Posted at 19:10h
in
Blog
by Sharmeen Chasmawala
By now, we all know that Facebook is one of the most effective digital marketing platforms for Businesses.
That’s because Facebook offers various features and tools that makes it not just the best platform to reach out to your potential target audience, but also to track and measure the growth and performance of your Business and Company.
If you are using Facebook page for your business, are you using it optimally?
You might ask “how do I know if I’m using my Facebook business page optimally?”
There are certain aspects to track in order to understand if you are using your Facebook business page optimally.
Whatever you are doing on your page, be it posting content, running ads, or generating more leads for your business, you should be constantly tracking their results in terms of ROI.
Is it actually taking you closer towards achieving your business goals?
One of the most important things before starting to analyze the data is to ask the following question, and be clear of your business goal.
Your Goal! Is your end goal to:
1) Generate more Leads for your business
or
2) Create more Brand Awareness
or
3) Generate more Sales for your business
If the answer is yes for any of the options, you should be tracking these KPIs to make sure you are using your Facebook business page to your advantage.
In this video, Karan Dharamsi, The Marketing Nerdz‘s CEO will walk you through our Facebook page insights:
Here’s how and where you can track and analyze your Facebook page activities:
If you have a Facebook business page, all you have to do is click on the tab called Insights. Here is a screenshot of the same:
There are a lot of KPIs that you can track and monitor through the Facebook Insights.
But again, to begin with, it is always advisable to focus on the most important factors. And on the side, keep a track of all the other factors as well.
For our business account and all our clients, we club the six factors shown in the image above as one KPI.
And one of the most important things to make sure is to have all the factors and numbers in GREEN!
Here’s what each of the six factors means, to help you understand the data better:
1) Actions on Page: how people are engaging on the page
2) Page Views: number of new views per week
3) Page Likes: how many people are liking your page per week
4) Reach: potential audience reached with your content per week
5) Post Engagement: how many people actually interact and engage with posts
6) Response/ Messages: average response time i.e how quickly you respond to messages on your Business page
Out of all, one of the most important thing to measure is your Post Engagement
Post Engagement
Post Engagement implies the number of people engaging and interacting with your posts. It also shows the percentage increase or decrease (you never want that to happen) per week!
This may not directly contribute to the ROI.
However, since a lot of people are engaging with your content, it is a clear indicator that your content is great and it also implies that a majority of your audience loves consuming your content.
And eventually, people who like your content would want to share it with their social circles which, in turn, is one of the best means of marketing i.e Word of Mouth Marketing!
Hence, needless to say, good content is the best means of word of mouth advertising!
And the second most important factor to track is the page likes!
Page Likes
Are you building your audience over a period of time?
If you are building your audience but are unable to see great results with your Post Engagements, it is a clear indication that your audience does not relate to your content or your marketing message.
Hence, having a great content marketing strategy is very, very important and can help you bump up your ROI considerably!
These two crucial factors can potentially generate great revenue for your business if used the right way.
And overall, Karan advises you to monitor and use all of the 6 factors mentioned above collectively and come up with great marketing strategies to keep the numbers going up, keep the GREENS constant!
If you have any kind of a business and if you own a business page, make sure you go to your page insights and look into these six factors!
Also, do not forget to track them down on a weekly basis to accelerate your business growth and expansion in the desired direction!
Wondering how and where to start with implementing these things for your Business? Drop a comment below with your queries and questions and someone from our team will be happy to help you with the same.
