How to apply and Write your application using the secret spec strategy ( Click Here )
Once you have completed the first two steps, here’s the next and final step to get clients for your freelance digital marketing career using the #1 tool:
One of the really important and often asked question by freelancer is related to the payment structure.
How will i be paid for my work? What if i don’t get paid?
These are the basic questions a freelancer would have while starting on upwork.com or any other similar platform. This is because all the communication is done purely online.
Also, since upwork.com is a platform that helps to bring the two ends of demand and supply, they too charge a certain percent of the project fee. And the question is who would bare this cost?
Depending on your profile (a new one or with reviews and ratings) and the communication you have with your clients, either you or the client has to bare the 15% charge which needs to be paid to upwork.com.
When you work directly from the platform, there is a lot of fee loss due to the various commissions and transaction charges etc.
Hence, sometimes, the client may ask you to work directly outside the platform and agree upon paying directly through paypal to save on these extra charges.
But this is where most of the freelancers who are just starting our get scammed!
Speaking with great experience, Karan shares the important pointers to look into while finalising the deal.
Here is the client thumb rule he shares to make sure you are not scammed with your initial projects as a digital marketing freelancer:
When you are working with your client outside the forum, take the payments upfront! Honest clients will pay you upfront.
Never work on a post paid basis outside the platform, specially with new clients.
When working through upwork.com here’s what you need to do:
Set milestones for your project and get paid for successfully completing that much percent of your project work.
In Upwork terms, the client has to escrow the funds for that milestone which is collected by upwork.com. And once you complete that milestone for the project, and client is satisfied, the client will mark the work complete and upwork.com will release your payment.
But what happens when you have done your work 100% as discussed but the client changes the terms and demands much more and does not mark your milestone, you can file a dispute.
In this scenario, upwork.com will come into the picture and analyse your communication, work and all the messages exchanged. Based on this, the payment is released or returned to the client based on what upwork.com finds legit.
Thus always have your communication through upwork.com. This is a very important tip to remember while working on upwork.com. For any such legal issues, upwork will only consider your communication that happens through the platform and not outside the platform.
So, if you follow these 3 simple steps, you too can use the #1 tool to get clients while starting you digital marketing career as a freelancer and skyrocket your career.
Select your domains and get a list of all the projects
Write your application for the project
Setup your payment structure and methods
So, now that you have created your profile and implemented step 1, here’s how you can go ahead to grab your first project on upwork.com as a freelance digital marketer:
Create your Profile
Your profile is the first thing your potential client would look at. And in your profile, you want to speak more about what’s in it for your potential clients.
To make your profile stronger and to make it stand our from the others, these are the questions you need to address:
What will you do?
How do you do that?
How can people work with you?
And once you answer these question, add in some social proof. People visiting your profile would want to go through some of the testimonials, your previous work or past client experience videos.
Case studies like these will help you to build the trust amongst your potential audience.
Also, always have a face to your profile. This will help people relate to you and build up the trust factor while you are just starting your career.
As mentioned in the previous podcast, creating a strong application is one of the most crucial factors to look into while using this #1 to get more clients as a freelance digital marketer.
What do you write in your application when you are just starting out?
For a matter of fact, at the beginning of your freelance career, you don’t have reviews or testimonials for people to trust you and give you the project.
So, how do you go about it?
We suggest you too follow the spec assignments.
It is to get in a client and work for a project at really low cost, knowing that the client has had a high lifetime value. Take up a project which has a high recurring pattern. With this spec assignment, you have to prove that you can deliver great results and win the trust by offering it at a really low cost.
Always create an application on these lines where the potential clients know that they are not going to lose anything and in the worst case, they will get the project done for almost free!
This is the fastest way to get in more clients using this #1 tool when you are just starting up your freelance career as a digital marketer.
Make sure you apply this strategy and communicate well through your application. This is one of the fastest, easiest and tested methods to grow your career and as a freelancer and get more clients.
And, If you need a template for this, you can reach out to one of our team members on: https://www.facebook.com/themarketingnerdz/
In this episode of “The Marketing Nerdz Podcast”, CEO “Karan Dharamsi” speaks about Freelance Digital Marketing and the #1 tool to find your clients!
For many who want to start their career as a freelance Digital Marketer, have this one common question which is:
“where will we get our clients from?”
So, in this podcast, Karan Dharamsi shares the #1 tool or platform that he actually used during his initial days as well, to get in more clients and projects in the any and every domain of your choice.
There are various platforms available but following is the #1 tool to get your clients as a freelance digital marketer:
The platform is upwork.com. It is the one platforms which has projects from all around the world in every domain you can practically think of. Be it anything that you require, you name it and you can find it on upwork.com
And it is a simple 3 step process for you to get your clients through upwork.com
Step number 1 to get clients from this #1 tool as a freelance digital marketer is:
Creating your account. As basic as it sounds, once you set up your account details, you need to select the domain you would like to work in. For example in this case, it would be Digital Marketing.
Once you select your domain, you will be shown all the projects from around the world in that domain!
So, whats the 2nd step to get clients as a freelance digital marketer using this #1?
Well, the second and the most important step is to write your application. If you think of it, there are thousands of other freelancers on upwork.com aiming to grab the same project being show to you.
So, why should someone offer you the project and not the other freelancers?
It all boils down to how great and promising your application is. So, always remember to have a great application which will differentiate you from the other and get the project in your kitty!
And, here’s the final step to get clients as a freelance digital marketer using this #1 tool:
Once the application is selected, you need to work on the payment structure and methods. Majority of the people get stuck in the second and the most important step of crafting the right application.
And hence, apart from this podcast, we have 2 detailed podcasts in store for you, elaborating on how to write a great application and how to go ahead with the payment.
Apart from upwork.com, following are other similar and highly recommended platforms to find your clients:
Towards the end, Karan also shares his personal experience of how he started his freelance career and how he shifted from working for someone else to working for his own company with a first freelance project worth $1.
Yes, that was the first project he worked on after waiting for a week!
But, here’s what we all can learn out of his experience:
Never be afraid to invest
It’s not a waste, it’s an investment in your future. If you do not invest, you won’t move faster!
Don’t be afraid to fail
You will fail multiple times, call it a learning experience and keep moving forward.
So, always keep in mind these important learning, never be afraid to invest and don’t be afraid to fail. Embrace each situation as a learning experience and when you are starting out, accept each opportunity. You never know which $1 project will change your fortune for good!
Stay tuned for the second and third part of this 3 part podcast series on freelance digital marketing, the #1 tool to get clients.