Junk Food Outlets Teach Us #1 Marketing Lesson!

In this article, you will discover:

1. #1 Reason why the junk food outlets are always full of customers.
2. How unknowingly these junk food outlets teach us the #1 marketing lesson.
3. And why without using this #1 Marketing Lesson & Strategy it’s almost impossible to grow any business
4. And so much more.

So without further ado, here’s the first episode of ”The Marketing Nerdz Show”.

The Marketing Nerdz Show – Episode 1:
We all live in such a fast paced world. Things are changing so rapidly around us. And there are 10,000 different things that need our attention leaving most people in a constant state of overwhelm and stress.

WHERE DO YOU THINK MOST PEOPLE HEAD OUT TO WHEN THEY:

• Fight with their husband/wife
• Feel overwhelmed with all the work on their desk
• Have confrontation with their parents
• Have a Disagreement with a colleague..
• Or in general when they are emotionally down.

You guessed it right – They head out to Eat Foods loaded with Sugar.

If you never thought about it this way, take a deep breath, close your eyes and think about it for a minute.

Think about someone who you know indulges in foods loaded with sugar. And you may start realizing that there is always a pattern that triggers them to indulge in these foods. And it always boils down to meeting an emotional need.

Most people use food for emotional reasons – something they are themselves not aware of consciously. No wonder Junk Food outlets are always full of people, right?

You see, sugar is the new drug of the 21st century. It immediately makes people feel good.

It helps people relieve their stress in the moment just like drugs or cigarettes do. So junk food outlets solve a problem?

Although it’s the worst solution for the people in the long run but, most people never think about the long term. People mostly look for instant gratification. Now, if you are wondering.

WHAT HAS ALL THIS GOT TO DO WITH MARKETING AND GROWING YOUR BUSINESS?

Well, there is an important connection. You see, we humans are emotional beings.

We make most of our buying decisions for emotional reasons. And the only reason Junk Food outlets are always so full of customers is because junk food makes people feel good, emotionally in the moment.

So just like Junk Food – How does your product/service make your customers/clients feel good, relieve their stress or solve their emotional problem?

And even before you start thinking…No, but my product is different and it does not apply to my product… Well, think again.

Even if you sell an electrical switch board, it applies to your product. Because your product solves an important problem of keeping the family safe from electrical issues.

A malfunctioning switch board could have dire consequences. Talk about how your switch board will keep the family safe, how the house will look amazing with your remarkable switch board designs. Talk about how your switch board will blow away your customers’ guests and make their house look beautiful.

IT’S ALL ABOUT FINDING THE EMOTIONAL PEG OF YOUR PRODUCT/SERVICE.

For example, someone selling Sunglasses will write the following in the old school style: Our sunglasses are the best. We have been in the industry for over 75 years and we use the best material.

The smart ones who use the emotional peg would say something on these lines: Our sunglasses will make you look more confident and enhance your personality.. so that next time you walk through that door.. people around won”t be able to take their eye off you.

Which one would you go for? I”m assuming.. most likely the latter option.

You see, every product or service solves a problem. And when you highlight that and bring that to people”s attention, they will flock to you just like they flock to the Junk Food outlets.

Remember this, If someone buys your product or hires your services, then you do solve their problem.. Or else why in the world would anyone buy your product or pay you for your services.

So highlight your product/service as a solution to your market”s problems. And when you do that you too will start attracting customers/clients like the Junk food outlets.

THE BIG LESSON:

To grow your business.. talk about how your product/service can solve the emotional problems of your customers/clients.

Don’t talk about features in your marketing. Talk about emotions and solutions in your marketing campaigns – attract more people into your business and see your business grow.

Now, I’ve got 2 tasks for you:

1) First, come up the emotional angle for your product/service. Answer this question: “How does my product/service solve the emotional problems of my customers/clients?

2) Once you’ve written the answer, come and share it here. Leave your response in the comments below. Thank you so much for reading and joining the discussion in the comments.

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