In this episode of “The Marketing Nerdz Podcast”, “Karan Dharamsi”, CEO of “The Marketing Nerdz” reveals the third and the final most important step to start your own “Drop Shipping eCommerce Business”

Before we dive into the details of the third step, here is a little recap of the first two steps:

Step 1: Find the Right Niche and Product for your Drop Shipping eCommerce Business. Refer to the first episode to find more details on where to find the right product. Also, make sure you select a highly competitive market place!

Step 2: Find the Ideal Supplier for your selected product from one of the top three websites referred in the previous episode.
And always make sure there are no communication barriers between you and your supplier to ensure smooth business.

So, ready for the final step in setting up your own Drop Shipping eCommerce Business?

Great! So, the final criteria is to look into how to setup and launch your eCommerce Business and how to run your Ads on Facebook!

When it comes to setting up the store, Karan recommends one of his favorite platforms, Shopify.com. It is a simple platform for you to manually set up the store and to make it easier, they have great tutorials in their library too!

So check out Shopify.com or Shopify.in (if in India) and set up your eCommernce store using the amazing templates and options provided by them.

Once the store is completely ready, with all you products and pages set up, the next step to complete the store setup is to link your payment gateway!

Again, Karan shares his favorite plotform when it comes to settingup the payment gateway for the eCommerce Store.
He shares two options, PayPal and Stripe, depending on from where would you be operating you business.

With both of these things done, you now have your store ready! But yes, always remember to test out the entire flow once before the final, final step of launching the campaign.Test all the areas of the store and payment procedure to ensure the customers would not have any difficulties or bad experience.

So, without further ado, here is how you can set up your Facebook Campaign to launch you Drop Shipping eCommerce Business:

Karan speaks about 2 of the most common and high converting models to run your first Facebook campaign:

• Give the Product for Free and charge Shipping
• Charge for the Product and give Free Shipping

Karan explains the details for both of the above mentioned models with a few examples, breaking down the numbers for you to understand your product cost and profit breakdown for this kind of an Drop Shipping eCommerce Business Model.

And as he proceeds to the end of this 3 part series Podcast on how to start your own Drop Shipping eCommerce Business, there is one thing that he wants you to be really cautious about:

The first model of free product+ shipping charges is not liked by Facebook much. But to ensure that your Ads run on Facebook without any issues, make sure nothing is spammy in your ad copy or marketing message, re-check your terms and conditions, privacy policy and landing page elements to make sure your Facebook ads account is safe.

Although this model converts the best, it is always advisable to walk safe, do a split test and go with actual statistics of which model performs the best for your business model. And apart from setting up your store, your ad campaigns etc, one of the other important element is to have the right landing page for your ads. Your cunsumers should be taken to a landing page instead of your entire website which results in better conversions.

And here are a few details to remember while creating the most suitable landing page for your campaign for the Drop Shipping eCommerce Business:

• Always address to the needs and desires of your target audience in your ad copy and marketing message. On your landing page, make sure to have a brand story that will help build the trust.
• Handle the objectives of your target audience instead of only talking about your product and it’s features.
• Refer to “swiped.co” for amazing landing page references to build the most suitable, high converting landing page for your business.

And yes, keep your customers engaged and nurtured throughout the selling process through emails.

Email marketing is a big component for your drop shipping business. It is the best medium to stay connected with your customers while they wait for their product to arrive.
Make the most of this time by offering them some useful PDF’s on how to use the product or add them to your community and build a followers base.
If you focus on building your eCommerce business with all these points, it will ensure a long term relationship with your target audience.

And to make your entire structure for your eCommerce store and business stronger, here are a couple of useful tools that will help you gather and analyse the data of the bigger players in your industry who are already doing well:

• Shopify inspector
• Adbeat.com

Study and analyse your competitors, about their keywords, their brand story, what message they are using in their marketing message. This will help you to understand what is actually converting for your target audience.
If you understand you target audience well, and if you understand their emotional triggers, you will achieve the right results.

Once that happens, this business is scalable, it can dramatically change your life and you can achieve your financial freedom by scaling this Business.

Wondering how to create the Right marketing message for your Campaign or how to implement all of these steps in building and launching your own eCommerce store? Get in touch with us or drop a comment below and we will make sure someone from the team gets back to your with the details!