If you are wondering how to select the best Online Content Writing Certification Course, then you are in the right place.
And if you are thinking who is this guy and why you should listen to him… here is why.
My name is Karan Dharamsi. I’m the CEO of ‘The Marketing Nerdz’ – A Popular Digital & Content Marketing Agency in India. I’m also India’s Highest Paid Direct Response Copywriter. In fact, I make my living writing and a pretty good one at that…
So I guess now you know why I qualify to talk about this topic and why you should consider what I have to share with you in this article 🙂
OK, if you are reading this, I am assuming 2 things about you:
1) You are Interested in learning Content writing and
2) You want to know how to select the best content writing course so you can invest in the right course and kick-start your career as a content writer.
In this article, I’ll make sure that you find the answers to your questions.
So without further ado, let me dive deep into what you are really here for… Which is – How to select the Best Content Writing Course.
A good content writing course will fulfill the following criteria!
Criteria #1 to select the Best Content Writing Course.
Is the course mentor a successful content writer himself/herself?
The first thing you should always look for while trying to sign up for a content writing course or any course, in general, is – the background of the Faculty or the Course mentors.
Who you learn from can determine how successful will you become with a new skill you are trying to acquire.
A good teacher can help you learn a new skill faster and accelerate your success.
So the first thing you should always look for in any course is – the professional background of the faculty or course mentor.
Check for the following:
1) Is the course mentor a successful content writer himself/herself?
2) Does the course mentor actually make a living writing or are they only a teacher?
Important: Always choose to learn from someone who makes a living writing. Anybody can teach today.
But not everyone can make a great living as a content writer.
If you want to build a successful career as a content writer, always select a content writing course where the faculty member is also a working content writer.
Criteria #2: The Course Syllabus – What would I learn from this Content Writing Certification Course?
It goes without saying, but the 2nd important criterion for selecting the best online content writing course is the course content. The course syllabus.
Today, as a content writer, you have various options.
You can write content for Blogs, optimize articles for SEO, or write content for Social Media.
A good content writing course will teach you how to write for different platforms.
You can find more details about my 4 Week Online Content Writing Course here – Click Here.
So after you scan through the professional background of the course mentor, and you are happy with the course syllabus. You should check the teaching style next.
Criteria #3: What Is The Teaching Style & Format Of The Content Writing Course?
Now, this is another important factor that you should consider before signing up for any course in general.
We all have a preference for a certain personality and teaching style.
But if you prefer a more formal teaching style… Or if you prefer a certain language… You should make sure that the course you plan to select fulfills those criteria.
The best way to learn more about the teaching style of the course faculty is to search for their videos on YouTube. If the faculty member is popular and experienced, they would 100% have a lot of videos on YouTube.
Watch their videos, and decide if you like how they teach.
Once you are satisfied with the teaching style, you come to the most important criteria – The Content Writing Course FEE.
Criteria #4: Price Versus Cost – What is the Online Content Writing Certification Course Fee?
Now, you should be really careful at this step.
You see, most people go wrong here. They start with the course fee.
The first thing they look at is the course fee. And they usually select the cheapest course.
The problem with trying to SAVE money on the course fee and selecting the cheapest but the wrong course is – It ends up COSTING you way more in the long wrong.
Let me explain this with an example.
Let’s say, your search for the keyword – Best online content writing certification course, and you check out the top 5 search results on Google.
You find that there are 2 institutes that approximately charge Rs 5000 for the certification.
2 other institutes charge Rs 3000. And one institute charges Rs 700.
Because the syllabus almost looks the same for all the 5 institutions… Most students end up selecting the cheapest option.
Now the problem here is – Most students going with the cheapest option did not check the background of the faculty member… Nor did they check the teaching style. They are not even sure if the person teaching actually makes any money writing apart from selling courses.
So although they SAVED money by selecting the cheapest online content writing certification course. It’s very likely that:
– They do not like the teaching style of the teacher.
– They only learn superficial things because the faculty member is not experienced.
– They don’t know what to do after completing the course… They are clueless on how to go about building their career.
Now, these students end up spending a lot of time trying to figure out the path to a successful career as a content writer.
Yes, you can save a few hundred bucks by selecting the cheapest course. But you end up wasting months in trying to figure out the path to building a successful career… Months where you could have made money in salary or freelancing.
So going with a cheap course without looking into the other criteria I listed here could help you save a few 100 bucks, but you end up losing a lot of money by not being ready to work as a content writer and thus not finding the right opportunities – either a job or freelance gigs.
And that’s why the course fee is something that you should compare or look into as the 4th and not the first criteria.
I hope this article helps you in selecting the best online content writing certification course and kickstarting your career as a content writer.
Is AI going to take over and replace content writers?
Well, if you are a Content writer or are planning to become one… I’m sure you must have thought about these questions.
In this article, I’ll share with you my thoughts on what I think is the future like for content writers…
I’ll cover the following points:
Can AI really replace Content Writers?
Is content writing still a good career option?
And if it is, what should you focus on to excel in your career as a content writer.
Oh, and if you want to be a professional and certified copywriter, join my 11 Week Online Copywriting Certification Course. I honestly believe that it’s the best online copywriting course out there. You can get all the course details here.
Alright, so without further ado, let me quickly dive deep into the Future of Content Writing.
The Future of Content Writing Jobs – Can AI Really Replace Content Writers?
Before we start reacting to the whole hype about AI, we first need to ask ourselves…
Is the current innovation in AI today ready to replace Content Writers?
And my answer to that is a BIG NO.
In fact, it’s not even close.
You know, this whole hype about AI replacing content writers started when the news about GPT-3 started doing the rounds.
It was around this time that a lot of individuals took to the hype and over-emphasized what GPT-3 could do.
But before I talk about this further. Let me quickly answer an important question.
What exactly is GPT-3?
Simply put, it’s the next advancement in the Auto-Complete Program.
Think of the time when you reply to an email from your Gmail account. And you type the word ‘Hi’.
Gmail automatically suggests the first name of the person you are replying to.
Or when you search for something on Google. And you type a word… Google search bar automatically suggests the next set of words based on your history and a lot of other factors.
This phenomenon where the AI suggests the next set of words is typically what an Auto-Complete Program is all about.
So you see, all the HYPE around GPT-3 and how it will replace content writers is ABSURD.
To begin with, GPT-3 is more of an Auto-Complete program build to predict what you would type next.
It’s not primarily designed to write content or articles on its own.
Anyone suggesting that doesn’t really understand GPT-3.
In fact, The Verve even wrote an article about this suggesting that the GPT-3 is flawed.
Plus, writing is an art… A good writer can create content that moves or appeals to different human emotions.
While AI will keep getting better and better with the logical rationale of the human mind.
It will take a very long time for the AI to Understand human emotional patterns… Which comes naturally to a good content writer.
So yeah, now that you know there is no AI program even remotely close to replacing Content Writers.
Let me answer the next and the most important logical question.
The Future of Content Writing – Is Content Writing Still A Good Career Option?
Of course, it is!
In fact, in the post-COVID-19 world, the demand the good content writers went off the roof.
Today, no company can survive without an online presence.
A large majority of the offline marketing budget is now allocated for online marketing.
And when it comes to online marketing – everything is based on CONTENT.
Companies need a good content writer for:
Creating Social Media Posts
Write Articles and Blog posts
Create Email Campaigns
Write content for info-graphics
Create click-generating YouTube video titles
Write punchy text on banners
And on and on
So you see, the demand for good content writers is at an all-time high.
The salaries are great. The future of content writing jobs is nothing but outstanding.
And the demand will continue to rise as the world becomes more and more digital.
So to answer the primary question – The future of content writing jobs is nothing but secure and great. You could build a successful career as a content writer with great scope and opportunities without really having to worry about AI taking over your job or clients.
Alright, so now that you know there is no AI taking your job away. Let me share with you how you could go on to build a successful career.
What to FOCUS on to build a successful career as a Content Writer?
While there is no AI taking your job away. But, there is just one thing you need to be careful about while building your career.
It’s choosing not to be Average or Mediocre.
Before I continue, you should listen to this episode of ‘The Marketing Nerdz Podcast’ that I recorded for you.
In this episode, I go deeper into the topic of building a successful career as a Content Writer. Listen below.
I hope that you listened to the podcast. Like I said in the podcast, the Biggest MISTAKE most people make when it comes to their career is – choosing to be average.
It’s people with average skills that get replaced first when technology changes, there is a new innovation, the economy is down, or the company they are working for is not making PROFITS.
So if you aren’t skilled, if you don’t choose to become good at what you do…you do not have a secure future in any space, in any industry.
You are always at the RISK of losing your job.
But when you choose to become good at what you do… No matter what industry or profession you choose to build your career in, you would NEVER be Replaced.
In fact, companies will line up to hire you because you are good at what you do.
So if you want to build a Successful Career in Content Writing or any field… FOCUS on building your skills. As the title of the book – Be So Good that they can’t IGNORE You.
And TRUST me, there is nothing that you will ever have to FEAR or worry about as far as your career is concerned.
So to conclude:
Here’s what you need to do.
Forget these discussions because they’re not productive. It’s like news media.
The more you listen to it, the more fearful you become.
Just forget these discussions and spend the majority of your time focused on building your skills, developing the skills, becoming a better content writer, becoming a better digital marketer, becoming a better salesperson, becoming a better entrepreneur.
In a nutshell, becoming better at what you do. And when you do that, you would never, ever be fearful of anybody replacing you.
And most importantly, you would be prepared for the next transition that happens in your space, in your industry.
A skilled individual is always prepared for the transition and moves ahead with the change and the transition that happens in the industry.
The mediocre ones get replaced and get left behind.
So the choice is yours.
How your future turns out to be is something that you need to decide based on what you choose to do today.
Do you want to learn how to make money as a freelance Digital Marketer?
You see, becoming a Freelancer is really cool. Like the cliche – It gives you the Freedom. You are your own Boss, you choose when to work and when not to work, no going to an office, great money, etc etc etc.
On the outset, it seems like a Dream Life, right?
But there is 1 thing you need to consider and plan for before you really take the jump into Starting Your Career as a Freelance Digital or Social Media Marketer.
And the 1 thing to Consider and Plan for is – How to Get Clients.
How to build a System to Generate New Clients and Deliver Services to them Month after Month so that you don’t have to worry about paying your bills and meeting your lifestyle goals.
You see, when most people jump into Freelancing the first time, they forget that they are now Entrepreneurs of their own life. They are not just responsible for technical Digital Marketing stuff but are also responsible for getting new clients, negotiating the fee with them, communicating with them, managing them, and most importantly getting paid on time.
And without a proper system to do all of it. Without planning ahead for it, they end up Struggling to make ends meet and pay their bills.
Now if you are reading this, I’m assuming that you are either already Freelancing as a Digital or Social Media Marketer or you plan to go the Freelancing route.
And I don’t want you to make the MISTAKE of going ahead on this path without a plan. I don’t want you to Struggle.
So my Goal in this article is to give you my 7 Step Freelance Success Formula so you know how to get clients and make money as a Freelance Digital Marketer. In fact, click here to read more about how other freelance digital marketers are using my strategy to get new clients and make Rs 10 lac – Rs 25 lac a year.
In this article, you will Learn:
– How to Start and Grow Your Freelance Business
– How to Get New Clients as a Freelance Digital or Social Media Marketer and
– Most Importantly, how to build a system to make Consistent Revenue (at least 1 Lac or $2000 or above) month after month as a Freelance Digital or Social Media Marketer.
So if are you ready to learn my 7 Step Formula to Starting and Growing Your Freelance Business as a Digital or Social Media Marketer, whilst making pretty good money on the side – then let’s dive straight into the 7 Step Formula!
In fact, I posted this video on YouTube which explains this strategy briefly. Please watch this first before I dive deep into my 7 Step Formula.
How to get clients and make money as a Digital Marketer with my 7 step formula!
I’ll now walk you through each step of the process in detail.
Step 1 of 7: Define your happiness number.
Define Your Happiness Number!
Now, this may sound very basic, but it’s really important that you do this. The reason most Freelancers struggle financially is that they never plan for it. The first thing you need to do before you actually start working on your Freelance Career is to be aware of the amount of money you would need each month to meet your Lifestyle Goals and Pay Your Bills.
This is the 1st thing we ask all our students in the 10 Lac Club – Coaching Program to do. We ask them to put on paper an amount that they must earn each month to meet all their needs and stick that page at a place where they can see it every single day.
Remember, you are a Freelancer now. If you don’t work, if you don’t go find clients, money ain’t coming home. So seeing this number every day serves as a good reminder to go get the work done to build your Freelance Business.
So now that you know why this is Important, let’s go ahead and calculate this amount. When you calculate, make sure you factor in everything. For example – your rent, EMI’s, bills, travel, food, vacation, diesel, etc. Now, whatever amount you come up with after calculating all your expenses, you want to add an additional 20K to it.
Let’s say, hypothetically after calculating all your Expenses and Lifestyle Needs, you come up with a figure of Rs 80,000. So the number you should aim at each month is Rs. 1 Lac.
You always want to make a little more than what you need. You want to Save and Invest for a rough day or an unexpected calamity. So the additional 20K is for your Investment purposes.
Alright, so now that you have your Happiness Number on paper and stuck to a wall, let’s go to Step 2, the more technical aspects of running a Freelance Business.
How to Get New Clients: Step 2 & 3 of 7
Your BIG Promise to Your Ideal Clients!
I’ve combined Step 2 and 3 because they are intertwined and connected. Please read on and it will all make sense, I promise!
The Common Mistake most Freelance Digital Marketers make is they offer every Digital Marketing Service to every possible client from every possible industry. They offer SEO, Campaign Management, Email Marketing, Content Marketing, Social Media Marketing, etc to clients in E-Commerce, B2B, B2C, Service industry, etc.
Trying to be everything to everyone is the BIGGEST Mistake in marketing.
Plus, it also Hampers Your Growth as a Freelancer, here’s why:
Let’s assume that you work with 3 clients today. One a pure B2B business – a manufacturing company, the second one an E-commerce company and the third one is a Motivational Speaker. And if we also assume that you are doing Google Ads management for client #1, SEO for client #2, and Facebook ads for client #3.
Now as a one-man or woman army, as a Freelancer – You have to learn, study and understand 3 different industries to deliver results to your clients which is a heck of a difficult job. Knowing it all about 1 industry is difficult, to say the least, and when you have to research 3 different industries and be updated about them, you are increasing your workload exponentially.
Well, and your problems don’t just end with trying to learn and understand about 3 different industries and its audience. The fact that you offer so many different services, you also need to be updated and have to master different domains of Digital Marketing which is a really time-intensive thing. You need to be at the top of the latest changes in SEO, Facebook Ads, Google Ads, Email Automation, etc.
It’s like trying to do masters in Physics, Chemistry, Biology, etc. When you chase too many rabbits, you’ll catch none. Similarly, if you try and master too many concepts in too many subjects, you won’t become good at any one of it, right?
That’s why You should NEVER offer multiple services as a Freelancer unless you have a BIG team where every member specializes in a different vertical of Digital Marketing.
The key to making a Great Living and Having the Freedom and Time as a Freelance Digital Marketer is to become a Specialist. Like a doctor that specializes in one thing.
Pick one vertical of Digital Marketing that you love and are really good at, and focus on delivering Great Results to your clients with that one thing.
Your one thing could be SEO or Instagram Growth, or it could be PPC campaigns…
So in a nutshell: Pick one service. Pick one industry that you are passionate about or already know about. And Create a marketing message talking about the results you can deliver to a client in that industry with that one service.
Remember this: Clients don’t hire you for SEO or PPC ads. They hire you hoping they would get more Clients/Customers and make more Profits. So you need to start selling results to your clients – with a Results-Driven Marketing Message for your Service.
Here is an example assuming you love SEO: I can help you increase your Organic Traffic by at least 150% in 90 days.
If you would like to learn how to create a laser-targeted marketing message and service name for your agency, Sign up for the 10 Lac Club 2.0 Program!Creating a Results-Driven Marketing Message is extremely Important if you would like to Attract Clients who pay you a high fee! So, I hope the SEO example above serves as a great reference point for you to create your own message.
So to re-iterate step 2 and 3: Pick one service – Pick one industry and
Craft your Results Driven Message!
Now that you have your foundation ready – let’s go find some clients – shall we?
How to make money as a Freelance Digital Marketer: Step 4 of 7
Prospecting: Where do they hang out?
By this point, we are crystal clear about the kind of clients you want to work with and the industry you want to work for. And by this point, we also have your Results-Driven Message ready for your Ideal Clients.
So the next thing you need to do is get in touch with your Ideal Clients and let them know you exist. You could do this by tapping into platforms where your clients hang out.
Let’s say, you want to work with clients in the IT industry because you have an IT background.
Great, in this step, you want to ask yourself, where do my Ideal Clients hang out the most?
Well, the 1st place that comes to my mind is – LinkedIn.
Awesome! So now that we know they hang out on LinkedIn, if you already don’t have a profile on LinkedIn, you want to create one and start connecting with your potential clients. In the 10 Lac Club – Coaching Program, I teach our students my 4 Step LinkedIn Client Attraction Process.
Apart from LinkedIn, there are two other remarkable platforms to look for these clients. Want to know the names of those platforms? I usually share these names with my students only but I’m making the exception of sharing it on this blog post. So without further ado, the names of those two platforms where you could look for your ideal clients are:
Upwork: www.Upwork.com, and
Freelancer: www.Freelancer.com, or www.Freelancer.in
(I’ve hired some extremely talented freelancers from these sites).
And last but not the least, you could even search for your potential clients on Google and find the email ids of the right people in the company you are targeting by using a tool like www.Findthatlead.com or www.Findthatemail.com.
You see, our goal at this step is to start connecting with your potential clients. And when I say connection, I don’t mean sending out spammy messages or emails like:
I’m XYZ and I do this and this. I’ve so much experience and I’m the best, I’m this, I’m that…etc.
Give me your project and I’ll prove it to you.
Well, this is what most Freelancers do and you don’t want to be one of them.
At this step, you want to start off by building a relationship with your potential clients. You do it by reading more about them, their work, and connecting with them on something that really stood out for you while reading about their work.
I teach about this in detail in the 10 Lac Club – Coaching Program. I share all my templates with our students so they can start off the connection building process on the right foot. If you want more details – you can know more about the program here.
But I’m hoping you get the point of what needs to be done. Connect NOT Sell!
So to Re-iterate: You want to start connecting with your prospects by sending them personalized messages. Your goal should be toconnect with at least 10 prospects every day so you always have your pipeline full and you never run out of clients.
Please note – Not everyone you message or send out emails to will respond to you. If you send out the generalized message, you would be lucky to get 1 out of 10 prospects to respond to you.
If you send out personalized messages as I teach in the 10 Lac Club – Coaching Program, you should see at least 2 out of 5 clients responding to you, which is a great number.
So let’s assume you create and send out the personalized message like the ones I teach to all our students in the 1 Lac Club, the next step is to catch up with your potential clients over a ‘Cup of Coffee’.
How to Get A New Clients – Step 5
It’s Coffee Time!
Now that you have some connection going on with 4 out of the first 10 prospects we reach out to, it’s time to fix a meeting with them (a phone call would do if they are in a different city or country).
The message to fix the meeting could be a Simple one, something along these lines:
Hope this week started on an amazing note for you.
I don’t know if you know this. I specialize in working with IT Companies by helping them Increase their Website Traffic Organically by at least 150% in JUST 3 months.
How are you placed this week? I was wondering if we could catch up over a cup of Coffee and I could show you how I can help boost your website traffic organically by at least 150% in Just 3 months.
Look forward to meeting you.
This is just one of the message templates from the 10 Lac Club – Coaching Program. Students who are a part of the program receive all my Proven and Tested message templates to help them fix more meetings and get more clients.
Now if you notice in the message above, I wasn’t talking about SEO here. If you loop back to what I told you earlier, Clients only care about Results, not the technicalities.
If I message a client saying, let’s grab a Coffee so I can sell my SEO Services to you, 99.9999% times, you will never hear back from the Client!
So remember, the key here is to create messages that talk about the benefit a prospect would have if they met you. You need to customize the message a little bit for each client based on their earlier response.
Of course, not all prospects would agree to meet you or respond to your message. So what do we do in this scenario?
If you go back to the Main Flow Chart above, you would see that at Step 5, if a prospect does not reply, we have a 3 message sequence that goes out 8 days apart.
So in the next 8 days, you send them 3 different follow-up messages.
These messages cannot be pushy or salesy. At no point in time, you want to appear Desperate. So don’t send out messages like – Interested? Can we talk? Hello, did you read my message?
You get the point, right? Messages like these would kill the conversation and client conversion.
Here is what you should be sending out instead. Now I wished I could have posted all the 3 messages here, but then it would turn this blog post into a 50,000-word book. So instead of posting the complete message templates, I will give you a gist of what needs to go out in these messages.
Of course, if you would like to get all our templates and need mentoring in learning this system in detail to Kick-Start Your Freelance Career, click here and sign up for the 10 Lac Club.
So coming back, here is a gist of the 3 messages:
Message 1: A gentle reminder about your earlier message with a helpful tip.
Message 2: Some development in their industry, you want to verify with them because they are the expert. This is just one of the ways to get someone to respond.
Message 3: A hack their competitor is using to get better results that they should incorporate.
If you send out these follow-up messages in the next 8 days, you most likely would get a Go-Ahead for the meeting or the phone call.
Remember this, not every prospect is going to say Yes!
That’s why in the main Flow Chart, you see I ask you to repeat Steps 4 to 7. As I told you earlier, your goal is to reach out to 10 New Prospects every day. So you end up with at least 2 meetings or phone calls each day. That’s about 60 Meetings approximately in a month. And from these, even if you are the worst communicator and you end up closing only 2 clients at 50K/month, that’s enough to get you to the 1 Lac per month mark.
And if each client works with you for say an average of 3 months, then from the second month, your earning goes up to 2 Lac and so on and so forth.
But hey hey hey, let’s come back to the article.
We still haven’t Closed the Client, we still haven’t turned the Prospect into a Client. At Step 5, we just got a YES for the meeting. While we should celebrate this, we should also remember that the battle is still half won!
You have a Major Challenge coming up now, which is where MOST Freelancers and Entrepreneurs Fail – Selling their Service. So let’s talk about Step 6, shall we?
Step 6 of 7 to Start And Grow A Successful Freelance Digital Marketing Career:
The 2 Biggest Mistakes that most Freelancers or Service Providers make while meeting a potential client are:
1) They sell their services for cheap! Most Freelancers undercharge and sign up clients for peanuts. They look at some low-end service providers and what they charge and end up quoting low fees to the clients.
2) They promise to do 10 things for the price of 1. So while trying to sell the client on SEO services, most Freelancers end up saying, I’ll do Social Media Management, Designing, Content, etc for the same fee.
Now the reason why most Freelancers make these Mistakes is that they don’t have a Client Communication Script and they don’t know how to handle common client objections.
The SECRET to getting paid a HIGH fee that you Deserve and having a client work with you for the long-term is your Communications Skills and how well you handle client objections.
You see, most Freelancers try and sell their service during the meeting and not the results. And to get the contract, they start pitching how they are better and cheaper than others.
Your goal in the meeting is to NOT pitch but Probe Your Potential Clients. By this, I mean, you should be asking them the challenges they are going through as far as your service is concerned. You should be trying to discover their needs and then talk about how your service is a solution to their Challenge.
Most Freelancers and Service Provides do it the other way around and they end up getting objections like:
I’ll think about it and let you know
I need to speak to my partner, I’ll get back to you
I’m getting a better deal with this other freelancer, so I’ll pass.
And because they don’t have a script to handle these objections, they come out of the meeting empty-handed or with a client that’s paying them peanuts.
To make sure you Close the Clients at the Fees you Deserve, you need to Control the Meeting. And that can only happen when you have a Client Communication Script, so you exactly know what to say when.
You know exactly what to say, when a prospect says, I’ll think it over and get back to you…
You know exactly what to say, when a prospect says, I’ll speak to my partner and get back…
These are very common objections and if you have the right scripts to prepare yourself for the meeting, you can easily overcome these objects and close the client.
Now I wish, I could share all the scripts we give our students in the 10 Lac Club here. But like I said earlier, this would turn this article into a book.
If you want to learn all the Client Communication Secrets, Objection Handling Secrets and Get all our Scripts and Templates, Click here to join the 10 Lac Club – Coaching Program. We have dedicated 4-week training in the program to help you develop these Client Communication Skills.
But if you don’t want to Invest and Speed track your Growth and Freelance Career and you prefer to do it on your own, you could read some books on Closing. Although these book would help you learn the Closing Part, it’s not the complete formula. It doesn’t teach you how to Greet, Start, and Lead. But it’s a good place to start to build your own scripts.
Remember at the start of this article, I told you that as a Freelancer, apart from technical Digital Marketing expertise, you are now responsible for Getting a Client, Communicating with a Client, Negotiating the Fees, and Managing the Client after you begin with the service.
So this is the most critical step in the 7 Step Process – Client Communication.
How to communicate with a client.
This is the 1st time you actually speak to a potential client and it all boils down to how well you Communicate in this Meeting or the Phone Call. So whether you decide to join the 10 Lac Club – Coaching Program to develop these skills or you do it on your own – practicing and getting better at this step – should be in your Daily To-Do List!
To Re-Iterate: Get Your Client Communication Scripts In Place either by joining a proven program or by building them on your own. Practise Everyday for at least 20 minutes.
To Close the Client and Get the BIG Fee – You need to Lead the Meeting, Probe Well, Prepare to Handle Objections and Close the Client.
Alright, so by the end of this step, you’ve signed up your first client. It’s time to celebrate. You did great! But wait, there is one last thing you need to do well before you go out and celebrate all out.
Because if you don’t do a good job at Step 7, you may probably ruin everything you did from Step 1 to Step 7.
What am I talking about? Let’s jump right at that in step 7.
Step 7 of 7 to Start And Grow A Successful Freelance Digital Marketing Career:
Let’s assume that You do a great job communicating and leading the meeting and the client signs up. But once he goes back, he speaks to his partner and for whatever reason feels like he did a mistake by signing up.
You know the common “Buyer’s Remorse”.
I’m sure, we have all felt guilty sometime or the other in our life after making a purchase. And when that happens, all we want is the Money Back! It could happen to your clients too, not because you did something wrong. But only because somewhere, deep inside they are still not confident that they would get the result you promised.
So before that happens to the client that you just signed up, you want to make sure you eliminate any doubt they have in their mind about hiring you as a Freelancer. You want to build their confidence immediately after they sign you up.
This can be done in multiple ways by having a fixed and documented client management process. Our students in the 1 Lac Club – Coaching Program have access to all the Client Communicationation and Management Templates.
Here are some Client Communicationation and Management Templates you need to create:
1) Welcome Kit:
As soon as a Client Signs Up, send them a Welcome Email or a Welcome Kit! The purpose of this is to reinforce the belief in you. A typical Welcome Kit would have a copy of the Contract, the Agreement Letters, and a Warm Welcoming Email.
2) Set the Expectations:
When you send the welcome kit, you want to make sure that you set their expectations right from Day 1. You see, the #1 Mistake Freelancers or Service Providers make is to NOT let the clients know what they can expect from day 1. And when you leave it open, the clients build their own expectations which in most cases is above and over what you discussed to deliver. So you need to have it all documented and deliver to the clients, so they have the right expectations. And when you set this up correctly, the relationship most likely becomes a long one. It should include Payment Terms, Reporting Timeline, Communication Guidelines, and most importantly you need to include what results they could expect in the next 10 days, 30 days and 3 months.
3) Make them a Part of the Project:
Not being in the loop is the #1 reason clients end services with Freelancers or Service Providers. You want to make sure that your client is updated about everything that’s happening as far as the project is concerned. Of course, you don’t want to call them every day or send them daily reports. You could do it by using an App like Trello or Slack. We teach our students to use both, Trello and Slack for their client projects.
An Image From Trello
The whole point is to create Trello Cards with specific time framed benchmarks and update all the project progress in their respective Trello Cards. And since the clients are added to their exclusive Trello Boards (Projects), they see a real-time update of everything that’s happening with respect to their project.
We teach our students to eliminate email communication completely and only communicate via Trello and Slack. This reduces the chances of any confusion with clients and hence lays a foundation to build a strong relationship.
Well, if you Implement JUST these 3 Client Management steps, the clients will want to work with you for the long run, and running your Freelance Business would almost be Stree-Free!
I hope I was able to give you a Framework on how to get clients and make money as a Freelance Digital Marketer. This is the exact framework I use to date to get new clients for my Digital Marketing Agency and Content Marketing Company (Contentorial). I guarantee that if you follow my process and steps to the Letter, you would end up with New and Happy Clients Each Month. And you should be able to meet your Income and Lifestyle goals – easily (given you follow the process and put in the work).
My original plan was to write a 2000 word article. I just realized that this one turned into an almost 5200+ words post and a little less than 4500 words after editing 🙂 But more than the word count, I hope you would learn and implement my system to get new clients and make money as a freelance Digital Marketer.
If you would like to Get Access to all our Templates and learn my system in detail… Then I INVITE You to Join the 10 Lac Club – Coaching Program. It’s a 12-month program, where Sandhya Valecha, and I help you get new clients and make more money as a Freelancer. If you loved this article, the 10 Lac Club coaching program goes way deeper. For more details and to join – Click here!
And if you have any questions, please feel free to drop them in the comments below. If you would like me to cover any specific topic, feel free to let me know.
Do you want to know how to become a good copywriter?
And most importantly, do you want a step-by-step plan to become a good copywriter in just a few months?
If you said – YES! Well, keep reading.
You are at the right place.
First, let me set the context right.
You see, we live in a completely different world today.
The post-COVID-19 world.
A world in which there is a huge demand for Copywriters.
No wonder, copywriting is a buzzword today.
No wonder, everyone is talking about copywriting today.
And in this article, you will learn my step-by-step process on how to become a good copywriter, fast.
But before I share the process, let me quickly introduce myself.
My name is Karan Dharamsi.
I started working as a Freelance Copywriter almost a decade back.
When I started my copywriting journey, I had no clue what I was doing. All I knew was – I love writing. And I loved the freedom to freelance and work from home. I did not want to do the typical 9 to 5 after completing my Engineering. I knew copywriting was the way. It took me several years to finally figure the Secrets to Writing a Great Copy and make a lot of money working as a professional copywriter.
But don’t worry, I won’t bore you with my entire story…
So let me quickly fast-forward to today.
Almost 10 years after working as a professional copywriter… I’m living my dream life.
I can travel anytime I want and work on my own timeline.
I work for clients from around the world all from my laptop.
And most importantly, I have Financial Freedom.
And just like me, if you want to live life on your own terms, enjoy the freedom to work from anywhere and get paid handsomely to do so… let me share with you the step by step process to becoming a Good Copywriter.
But before I reveal my step by step plan, here is a video I posted a while back. It’s a good place to start. So please watch this video first.
How to Become a Good Copywriter in FLAT 30 Days.
I hope you watched the video and made notes. Below I reveal some advanced steps to become a good copywriter.
1st Step To Become A Good Copywriter – Read Fiction every day for 30 Minutes
If you want to be a good copywriter, you need to develop 2 important skills.
1) The skill of Story-Telling
2) And the skill to build Relatable or Aspiring Characters
Remember this – Your primary goal as a copywriter is to get your readers to take some action.
– Clicking on a link
– Buying a product or
– Filling out a form
And the only time a reader will take action is when they can relate to your story or the characters in your story (Copy).
So to become a good copywriter, you need to learn how to write good stories. And one way to develop your story-telling skills is to read a lot of fiction.
If you are serious about building your career as a copywriter, here is one thing you should do every day.
Read fiction for at least 30 minutes a day.
I usually read fiction 30 minutes before I hit the bed. Pick a time you like… When you read is not as important as you read fiction every day.
Pick up classics like:
The Great Gatsby
Pride and Prejudice
A Tale of Two Cities
The Brothers Karamazov
These are good books, to begin with.
Remember, the goal to read fiction is not entertainment. But to learn how to tell great-stories from legendary writers.
2nd Step To Become A Good Copywriter:
Read At least 1 Control every day And Re-Write It!
In the copywriting world – the copy that generates the highest conversion is called a CONTROL.
Please watch the video below to know more about what exactly is a Control.
So now that you know what control is… The next logical question is – where can I find these controls?
And apart from that, here is another thing that you should include in your daily routine… Which is learn from Master Mentors.
Master mentors are people who change the industry with their work but are not open to mentoring.
Thankfully, we can still learn from them by reading their books.
You can find the entire list of Top Copywriting books from Master Mentors in the video below.
Pick these books, and block 15 minutes every day to read a chapter from one of these books. These 15 minutes will be the most invaluable 15 minutes you invest every day to become a good copywriter.
Alright, these were the 4 steps to becoming a good copywriter. If you are serious about becoming one – follow them for at least a couple of months… And trust me, you will be well on your way to building a great career as a copywriter.
Now at this point – if you are feeling like this is a lot of work and a lot of reading to do. Honestly, it’s not.
In fact, it’s fun if you think of it.
You are getting to read fiction.
You are getting to learn how to influence people.
Isn’t that fun or what?
And we are talking about becoming a good copywriter… So you need to train like one, don’t you?
Plus so far, all you need is about 2 hours every day. That’s it.
Think of all the amazing things that you could look forward to after you start working as a copywriter…
Imagine the freedom.
The life of your dreams – work from anywhere on your own timeline.
All of it could be a reality in a few months from now once you become a good copywriter.
And all you need to become a good copywriter is to follow my plan for a few months… That’s it.
Alright then, I hope this was helpful.
I look forward to seeing you become successful as a Copywriter.
Keep writing. And if you have any questions, drop them in the comments below.