In this episode of The Marketing Nerdz Podcast, Karan Dharamsi, CEO of The Marketing Nerdz answers one of the most important and frequently asked questions.

So without further ado, here is the question that our CEO, Karan Dharamsi is going to answer for one and all in today’s Podcast:

“How much can I draw in salary as a Digital Marketer if I am just starting out in the Industry?”

Well, yes! A lot of students and professionals who want to start a career in this industry have this question on the top of their list.

Everyone expects and desires to get a job that pays them 1 lakh a month, but let’s get real!

Are you really expecting to get a package of 1 lac per month?

Everybody wants to know the REAL and HONEST answer to this question, wanting to know what potential the industry has to cater a complete fresher!

!!But here’s a fair WARNING before you move ahead!!

Some of you may not be happy with what Karan is going to share next…

Karan is going to reveal the Brutal and Honest truth that has been masked under various articles and posts that guarantee you a high paying job with a annual income of 7-8 lakh rupees.

He also shares an example of how people raise the expectation in their minds after reading our seeing ad copies that show BIG NUMBERS and offer BIG PROMISES.

But that is Bullshit!

Here is what the reality is, Karan’s answer the the question:

The Starters Salary for most Digital Marketers is anywhere in the bracket of 15000 to 30000 per month and that too if you have really good practical knowledge of the subject, great communication skills and excellent interpersonal skills!

YES! the beans have been spilled and those are the actual numbers that can be expected. It’s really different from what you have been reading or seeing in a lot of ad copies, but Karan backs it up with a very valid example where he says:

“You will be starting out as a fresher with some good 3 to 6 months of training in the field of Digital Marketing, but that is not enough!”

So here are a few factors out of the many, that determine your salary as a fresher:

• Practical knowledge location.
• Interest in the subject
• Interview proces
• Communication and Interpersonal Skills

To explain it better, here’s a little personal experience shared by Karan:

Karan did his Engineering for 4 years, 4 LONG and INTENSE years spent in getting the Engineering Degree.

And later, when he got placed with some really good IT companies, as a fresher the pay package was only 18000 per month.A lot of his friends got placed with a starters pack of just 1.94 to 3 lakhs per annum. All this for having studied Engineer for 4 long and intense years!

This emphasis on the duration and intensity of the course is used by Karan to give a clear comparative picture of how a 4 years Engineering Degree and a 3 or 6 Months Digital Marketing Course has almost the same starters pack, which is a Great news for all Digital Marketers!

And more than that, it is a reality check that expecting a pay package of 7 lakhs with just a few months or years of knowledge is INSANE!

Karan stresses a lot on the importance of Practical knowledge and learning which plays a major role in getting the right, high paying job!

Because that is what a company looks at while hiring candidates:

What is the Potential ROI of the work that is put in? And the reality for a fresher is that the company does not expect any kind of ROI during your training and initial stage. That’s the time they keep you on a low salary package and provide you with all the necessary training and practical learning process.

So as a fresher, that’s the honest truth, the salary ranges form 15000 to 30000.

You can definitely expect a gradual growth, with your expertise on the subject and persistence.

So to conclude, here’s the comparative study once again for you:

As a Digital Marketer, you will be potentially starting off at the same point as a Engineering Graduate or an MBA graduate in the industry. And to be honest, if a Digital Marketer starts at an equivalent package to that of an Engineer in just 3 months, it is really, really AWESOME!

Once you hit the right cords, there is no stopping! 

And to know more about growing and gradually expanding you career as a Digital Marketing Professional, stay tuned as Karan Dharamsi, will be sharing the details about the same on our upcoming podcasts!