On today’s podcast, Sandhya Valecha, the CoFounder of The Marketing Nerdz will share with you 3 Tips to Write Magical Headlines that Get Instant Clicks!
Before that she shares with you two of the strongest ways to approach headlines.
1) The 1st strongest way to approach headlines is to promise a benefit. Benefit helps you connect your prospective buyer’s emotional desires with your product or service. And by reading your promising benefit-oriented headline, your prospect will get fascinated towards reading your article, blog post, sales letter or whatever copy you’re intending to draw them to.
2) The 1st strongest way to approach headlines is to arouse curiosity. Curiosity gets clicks. But Sandhya tells you why you should not go for click bait headlines if you want your prospects to be with you for the long term.
Soon after setting the stage with the strongest ways to approach headlines, Sandhya dives right into the 1st of the 3 Tips to Write Magical Headlines that Get Instant Clicks.
1st Tip: Deadline/Urgency:
Does your headline make the reader feel it’s critical to read your article/ blog/ news story right now?
Here’s an example:
Savings! 75% Off The Marketing Nerdz’s Branded T-Shirts. Expires In A Few Hours. Hurry!
2nd Tip: Preciseness
Offering precise, clear, unambiguous info in the headline helps attract the reader & lead them into clicking & reading your offer.
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3rd Tip: Exclusivity
In your headline are you offering unique/ exclusive info? Or are you at least showcasing it as exclusive or unique?
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So to conclude, the 3 Tips to Write Magical Headlines that Get Instant Clicks are