Why I’m not a Fan of Selling Courses on Udemy! Why You Should NOT Start Off By Selling Your Courses on Udemy!
Now, the Reason I Say NO to Udemy is because you want to start off by Projecting Your Brand Correctly.
You see, Udemy is like any Marketplace. Just like Amazon. Just like Flipkart. Where you can find different products – in this case different courses on different topics. You can pick and choose based on reviews.
The Reason I do not ever suggest anybody to start out by selling on marketplace is because you Lose that Brand Value / Brand Perception.
Why I say ‘Do NOT Start off by Selling on Udemy’ is because You’ll Fall in that Category where You’ll be Compared with Every other Tom, Dick & Harry who’s Selling on Udemy.
The Perception of Your Brand, and Your Courses will fall down. And it may likely never recover.
Either You Could be the “Apple” or OYO…
Do You Think OYO Customers will be Happy to Pay Rs. 25,000/- for a night?
If You are Launching a Brand and If You Plan to Charge a Premium, and Have High End Products, DO NOT Start on Udemy. Why?
Well, I give a very detailed and descriptive reasoning about it in this video.
In the video, I also talk about:
✔ The Power of Branding
✔ The Magic of Marketing
✔ How NOT to Lose Your Brand Value / Brand Perception…
CHEAP, CHEAP, CHEAP, CHEAP, CHEAP….
If you look around, you would see, that’s what the Digital Marketing industry is moving towards.
✘ You now see ads where Digital Marketing Courses are sold for JUST Rs. 99.
✘ You now have Digital Marketing Service Providers who offer to work as Digital Marketers for Just Rs. 999/Month.
And the SAD part is… A very LARGE Percentage of Marketers are now moving in this Fight to being the CHEAPEST.
Most Marketers today Just use the age old tool – which is now slowly becoming an ineffective tool of Creating FAKE URGENCY and Offering HYPED Up DISCOUNTS.
I see very few marketers today know/understand the TRUE form of Marketing – Story Telling and Character Building.
And that’s why, most resort to just slashing the PRICE and selling their Courses/Services for Peanuts.
History PROVES that the battle to being the CHEAPEST Provider is a tough one to WIN in the long-run and most businesses are Burnt in this battle before they see the light of the day.
If you are a Marketer – I URGE You to STOP playing the Game of Being the CHEAPEST. Please realize the Potential of what you do and charge the amount YOU Deserve.
The marketplace always pays for the VALUE, the Value YOU demonstrate.
Don’t undervalue YOUR Products/Services.
And don’t participate in the Game of Cheapness, Oh, I mean being the Cheapest Provider.
You know, funnily, I think there will be a day when someone will come up with an Ad saying – I will pay you 99 bucks to join my course 😉
If YOU are a REAL Marketer – Stay TRUE to your Worth.
If you want to watch a video about this, here you go:
Today’s post can be a little controversial, and can be Misconstrued if you don’t read it objectively.
I’m not here judging Deepika Padukone or taking a moral High-Ground.
In fact, it’s the complete opposite. I’m here praising her and her PR and Marketing team for the Bold and Risky Marketing Move to Promote her new movie.
Now, I know some people reading this may feel I’m being Insensitive.
So before you read ahead, let me re-iterate.
My analysis here is purely objective. It’s just from a marketing Stand-Point.
Neither you nor I know what Deepika’s real intent was. And honestly, I don’t care about her Intent.
I have a political view on the whole incident, but in this post, I only plan to talk about the Marketing Side of things keeping the politics aside.
So are we cool looking at it objectively from a marketing perspective?
I’m assuming you said, YES!
Let’s continue the analysis.
You see, in Marketing, Timing is everything.
And Deepika Padukone is now officially my favorite marketer with her latest move.
Her JNU Visit AKA Solidarity support couldn’t have come at a better time – Her Movie Release.
Here is what it did for her:
✔️ Made her the center of conversation of every media debate including my post.
✔️ Enhanced her persona and image as a BOLD, Courageous, and STRONG woman – really aligned with her character and the real life person she is playing on screen.
✔️ All in all, it’s a move that’s going to bump up the sales of her movie tickets. A lot of it now driven by this new Persona plus the induced Admiration and Super-Heroine indoctrination.
Yes, some would say, it was just a Marketing Gimmick…
A Publicity Stunt…
Maybe. Maybe not.
For the purpose of this article, I don’t care about the Politics of it.
Looking at it purely as a Marketer… I ADMIRE Deepika’s Courage.
It takes B**ls to do what she did with everything she has on stake and to lose.
Personally – I have to give Deepika full marks here for taking a Huge RISK and standing up against the Government. She surely made a lot of enemies with her move while winning some people over too.
So Kudos to her.
I have a detailed video on this. Watch below.
CEO – The Marketing Nerdz
Ph – 8422906036
P.S. The recent political events teach us about an Important Marketing Lesson. Especially, about how the BJP is losing the plot and will keep moving down if they continue with their existing marketing plan. More on that in the next post.
P.P.S. Applications are now open for the 3 Months Digital Marketing Certification Course at:
✔️ Hotel JW Marriott, Mumbai or
✔️ Hotel Courtyard by Marriott, Ahmedabad (Starting Soon – Filling Out Fast)
For details, please call – 8422906036.