So now that you know what control is… The next logical question is – where can I find these controls?
Thankfully, there is a great resource for it.
On Swiped, you can find controls for specific industries as shown in the example below:
You can even find the controls for best Facebook Ads, Emails, Landing Pages, etc.
Apart from Swiped, another great resource to find controls is Clickbank.com
Once you head to Clickbank, search for their best-selling products in different categories. When you find the products, check out their sales copies – another great resource to find controls.
So to become a good copywriter, apart from reading fiction for 30 minutes every day. You should pick one control from either Swiped or Clickbank and read through it at least 5 times.
When you read through it, remember to FOCUS.
- The writing style
- The secret structure of the copy
- The story-telling technique
- How the copy builds Aspiring Characters that readers relate to
- Emotions triggered in the copy
- Specific examples used to build Trust
- How the copy builds Social Proof
These are some of the aspects you want to study in the control you pick to read.
You may not catch them all in your first read. That’s why read the control at least 5 times with focus.
Every time you read the control, I promise you will pick something new in the copy that you missed earlier.
Write down everything you pick in the control that you think made the copy great.
Alright, so after you read through the same control 5 times. It’s now time to close the control, shut down the tab. If you have a print-out of the control, keep it aside.
Open a new Word doc or your favorite writing app.
Once you have your writing editor open, with all other tabs closed and your phone on silent mode…. Start writing.
Write a copy selling the same product you read about 5 times. Write non-stop for at least 30 minutes.
At this point, it doesn’t matter if your copy is good or bad.
You just want to write… And write without stopping for 30 minutes.
See if you can come up with another angle in your copy to sell the product.
Maybe, you can tell a different story to sell the product.
Let your mind run wild and write.
This exercise is specifically designed to help you get into a habit of writing every day. You know, it’s surprising…
But a lot of people who aspire to become copywriters don’t write at all.
They read, they watch videos about copywriting… But never write.
So this exercise will help you get into a pattern of writing every day. While reading a new control every day will train your subconscious to become a good copywriter.
This step should take about an hour every day.
3rd Step to Become A Good Copywriter – Become a Master of the Human Behavior
To become a good copywriter, you need to master how human beings function.
You need to understand – why we humans do what we do?
Why we buy certain products over others?
Why we become friends with some people and dislike some?
What influences our decision making?
And if you understand that, you can go on to become a Great Copywriter.
To understand human behavior, you should dive deep into:
- Neuro-Linguistics Programming
- Conversation Hypnosis
- Dip to Rise Structure and
- Strategic Intervention
You can find a lot of videos or books on these topics on YouTube or Amazon.
All you need to do is invest about 15 minutes a day on learning about the human mind. That’s it.
4th Step to Become A Good Copywriter – Learn from Master Mentors
I’m a big believer in learning from someone who is already where I want to be.
Learning from someone successful can help you become successful way faster. There is no point in wasting time in trial and error when someone else knows the path.
That’s why I have had a lot of mentors in my copywriting journey. In fact, I still work with 2 different mentors.
So as far as possible, hire Mentors to cut-short your path to success. Pay for their time, and in exchange save your time and become successful faster.
And apart from that, here is another thing that you should include in your daily routine… Which is learn from Master Mentors.
Master mentors are people who change the industry with their work but are not open to mentoring.
Thankfully, we can still learn from them by reading their books.
You can find the entire list of Top Copywriting books from Master Mentors in the video below.
Pick these books, and block 15 minutes every day to read a chapter from one of these books. These 15 minutes will be the most invaluable 15 minutes you invest every day to become a good copywriter.
Alright, these were the 4 steps to becoming a good copywriter. If you are serious about becoming one – follow them for at least a couple of months… And trust me, you will be well on your way to building a great career as a copywriter.
Now at this point – if you are feeling like this is a lot of work and a lot of reading to do. Honestly, it’s not.
In fact, it’s fun if you think of it.
You are getting to read fiction.
You are getting to learn how to influence people.
And we are talking about becoming a good copywriter… So you need to train like one, don’t you?
Plus so far, all you need is about 2 hours every day. That’s it.
Think of all the amazing things that you could look forward to after you start working as a copywriter…
The life of your dreams – work from anywhere on your own timeline.
All of it could be a reality in a few months from now once you become a good copywriter.
And all you need to become a good copywriter is to follow my plan for a few months… That’s it.
Alright then, I hope this was helpful.
I look forward to seeing you become successful as a Copywriter.
Keep writing. And if you have any questions, drop them in the comments below.
– Karan AKA The Coffeewriter 😉