Blog-2

27 Apr Secret #3 of the 3 Secrets to Get More Sales with Digital Marketing

In this episode of “The Marketing Nerdz Podcast”, I share with you the 3rd Secret to Get More Sales with Digital Marketing.

Warning! Contradictory!

Before revealing the secret, I spill the beans on a warning! The warning is about the possibility of this secret seeming to sound contradictory to yesterday’s secret. However, instead of being contradictory, today’s secret is complementary to the secret I shared yesterday.

So if you are all set to soak up all the points in today’s episode, let’s dive into the 3rd Secret to Get More Sales with Digital Marketing.

podcast-website-banner

RR: The 3rd Secret to Get More Sales with Digital Marketing

Before revealing the 3rd secret I make a fun point about acronyms. Make sure you hit the ‘play’ button to know my take on acronyms.

Now over to the RR secret. In this context, RR implies Rational Reasons.

Upon hearing that if you feel this secret is contradicting the one I shared yesterday, hang in there. All the secrets in this 3 part series are proven  that have worked for decades in the offline marketing. And all the 3 secrets work their magic in digital marketing too – for us and our clients!

In your online marketing campaigns, you must first appeal to the emotional reasons. And as soon as your potential client/customer is emotionally sold, she/he must justify their “emotional / irrational” decision with “rational reasons”.

 After making the purchase, people need all the rational reasons to justify not just to themselves but to their family and friends about the expense.

So addressing and incorporating rational reasons in your copy helps you ensure that your online marketing campaigns do not fail but instead get you more sales.

Next, I go on to share why “Buyer’s Remorse” sets in and what to do avoid it. This explanation in itself is so valuable that you would want to go back and play it a few more times.

Thereafter, I explain the secret of Rational Reasons with an example of a car commercials and an interesting anecdote of a car ad on YouTube that I was bombarded with.

The car advertisements typically follow this pattern:

 

  • First, you’ll see a remarkable visual of a stylish, elegant, dazzling car. This would typically be shot in such a scenic location that you can’t take your eyes off the car and the location.
  • You’ll typically see a hot and happening 5 star location which is intended to make your potential customer want to upgrade the way people perceive him/her.
  • Along with this, you’ll see a series of interior shots, luxurious & comfortable seats, LED Car Lounge Lights followed by the shot of the car driving on hilly terrain with a breathtaking view.

All of this is designed to appeal to the buyers’ emotional reasons.

But there’s more. Car advertisements go on to give you several other details such as the speed, luxurious interiors, bold bonnet, muscular front bumper, L-shaped fog lamps; plenty of chrome; illuminated scuff plates on the door sill and the like. These features are the rational reasons.

All the features & rational reasons have very little to do with your potential buyer’s buying decision. But the rational reasons are aimed to make your potential buyer feel good about the decision she/he has already made.

Here are some examples of Rational Reasons that Car Ads Use to Get More Sales with Digital Marketing:

 

  • The hill descent feature can help ensure my safety and the safety of my loved ones when we travel on the tricky hills of Lonavala or Kausani in Himachal.
  • The XYZ braking system will ensure that we are safe at all times.
  • The automatic/ emergency brake will be a God sent gift in times of crises – even though i’m slightly over paying for it. that’s cool.
  • Also the Blue & Red LED Car Lounge Lights in the interiors will make me look so cool and happening in front of my XYZ friends.

Notice how rational reasons are tying in to the emotional reasons.

Also in the last stage of conversation that’s taking place inside the buyer’s head, the rational reasons are very important in “justifying” the purchase. Although it may not sell the car, because remember the prospect makes the decision to buy for emotional reasons – all the stuff that I shared with you yesterday.

But Rational Reasons help in justifying the sale.

The buyer can tell herself and her family that “she made the right decision”.

So, this brings me to the end of the 3rd secret in this series.

A Recap of the 3 Secrets to Get More Sales with Digital Marketing

Now, let’s quickly recap what you’ve learned in this & the last 2 episodes of “The Marketing Nerdz Podcast”.

1. People Don’t Like to be Sold

Your prospects want to buy, but they don’t want to be sold. Buying implies control. Your prospects want to keep the control in their hands. Being sold is the opposite. They don’t want to feel like they are being controlled.

To know this secret in detail, click here to listen to the 1st secret I shared the day before.

2. ER: The 2nd Secret to Get More Sales with Digital Marketing

ER implies “Emotional Reasons”. Your prospective clients/customers buy for Emotional Reasons.

If you want to know this secret in detail, click here

3. RR: The 3rd Secret to Get More Sales with Digital Marketing

RR implies “Rational Reasons”.

After making the purchase, people need rational reasons to justify their emotional decision of buying.

Wondering how to use these time tested, proven secrets in your digital marketing campaigns?

Are you torn between using rational reason A or B for your social media campaign? Would rational reason A work better in your online marketing campaign or rational reason B? And why?

If you need help in implementing these time tested, proven secrets, get in touch with us! We’d love to help you implement these Secrets to Get More Sales with Digital Marketing.

podcast-website-banner-2

Read More

26 Apr Facebook Insights

By now, we all know that Facebook is one of the most effective digital marketing platforms for Businesses.

That’s because Facebook offers various features and tools that makes it not just the best platform to reach out to your potential target audience, but also to track and measure the growth and performance of your Business and Company.

If you are using Facebook page for your business, are you using it optimally?

You might ask “how do I know if I’m using my Facebook business page optimally?”

There are certain aspects to track in order to understand if you are using your Facebook business page optimally.

Whatever you are doing on your page, be it posting content, running ads, or generating more leads for your business, you should be constantly tracking their results in terms of ROI.

Is it actually taking you closer towards achieving your business goals?

One of the most important things before starting to analyze the data is to ask the following question, and be clear of your business goal.

Your Goal! Is your end goal to:

1) Generate more Leads for your business

or

2) Create more Brand Awareness

or

3) Generate more Sales for your business

If the answer is yes for any of the options, you should be tracking these KPIs to make sure you are using your Facebook business page to your advantage.

In this video, Karan Dharamsi, The Marketing Nerdz‘s CEO will walk you through our Facebook page insights:

Here’s how and where you can track and analyze your Facebook page activities:

If you have a Facebook business page, all you have to do is click on the tab called Insights. Here is a screenshot of the same:

page_insight

There are a lot of KPIs that you can track and monitor through the Facebook Insights.

But again, to begin with, it is always advisable to focus on the most important factors. And on the side, keep a track of all the other factors as well.

For our business account and all our clients, we club the six factors shown in the image above as one KPI.

And one of the most important things to make sure is to have all the factors and numbers in GREEN!

Here’s what each of the six factors means, to help you understand the data better:

1) Actions on Page: how people are engaging on the page

2) Page Views: number of new views per week

3) Page Likes: how many people are liking your page per week

4) Reach: potential audience reached with your content per week

5) Post Engagement: how many people actually interact and engage with posts

6) Response/ Messages: average response time i.e how quickly you respond to messages on your Business page

Out of all, one of the most important thing to measure is your Post Engagement

Post Engagement

Post Engagement implies the number of people engaging and interacting with your posts. It also shows the percentage increase or decrease (you never want that to happen) per week!

This may not directly contribute to the ROI.

However, since a lot of people are engaging with your content, it is a clear indicator that your content is great and it also implies that a majority of your audience loves consuming your content.

And eventually, people who like your content would want to share it with their social circles which, in turn, is one of the best means of marketing i.e Word of Mouth Marketing!

Hence, needless to say, good content is the best means of word of mouth advertising!

And the second most important factor to track is the page likes!

Page Likes

 

Are you building your audience over a period of time?

If you are building your audience but are unable to see great results with your Post Engagements, it is a clear indication that your audience does not relate to your content or your marketing message.

Hence, having a great content marketing strategy is very, very important and can help you bump up your ROI considerably!

These two crucial factors can potentially generate great revenue for your business if used the right way.

podcast-website-banner-10

And overall, Karan advises you to monitor and use all of the 6 factors mentioned above collectively and come up with great marketing strategies to keep the numbers going up, keep the GREENS constant!

If you have any kind of a business and if you own a business page, make sure you go to your page insights and look into these six factors!

Also, do not forget to track them down on a weekly basis to accelerate your business growth and expansion in the desired direction!

Wondering how and where to start with implementing these things for your Business? Drop a comment below with your queries and questions and someone from our team will be happy to help you with the same.

Read More

26 Apr Secret #2 of the 3 Secrets to Get More Sales with Digital Marketing

In this episode of “The Marketing Nerdz Podcast”, Sandhya Valecha, the CoFounder of “The Marketing Nerdz” shares with you the 2nd Secret to Get More Sales with Digital Marketing.
Sandhya calls it the ER secret.

Just like the secret she shared yesterday, the ER secret too is relevant to any Digital Marketing platform you use – Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, LinkedIn. And if you understand the ER secret well + use it the right way, it can definitely help you in creating and executing digital marketing campaigns that get you more sales.

Curious to know what the ER secret is?
Alright, so let’s reveal it right away.

podcast-website-banner

ER: The 2nd Secret to Get More Sales with Digital Marketing

In this context, ER stands for “Emotional Reasons”.
Your prospective clients/customers buy for Emotional Reasons not Rational Reasons!

Most digital marketers and copywriters make the mistake of appealing to the rational reasons! Worse yet, most of them do not even know this secret. And these digital marketers and copywriters unfortunately lose the sale. Why? Because they fall in love with their product/ service so much that their entire focus is on the huge list of features. But they miss focusing on the emotional reason.

To write effective copy for your digital marketing campaigns that gets you more sales, you MUST appeal to your target audience’s Feelings, Emotions, Wants, Needs, and Desires.

To explain the ER Secret further, here’s an interesting example Sandhya shares in this episode of “The Marketing Nerdz Podcast”…

The “ER” Secret & The Billion Dollar Pizza Example

“If people acted rationally, could you sell them cheesy pizzas? There’s no rationality to buy a pizza. It’s unhealthy. It makes you fat. It clogs your arteries. So why is pizza a billion-dollar industry? Because it makes you feel good!”, says Sandhya.

Secret to Get More Sales with Digital Marketing: Make Your Prospective Buyers “Feel Good“!

To write effective copy for your digital marketing campaigns to get you more sales, you MUST appeal to your prospective buyer’s feelings, emotions and desires. Make them feel good!

Whether you’re writing ad copy, articles, blog posts, tweets, website content, Facebook posts, video sales letter, or any other – the ER secret works wonders in ensuring the success of your digital marketing campaigns – if applied the right way.

If you’re wondering “what emotions should I use?”, we have you covered!

Emotions You can Use in Your Copy to Get More Sales with Digital Marketing

  • Fear
  • Greed
  • Pride
  • Envy
  • Laziness

 

Powerful Positive Emotions


If you’d like to know those two Powerful Positive Emotions Sandhya prefers to use in her Copy, make sure you listen to this entire episode of “The Marketing Nerdz Podcast”.

These two positive emotions have been helping her Get More Sales. And she shares them in this episode. So go ahead and hit that play button now if you haven’t already.

And if you have heard the entire podcast, bravo! Now go ahead and incorporate the ER Secret in your Digital Marketing campaigns and and get set to get more sales. Remember, people buy for emotional reasons, not rational reasons.

If you want to know the third Secret to Get More Sales with Digital Marketing, make sure you tune-in tomorrow. In tomorrow’s episode of “The Marketing Nerdz Podcast”, Sandhya will share the 3rd Secret to Get More Sales with Digital Marketing.
Stay tuned.

Wondering which emotion could be the right one for your target audience? Would greed work better in your digital marketing campaign or fear? And why?

Wondering which emotion would be the best for a specific social media platform for your prospective buyers?

If you’re unsure about these questions or need help in implementing the 2nd Secret to Get More Sales with Digital Marketing, get in touch with us! We’d love to help you get more sales with your digital marketing efforts.

podcast-website-banner-2

Read More

25 Apr Secret #1 of the 3 Secrets to Get More Sales with Digital Marketing

In this episode of “The Marketing Nerdz Podcast”, Sandhya Valecha, the CoFounder of “The Marketing Nerdz” shares with you one of the three Secrets to Get More Sales with Digital Marketing.

Doesn’t matter what Digital Marketing platform you use – these secrets work well. Whether you use Facebook, Instagram, Google, YouTube, LinkedIn, these secrets can help you in creating effective digital marketing campaigns to get more sales.

Doesn’t matter what form of copy you’re using for your marketing – these secrets work well. Whether you use ad copy, blog posts, website content, social media content, video content – these secrets work well in ensuring the success of your digital marketing campaigns.

podcast-website-banner

So ready for the 1st of the 3 Secrets to Get More Sales with Digital Marketing?

Great, so in this episode, Sandhya shares the 1st Secret with a small story and an example.

  • She talks about the story of a fast-selling lazy lady at a perfume store in contrast with the story of the second saleslady who’s neatly dressed, presentable & pleasant.
  • Sandhya goes on to demonstrate how the second saleslady understood the first secret to Getting More Sales with the examples of Christian Dior and Carolina Herrera.

 

What did the second saleslady do that the first one missed?

1. She made the buyer comfortable by being friendly, by not being salesy!

2. She used the the 1st Secret to Getting More Sales. She did not make the buyer feel like they are being sold. She allowed the buyer to be in the driver’s seat and being in control of the buying process.

And so the 1st of the 3 Secrets to Get More Sales with Digital Marketing is that People Don’t Like to be Sold. Sandhya explains this in detail with personal examples about Zara and her own shopping trip.

Things to Remember to Get More Sales with Digital Marketing

 

  • Overall, from all the examples Sandhya shares in this episode of “The Marketing Nerdz Podcast”, it can be deduced that people like shopping but they don’t like to be sold.
  • Your prospects want to buy, but they don’t want to be sold. Buying implies control. Your prospects want to keep the control in their hands. Being sold is the opposite. They don’t want to feel like they are being controlled.
  • Whether you’re selling a product or a service using Facebook ads, or Instagram ads, Google or YouTube ads or LinkedIn ads or doing digital marketing in any form, understanding and implementing this secret will help you in creating effective campaigns that get more sales.
  • Remember, your job is to help your prospective buyer. No matter what form of copy you’re using – be it ads or blog posts, be it website content or social media content or video content – use this secret if you want to Get More Sales with Digital Marketing.

 

To conclude, your prospective clients or customers like to buy things. But they don’t like to be sold. Remember this. Whether you’re writing an ad copy for any digital marketing campaign or platform or writing a social media post, don’t be pushy or salesy. Entice or appeal to them instead of being pushy. Let the sale flow naturally – just like it did in the perfume scenario offered by the 2nd saleslady in the story Sandhya shares in this episode of “The Marketing Nerdz Podcast”.

If you want to know the next 2 Secrets to Get More Sales with Digital Marketing, make sure you come back tomorrow and day after. Yup, in tomorrow’s episode of “The Marketing Nerdz Podcast”, Sandhya will share the 2nd Secret to Get More Sales with Digital Marketing.
So stay tuned.

And if you need any help in implementing the 1st Secret to Get More Sales with Digital Marketing, feel free to get in touch with us. 🙂 We have just opened up two slots to help our clients in getting more sales with their digital marketing efforts.

podcast-website-banner-2

Read More
110 queries in 0.762