Podcast

25 Apr Secret #1 of the 3 Secrets to Get More Sales with Digital Marketing

In this episode of “The Marketing Nerdz Podcast”, Sandhya Valecha, the CoFounder of “The Marketing Nerdz” shares with you one of the three Secrets to Get More Sales with Digital Marketing.

Doesn’t matter what Digital Marketing platform you use – these secrets work well. Whether you use Facebook, Instagram, Google, YouTube, LinkedIn, these secrets can help you in creating effective digital marketing campaigns to get more sales.

Doesn’t matter what form of copy you’re using for your marketing – these secrets work well. Whether you use ad copy, blog posts, website content, social media content, video content – these secrets work well in ensuring the success of your digital marketing campaigns.

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So ready for the 1st of the 3 Secrets to Get More Sales with Digital Marketing?

Great, so in this episode, Sandhya shares the 1st Secret with a small story and an example.

  • She talks about the story of a fast-selling lazy lady at a perfume store in contrast with the story of the second saleslady who’s neatly dressed, presentable & pleasant.
  • Sandhya goes on to demonstrate how the second saleslady understood the first secret to Getting More Sales with the examples of Christian Dior and Carolina Herrera.

 

What did the second saleslady do that the first one missed?

1. She made the buyer comfortable by being friendly, by not being salesy!

2. She used the the 1st Secret to Getting More Sales. She did not make the buyer feel like they are being sold. She allowed the buyer to be in the driver’s seat and being in control of the buying process.

And so the 1st of the 3 Secrets to Get More Sales with Digital Marketing is that People Don’t Like to be Sold. Sandhya explains this in detail with personal examples about Zara and her own shopping trip.

Things to Remember to Get More Sales with Digital Marketing

 

  • Overall, from all the examples Sandhya shares in this episode of “The Marketing Nerdz Podcast”, it can be deduced that people like shopping but they don’t like to be sold.
  • Your prospects want to buy, but they don’t want to be sold. Buying implies control. Your prospects want to keep the control in their hands. Being sold is the opposite. They don’t want to feel like they are being controlled.
  • Whether you’re selling a product or a service using Facebook ads, or Instagram ads, Google or YouTube ads or LinkedIn ads or doing digital marketing in any form, understanding and implementing this secret will help you in creating effective campaigns that get more sales.
  • Remember, your job is to help your prospective buyer. No matter what form of copy you’re using – be it ads or blog posts, be it website content or social media content or video content – use this secret if you want to Get More Sales with Digital Marketing.

 

To conclude, your prospective clients or customers like to buy things. But they don’t like to be sold. Remember this. Whether you’re writing an ad copy for any digital marketing campaign or platform or writing a social media post, don’t be pushy or salesy. Entice or appeal to them instead of being pushy. Let the sale flow naturally – just like it did in the perfume scenario offered by the 2nd saleslady in the story Sandhya shares in this episode of “The Marketing Nerdz Podcast”.

If you want to know the next 2 Secrets to Get More Sales with Digital Marketing, make sure you come back tomorrow and day after. Yup, in tomorrow’s episode of “The Marketing Nerdz Podcast”, Sandhya will share the 2nd Secret to Get More Sales with Digital Marketing.
So stay tuned.

And if you need any help in implementing the 1st Secret to Get More Sales with Digital Marketing, feel free to get in touch with us. 🙂 We have just opened up two slots to help our clients in getting more sales with their digital marketing efforts.

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24 Apr My Morning Ritual To Win The Day

In this Episode of The Marketing Nerdz Podcast, Karan Dharamsi talks about the importance of planning the initial hours of your day wisely!

Karan Dharamsi is a big believer of planning the first-hour meticulously and if you don’t do that, it is impossible to manage the rest of your day to optimize your productivity. It’s important to have a great morning ritual to win your entire day.

Everybody who is successful and has achieved something in life follow a great, productive morning ritual which helps them conquer the day.

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Here are a few Morning Rituals you need to make a note of to make sure your day ahead is planned in congruence to what you desire to achieve out of it:

1. Drink a lot of water: Drink a lot of water and keep your body hydrated. It’s a little cliche but our body gets dehydrated throughout the night and it’s important to hydrate your body first thing in the morning to help your body recover and get back on track with the daily routine.

2. Keep Your Phone Away: Waking up to distractions is a Big No- No! Many a time, how our mind and body functions throughout the day completely depend on the mood that we are set into right in the morning! And that is why Karan recommends staying away from messages, emails or calls during the first hour of the morning as there is a high possibility that it might consist of something that might piss you off or ruin the rest of your day!

The first hour in the morning is the best time to set your intentions right!

3. Write Down Your goals: Writing down the goals in the morning helps you to stay in focus and stay in line with your goals. It just not reminds your mind of goals but also settles them in your guts! It keeps you focused and you will be less likely to play with distractions which can bring down your productivity drastically.

Make sure that you write down your goals every morning and attract its completion through focus and determination.

4. Be Grateful: Emotional flood is another powerful concept by Tony Robbins. Being Grateful is an emotional exercise! Every morning spend some time in being grateful for what you have. It may be anything, your life, your supportive friends, family, your loved once or even your pet!

When you are grateful for something you have you would feel delightful and would take nothing for granted ever!

And post all of that, a quick 5-minute workout to energize your body, wake your body and to prepare yourself to conquer the day with a lot of excitement, happiness, and energy!

Avoid negativity as one negative thought will attract a number of other negative things which will pull down your energy and drain away a lot of your energy and time!

So make sure you have your morning ritual right, Cause all success stories need a positive beginning and consistency!

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23 Apr Revealed! My 3 Secret Productivity Tools

Wanna know the 3 hacks to stay productive in these times of Dramatic Distraction? Karan Dharamsi, CEO of “The Marketing Nerdz” shares his Secrets to turning your 24 hours into the most productive 24 hours in this episode of “The Marketing Nerdz Podcast”.

There are so many distractions all around us. In these times of dramatic distractions, how do you manage to stay productive when every moment, your gadgets or apps are demanding your attention? Karan Dharamsi has the answers. And here’s the 1st of his 3 Secret Productivity Tools:

Discover the Ninja Tool that 10Xed Karan’s Productivity.

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1) One of the biggest time vampires are emails. And in this episode, Karan Dharamsi reveals a ninja tool he uses to manage his inbox! This Ninja tool has increased Karan’s productivity by 10 times.

– This tool helps you send scheduled emails and even do batch-emailing. Now isn’t that super cool? It is a Chrome extension that helps you manage your inbox. The best part is that this ninja tool is FREE!

If you want to know the name of this ninja tool that’s helping Karan 10X his productivity, simply tune into this episode of “The Marketing Nerdz Podcast“.

– Combine this ninja tool with “IP” and you have a clear productivity-winner! No, we’re not talking about Internet Protocol w.r.t. IP. We’re talking about “Inbox Pause”. Yup, you can pause your inbox!

– Wanna know how & why IP helps Karan Dharamsi become more productive? Wanna discover the combination strategies that Karan recommends you to use to instantly increase your productivity? To know the answers, simply tune into this episode of “The Marketing Nerdz Podcast“.

– Karan also shares with you a “ready to use text” you can add in your email signature to increase productivity by training your team & clients about interacting with you.

Are you eager to know the 2nd Secret Productivity Tool in Karan Dharamsi’s arsenal?

 

 

2) It’s Freedom!

Freedom is an incredible tool that blocks out the websites you tend to waste your time on. If you catch yourself wasting a lot of time on a particular website like YouTube or any other – and find it hard to resist watching those cat & puppy videos – you aren’t alone. Freedom is here to help give you freedom from the temptation! It offers a monthly subscription.

Another cool tool that helps The Marketing Nerdz‘ CEO Karan be more productive is ‘Cold Turkey’. To know more specifications, tune into this episode of “The Marketing Nerdz Podcast“.

And now let’s talk about the 3rd Secret Productivity Tool in Karan Dharamsi’s arsenal.

3) Have you noticed that the best ideas come at the most random moments? What do you in such a situation? Do you let the idea linger on? Or do you write in a Gmail draft and forget about it because remember you have 4000 drafts already? 😉

What if there was a better way to capture and note all those incredible ideas and save them neatly? Better yet, what if you could look at the well-organized, neatly noted ideas when ever you wanted? Well, thankfully, there’s a tool that helps you do that and so much more. And it’s called Evernote.

A tool like ‘Evernote’ helps Karan dump all his ideas and thoughts throughout the day without losing any golden nugget. Not just that, you can also keep a note of pictures, links, expenses, websites, screenshots and so much more.
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Now, here’s a quick recap:

1) Karan reveals a ninja tool that helps him 10X his productivity along with “Inbox Pause”. To know the name of this FREE tool, simply tune into this episode of “The Marketing Nerdz Podcast“.

2) “Freedom” and “Cold Turkey” are the tools that could help you block the websites you catch yourself wasting time on.

3) With “Evernote“, you can note all your ideas and thoughts in an organized and systematic way without losing any of them.

Go ahead and use all the three hacks shared by Karan Dharamsi in this episode of “The Marketing Nerdz Podcast” and turn your day as productive as you can!

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23 Apr #1 thing every Startup should focus on!

In this episode of The Marketing Nerdz Podcast, Karan Dharamsi the CEO of The Marketing Nerdz is going to talk about the #1 thing every Startup should focus on!

A lot of Startup founders often miss their focus while starting out their business. In the initial phase, every business aims to achieve two things i.e sales and brand awareness. However, a lot of them miss focusing on the most important factor out of the two.
While coaching a lot of Startup Founders, Entrepreneurs and CEO’s, Karan realized that majority of them have their focus on building a brand rather than sales!

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Karan speaks about the importance of having your goals, time and effort focused on Sales as it is one of the most crucial factors which drives home the kind of revenue that will help you grow and expand your business.
In the initial phase, test out the demand for your product and service in your marketplace. Understand your consumers and their needs to make your products and services more suitable and desirable.

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Every Business goes through 4 stages throughout the business cycle. But the 1st and the most important stage is where you want to focus on your sales and of course, work on your branding side by side as the business scales up.
Branding is important and plays an indirect role in sales but at the beginning, it is necessary to generate sales and test whether or not your product fits the market.

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