Why I’m not a Fan of Selling Courses on Udemy! Why You Should NOT Start Off By Selling Your Courses on Udemy!
Now, the Reason I Say NO to Udemy is because you want to start off by Projecting Your Brand Correctly.
You see, Udemy is like any Marketplace. Just like Amazon. Just like Flipkart. Where you can find different products – in this case different courses on different topics. You can pick and choose based on reviews.
The Reason I do not ever suggest anybody to start out by selling on marketplace is because you Lose that Brand Value / Brand Perception.
Why I say ‘Do NOT Start off by Selling on Udemy’ is because You’ll Fall in that Category where You’ll be Compared with Every other Tom, Dick & Harry who’s Selling on Udemy.
The Perception of Your Brand, and Your Courses will fall down. And it may likely never recover.
Either You Could be the “Apple” or OYO…
Do You Think OYO Customers will be Happy to Pay Rs. 25,000/- for a night?
If You are Launching a Brand and If You Plan to Charge a Premium, and Have High End Products, DO NOT Start on Udemy. Why?
Well, I give a very detailed and descriptive reasoning about it in this video.
In the video, I also talk about:
✔ The Power of Branding
✔ The Magic of Marketing
✔ How NOT to Lose Your Brand Value / Brand Perception…
CHEAP, CHEAP, CHEAP, CHEAP, CHEAP….
If you look around, you would see, that’s what the Digital Marketing industry is moving towards.
✘ You now see ads where Digital Marketing Courses are sold for JUST Rs. 99.
✘ You now have Digital Marketing Service Providers who offer to work as Digital Marketers for Just Rs. 999/Month.
And the SAD part is… A very LARGE Percentage of Marketers are now moving in this Fight to being the CHEAPEST.
Most Marketers today Just use the age old tool – which is now slowly becoming an ineffective tool of Creating FAKE URGENCY and Offering HYPED Up DISCOUNTS.
I see very few marketers today know/understand the TRUE form of Marketing – Story Telling and Character Building.
And that’s why, most resort to just slashing the PRICE and selling their Courses/Services for Peanuts.
History PROVES that the battle to being the CHEAPEST Provider is a tough one to WIN in the long-run and most businesses are Burnt in this battle before they see the light of the day.
If you are a Marketer – I URGE You to STOP playing the Game of Being the CHEAPEST. Please realize the Potential of what you do and charge the amount YOU Deserve.
The marketplace always pays for the VALUE, the Value YOU demonstrate.
Don’t undervalue YOUR Products/Services.
And don’t participate in the Game of Cheapness, Oh, I mean being the Cheapest Provider.
You know, funnily, I think there will be a day when someone will come up with an Ad saying – I will pay you 99 bucks to join my course 😉
If YOU are a REAL Marketer – Stay TRUE to your Worth.
If you want to watch a video about this, here you go: