In this episode of “The Marketing Nerdz Podcast“, CEO “Karan Dharamsi” speaks about 3 Digital Marketing Skills to master to have a successful career as a Digital Marketer.

There are a lot of successful Digital Marketing professionals out there and if you too wish to make a mark for yourself in this industry, here is the honest picture of where things are heading to and the most important skills to have.

So, the first and the most important Digital Marketing Skill to master is to have a great understanding of numbers:

From running your ad campaigns to tracking all your conversion, numbers play a huge role when it comes to Digital Marketing.

For a person who understands numbers, it will be extremely easy to track and analyse the ROI for any campaign or activity undertaken.

After all, for any company or business, the main objective of any marketing campaign is to increase the bottom line profits.

Hence, even if someone hates numbers but knows how to read and study a balance sheet, he would definitely do a great job as a Digital Marketer.

He would have a much better and clear understanding of what needs to be achieved out of each marketing activity and how to increase the ROI.

So, do not stagnate your career growth and understand the numbers for your business before anything else!

The second most important Digital Marketing Skill to master is to understand human behaviour:

It may seem to many that how can understanding human behaviour and psychology apply to online and digital marketing?

But here’s the reality…

Only a few people talk about this when it comes to Digital marketing. And in fact 80% of conversion depends on how well you understand and influence your customers who are human beings after all!

“Robert Cialdini“, “Seth Godin“, “Milton Erickson” are few of Karan’s favorite authors when it comes to reading more on human psychology.

Eventually, what great Digital Marketers do is replicate the real world offline behaviour in their marketing campaigns and messages on online platforms.

Speaking from personal experience, Karan also mentions how he has been using several psychological factors while creating his highly successful marketing campaigns online!

 
And the last but the most tricky Digital Marketing Skill to master for a successful career in the industry is to understand and stay updated with technological changes:

You may be learning the current trends and current technology being used in the market, but it may all change tomorrow!

Just like how social media has evolved from almost nothing to such a huge platform over the last decade, the future will see a lot many technological changes.

From Robots to Virtual Reality to Complete Automation, the future is going to change dramatically!

Sharing his personal experience from his engineering days, Karan explains how it is important to stay aligned to the changing technology. What you may be learning today, may not be relevant at all tomorrow!

So to conclude it all, here are the top 3 Digital Marketing Skills you should absolutely master, if you want to become a great digital marketer:

• First Digital Marketing Skill is to understand your Numbers
• Second Digital Marketing Skill is to understand Human Behaviour
• Third Digital Marketing Skill is to understand Technology

So go ahead and master these highly important digital marketing skills to build a great career as a Digital Marketing Professional. For more information on Digital Marketing and various trends and updates in the industry, feel free to contact us and we would be glad to help you with the same.