Content Marketing

24 Feb Modi needs to be careful… The slap

Hey!

I was in Ahmedabad yesterday.
The city had Modi-Trump ads all over.

So after completing the 3 Months Digital Marketing Course session in Ahmedabad.
I was training some members of the 10 Lac Club Program on the importance of Body Language…

You see:

How you meet people, your potential clients… How you talk to them plays a BIG role in whether they hire you or your agency and how much they pay you.

Yesterday’s session was specifically on the Handshake.

You may not believe this, but Politicians, CEO’s etc hire a Handshake Coach to learn the art of getting it right.

Did you know?

1) If you are trying to establish equality, you need to Shake your hands at a 90 Bank Angle

2) But if you are trying to establish POWER and Domination, then you do a Rev-Supine Handshake.

3) While in some cases, when you want to make your superior feel powerful or not be insecure – You just do a Reg-Supine handshake.

You see, every little move that you make in the meeting determines if the client hires you and pays you your ideal fee.

And if you make dumb moves, they may flat out refuse to work with you or make you run around like you are one of the 1000000’s of average Freelancer.

Do you remember the last time Modi met Trump?
He slapped Trump’s hand so hard… It took everyone by Surprise.

I’m sure it took Modi by Surprise too. I don’t think he intended to slap it so hard. Just happened in the moment kind of a thing.

Why did Modi do that though?

I’m sure, the coach Modi was working with must have told him to keep an eye out on Trump’s body-language, especially his handshake to maintain equality.

Trump has a very Strong Handshake where his pushes and pulls you, to a point where it looks like he is playing with you like a toy. (Check his videos on YouTube).

So I guess, Modi and his coach may have planned this move well in advance.
And Kudos to Modi for making it happen. Although, it was a little overboard.

But coming back to us…

Now, I’m not a Politician…
And I guess, neither are you 😉

So what’s this got to do with you?

Well, everything! Because these skills also play a big role in the professional and business world.

You need to learn these skills if we want to make it BIG in the professional/business world.

If you want to work with clients that take you SERIOUSLY.

If you want to work with businesses that pay you well.

Running a Successful Freelance Digital Marketing Business or an Agency is all About – How you Present Yourself.

It’s the art of – Communication, Body-language and Presentation.

If you want to learn how to Attract Your Ideal Clients by Accurately Presenting Yourself…

I invite you to apply for my year long – One-On-One Mentorship Program – The 10 Lac Club.

In this program, I personally work with you to help you Design and Create Systems in Your Business to ATTRACT only your Ideal Clients. So you get paid the fee you deserve.

My goal is to help our students make Rs 10 – Rs 25 Lac in the next 12 months while setting up Systems and Processes that help them Scale their business in the coming years.

If you feel you need help – Fill out the application form here.

Once I go through your application. Only then will I be able to determine if I can help you or not. So if you are filling out the application, please feel it up in detail.

Karan Dharamsi
CEO – The Marketing Nerdz
Ph – 8422906036

P.S. I have a gut feeling that Trump may pull out a New Body-language strategy to avenge the Handshake Slap from Modi.

Modi needs to keep an eyeout. Would be interesting to watch.

Read More
What's BAD About SELLING a Course on UDEMY Karan Dharamsi The Marketing Nerdz

13 Jan What’s BAD About SELLING A Course On UDEMY?

Why I’m not a Fan of Selling Courses on Udemy! Why You Should NOT Start Off By Selling Your Courses on Udemy!

Now, the Reason I Say NO to Udemy is because you want to start off by Projecting Your Brand Correctly. 

You see, Udemy is like any Marketplace. Just like Amazon. Just like Flipkart. Where you can find different products – in this case different courses on different topics. You can pick and choose based on reviews. 

The Reason I do not ever suggest anybody to start out by selling on marketplace is because you Lose that Brand Value / Brand Perception.

Why I say ‘Do NOT Start off by Selling on Udemy’ is because You’ll Fall in that Category where You’ll be Compared with Every other Tom, Dick & Harry who’s Selling on Udemy.
The Perception of Your Brand, and Your Courses will fall down. And it may likely never recover. 

Either You Could be the “Apple” or OYO…
Do You Think OYO Customers will be Happy to Pay Rs. 25,000/- for a night?  

If You are Launching a Brand and If You Plan to Charge a Premium, and Have High End Products, DO NOT Start on Udemy. Why?
Well, I give a very detailed and descriptive reasoning about it in this video. 

In the video, I also talk about:

✔ The Power of Branding  

✔ The Magic of Marketing  

✔ How NOT to Lose Your Brand Value / Brand Perception…

Read More
Sad State Digital Marketing India 2020 Karan Dharamsi The Marketing Nerdz

12 Jan The Sad State of Digital Marketing in India in 2020

CHEAP, CHEAP, CHEAP, CHEAP, CHEAP…. 
If you look around, you would see, that’s what the Digital Marketing industry is moving towards. 
You now see ads where Digital Marketing Courses are sold for JUST Rs. 99.
You now have Digital Marketing Service Providers who offer to work as Digital Marketers for Just Rs. 999/Month. 

And the SAD part is… A very LARGE Percentage of Marketers are now moving in this Fight to being the CHEAPEST.


Most Marketers today Just use the age old tool – which is now slowly becoming an ineffective tool of Creating FAKE URGENCY and Offering HYPED Up DISCOUNTS

I see very few marketers today know/understand the TRUE form of Marketing – Story Telling and Character Building
And that’s why, most resort to just slashing the PRICE and selling their Courses/Services for Peanuts. 
History PROVES that the battle to being the CHEAPEST Provider is a tough one to WIN in the long-run and most businesses are Burnt in this battle before they see the light of the day. 

If you are a Marketer – I URGE You to STOP playing the Game of Being the CHEAPEST. Please realize the Potential of what you do and charge the amount YOU Deserve
The marketplace always pays for the VALUE, the Value YOU demonstrate. 

Don’t undervalue YOUR Products/Services
And don’t participate in the Game of Cheapness, Oh, I mean being the Cheapest Provider. 

You know, funnily, I think there will be a day when someone will come up with an Ad saying – I will pay you 99 bucks to join my course 😉
If YOU are a REAL Marketer – Stay TRUE to your Worth.

If you want to watch a video about this, here you go:

#TrueMarketer#SayNOToBrandingYourselfAsTheCheapest

Read More
Deepika Padukone The Marketing Nerdz Karan Dharamsi

09 Jan Deepika Padukone Wins The Boldest Marketer Of The Year Award In My Books!

Today’s post can be a little controversial, and can be Misconstrued if you don’t read it objectively.

I’m not here judging Deepika Padukone or taking a moral High-Ground.

In fact, it’s the complete opposite. I’m here praising her and her PR and Marketing team for the Bold and Risky Marketing Move to Promote her new movie.

Now, I know some people reading this may feel I’m being Insensitive.
So before you read ahead, let me re-iterate.

My analysis here is purely objective. It’s just from a marketing Stand-Point.
Neither you nor I know what Deepika’s real intent was. And honestly, I don’t care about her Intent.

I have a political view on the whole incident, but in this post, I only plan to talk about the Marketing Side of things keeping the politics aside.

So are we cool looking at it objectively from a marketing perspective?

I’m assuming you said, YES!
Great.

Let’s continue the analysis.

You see, in Marketing, Timing is everything.

And Deepika Padukone is now officially my favorite marketer with her latest move.

Her JNU Visit AKA Solidarity support couldn’t have come at a better time – Her Movie Release.

Here is what it did for her:

✔️ Made her the center of conversation of every media debate including my post.

✔️ Enhanced her persona and image as a BOLD, Courageous, and STRONG woman – really aligned with her character and the real life person she is playing on screen.  

✔️ All in all, it’s a move that’s going to bump up the sales of her movie tickets. A lot of it now driven by this new Persona plus the induced Admiration and Super-Heroine indoctrination.

Yes, some would say, it was just a Marketing Gimmick…

A Publicity Stunt…

Maybe. Maybe not.

For the purpose of this article, I don’t care about the Politics of it.

Looking at it purely as a Marketer… I ADMIRE Deepika’s Courage.
It takes B**ls to do what she did with everything she has on stake and to lose.

Personally – I have to give Deepika full marks here for taking a Huge RISK and standing up against the Government. She surely made a lot of enemies with her move while winning some people over too.

So Kudos to her.

I have a detailed video on this. Watch below.

Karan Dharamsi
CEO – The Marketing Nerdz
Ph – 8422906036

P.S. The recent political events teach us about an Important Marketing Lesson. Especially, about how the BJP is losing the plot and will keep moving down if they continue with their existing marketing plan. More on that in the next post. 

P.P.S. Applications are now open for the 3 Months Digital Marketing Certification Course at:

✔️ Hotel JW Marriott, Mumbai or

✔️ Hotel Courtyard by Marriott, Ahmedabad (Starting Soon – Filling Out Fast)

Click here to apply.

For details, please call – 8422906036.

Read More
204 queries in 0.748