websites are not well designed or optimized to Get New Patients.
Over 80% of new patients will leave your website in less than 5 seconds.
That’s SCARY, right?
This means you are losing out on 4 out of 5 new potential patients because they never call you once they visit your site.
It’s like, they were there, right outside your door. But because they did not like what they saw, they just left without even talking to you or someone in your clinic.
Now before we move ahead in understanding how to optimize your website so you Get New Patients and make an additional Rs 4 Lacs or more in Lifetime Revenue per month…
Let me first give you another SHOCKING News.
You are losing out on LAKHS Of Rupees Every Month Because of Your Dental Website.
Yes, every single month, you are losing a large chunk of money because your website is not optimized to get new patients. And you don’t even know it.
To understand how you are losing Lakhs Of Rupees each month, let’s go over something important – The Patient Lifetime Value.
What is Patient Lifetime Value (PLV)?
PLV is the amount of money a patient would spend with a Dentist in his/her lifetime.
Now, any human being today, with an expected life span of about 70 years would spend at least Rs 2 lacs in Dental treatments over his/her life span.
I’m sure you agree that Rs. 2 Lakhs is really conservative figure. Actual patients spend way more in their lifespan.
But, let me take an even more conservative figure to show you how much money you are losing each month.
Let’s assume that an average human being today would just spend Rs 50,000 on Dental treatments in his lifespan.
So you see, if you lose one patient, you are potentially losing out on at least Rs 50,000 worth of revenue.
Of course, you are not making that Rs 50,000 today. But over a period of time. Still, it’s a loss of Rs 50,000 in Lifetime Revenue.
And now, if you quickly add up all the patients you are losing each month because your website is not optimized to Get New Patients… The number will soon become SUBSTANTIAL.
Here is an example:
Let’s assume you have 300 new visitors coming to your website every month.
Out of which, 240 visitors never call you and leave your website immediately.
So you lose 240 potential new patients each month.
You have no way of knowing who they were…
You have no way of contacting them…
Now, if your website optimized to Attract and Get New Patients… Wouldn’t you have easily converted at least 10% of those visitors into patients?
Of course, you would have, right?
So that 10% conversion would get you – 24 Additional new patients each month.
And if we conservatively consider the Patient Lifetime Value to be just Rs 50000.
It sums up to Rs 12,00,000 in additional revenue for you over the next few years.
And this is just the start.
As you know, a happy patient will always bring in his family and friends.
The usual referral ratio from a happy patient is 1:3.
So out of those 24 new patients, even if 10 patients are happy with your treatment. They might get another 10 to 20 new patients.
Leading to additional Revenue of Rs 5 lacs over a period of time.
So you see, you are approximately losing over Rs 17 lacs in revenue every month because your website is not well optimized to Attract and Get New Patients.
And this is a conservative figure.
You and I both know that the Patient Lifetime Value today is in Lakhs.
My personal dental expense last year was over Rs 1.5 lacs in Root-canals, Braces, etc.
And like me, there are be a lot of patients who don’t take good care of their teeth or need cosmetics and would end up spending in Lakhs.
So at the end of the day, you may be losing well over 25 lacs in revenue every month because your website is not optimized to Attract And Get New Patients.
And boy, if you don’t have a website…
Well, I guess you don’t care about getting more patients and making more money.
You see, today it’s not just about having a website… But having a well-optimized website that Attracts And Get New Patients to your clinic month after month.
And, in this article, I’ll show you the 5 Elements you need on your Dental Website to turn it into a Patient Attraction Machine.
These 5 Dental Website Elements will Help You Get New Patients Month After Month.
So are you ready to know more about the 5 Must-Have Elements of a Dental Website to Convert Visitors Into Patients?
Great, then without further ado, let’s dive deep into it.
#1) A Trust Building Welcome Video Is A Must On Your Dental Website
Most dental websites have unprofessional pictures or pictures of their clinic right at the top. Something like this one:
So instead of putting up boring pictures of the clinic right at the top. You should put up what I call – Trust Building Welcome Video.
A professional welcoming video will help you ‘Stand Out’. And, most importantly, it will help you build Instant TRUST. Something like this one:
In a world where we crave experiences, you want to make sure you give your potential new patient a great experience with your videos, instantly. The moment they land on your website.
Here’s a brief summary of what should be in your video:
– A little bit about you
– A couple of testimonials and then
– A short tour of your clinic.
You see, I would trust someone I see and watch, more than looking at their picture.
And videos do a great job of building Trust.
So make sure to have a Trust Building Video on your website to get more patients.
The 2nd Must-Have Dental Website Element – Give Your New Patients A Free Gift
The first thing you see right at the top of any website is a ‘Hello Bar’.
This is what I’m talking about.
You see, most website visitors will never scroll down. So it’s important you capture their contact details immediately.
And a well-crafted offer like a FREE Consultation on the Hello Bar can help you do that.
To get the Free consultation, your website visitors will need to fill out a form. BOOM! You now have their contact details.
This one thing alone can help you get new patients and grow your clinic dramatically.
Surprisingly, most Dental websites don’t have a ‘Hello Bar’. When I Googled “Dentists in Versova,” which is where I live… I came across these websites. And none of them had a Hello Bar nor a Free Consultation Offer to capture the contact details of potential new patients. They either had boring pics of their clinic or stock images. But nothing that could help them differentiate themselves from others.
So as you see in the examples above, none of these websites have a Hello Bar.
Thus, they are missing out on a lot of potential new patients.
So apart from adding a Trust Building Video on your Dental Website, you should also add a Hello Bar to get new patients.
The 3rd Must-Have Dental Website Element – Don’t Let Them Go Without A Gift
The next thing you need on your website is a Pop-Up.
Now I know a lot of people hate Pop-ups.
But here’s the thing.
Pop-ups are boring because most Dentists use them wrongly.
They write something stupid like, ‘Sign Up for our Newsletter’ on their pop-ups.
No one wants to sign up for a Newsletter… It’s annoying!
But, if you change that message on your Pop-up… And write something like…
“Hey! Before you leave our website, why don’t you avail your Free Dental Checkup Copoun. To get your Free Gift worth Rs 1500, please fill out this form”.
Now, when you have a message like the one above… Your visitors are going to love the pop-up form. Because everyone loves A FREE Gift!
Here are some examples of how other Dentists are using these pop-ups to Get New Patients from their website.
And, this pop-up form should show up when a visitor is about to close your website.
These pop-ups usually convert at 2% to 3%.
Which means you get more new patients and make more profits each month 🙂
Go, ask your web developer to immediately add a Pop-Up on your Dental Website!
4th Must-Have Dental Website Element – Don’t HATE Mobile Phones!
No one today can live without their mobile phones.
I bet, even you can’t.
With the mobile devices in our hands almost 24*7, a lot of web browsing happens on the mobile devices today.
But still, so many dental websites are not optimized to get new patients from Mobile Phones.
Here are a few examples that I came across:
You see, these websites may look fine on your Desktop or Laptop. But when you actually open them on your mobile phone, the website content is either all over the place or represented just as plain-text (Read boring).
So if you already have a website, you need to make sure that it’s optimized for mobile devices.
And here is another important tip. If it’s optimized for mobile devices, make sure your website Loads Fast.
Here is an example of a slow loading website:
This website took forever to load. I literally had to wait for over 20+ seconds for it to load.
And, no one has today has the patience to wait for even 10 seconds for the website to load. So if your website is taking a long time to load, you will lose out on a lot of new patients.
So, a Mobile Friendly and Fast-Loading website is a must to Get New Patients to your clinic.
#5) Turn Your Dental Website Into a Traffic Magnet And Attract New Patients!
Once you have the first 4 elements added to your website… The last thing you need to do to get new patients is to Optimize Your Website for Search Engines. Especially, Google!
Now, I’m not going to show you how you can optimize your website technically by adding Title, Meta, Header, Alt tags, etc.
I know you don’t want to be an SEO expert. You just want more patients to come to your clinic.
So keeping all the technicalities aside, you should simply invest in an SEO Expert or tell your Website Developer to Optimize your website with the right keywords to rank on Google’s first page.
It’s the single best investment you can make to get new patients each month on auto-pilot.
Once your website is optimized with all the right keywords, and once your website starts ranking on Google. You will start attracting way more patients than you do today.
Just imagine, if your website ranks at the top and if you just get an extra 100 visitors per month. And from those 100 visitors, even if you get just 5 new patients.
BOOM! That’s additional revenue of at least 4 lacs+ in patient lifetime value.
Don’t forget the referrals 🙂
To make an additional 4 Lakhs+ in revenue each month, just remember this formula:
Get more Traffic (SEO) –> More Conversions With First 4 Elements I Spoke About In This Article = More Revenue and Profits!
Growing your clinic and revenue today is not that difficult if you make just these 5 tweaks to your website. And turn your website into a Patient Attraction Machine.
If you want to turn your existing website into a Patient Attraction Machine. Or build a new website from scratch, reach out to us. We have a Special 50% New Year Discount Offer on Dental Website Design & Development Package. Click here for more details about the package.
This offer is limited to only 1 Dentist in 1 Area. So, click here to reach out to us before another Dentist from your area reaches out to us and takes away your spot!
I hope with my strategies you go on to Get More Patients and make at least an Additional Rs 4 Lakhs per month via your Dental Website!
If you have any questions, you can reach out to me on LinkedIn here.
Or drop me a DM on Instagram!
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