In this episode of “The Marketing Nerdz Podcast”, I share with you the 3rd Secret to Get More Sales with Digital Marketing.

Warning! Contradictory!

Before revealing the secret, I spill the beans on a warning! The warning is about the possibility of this secret seeming to sound contradictory to yesterday’s secret. However, instead of being contradictory, today’s secret is complementary to the secret I shared yesterday.

So if you are all set to soak up all the points in today’s episode, let’s dive into the 3rd Secret to Get More Sales with Digital Marketing.

RR: The 3rd Secret to Get More Sales with Digital Marketing

Before revealing the 3rd secret I make a fun point about acronyms. Make sure you hit the ‘play’ button to know my take on acronyms.

Now over to the RR secret. In this context, RR implies Rational Reasons.

Upon hearing that if you feel this secret is contradicting the one I shared yesterday, hang in there. All the secrets in this 3 part series are proven  that have worked for decades in the offline marketing. And all the 3 secrets work their magic in digital marketing too – for us and our clients!

In your online marketing campaigns, you must first appeal to the emotional reasons. And as soon as your potential client/customer is emotionally sold, she/he must justify their “emotional / irrational” decision with “rational reasons”.

 After making the purchase, people need all the rational reasons to justify not just to themselves but to their family and friends about the expense.

So addressing and incorporating rational reasons in your copy helps you ensure that your online marketing campaigns do not fail but instead get you more sales.

Next, I go on to share why “Buyer’s Remorse” sets in and what to do avoid it. This explanation in itself is so valuable that you would want to go back and play it a few more times.

Thereafter, I explain the secret of Rational Reasons with an example of a car commercials and an interesting anecdote of a car ad on YouTube that I was bombarded with.

The car advertisements typically follow this pattern:

• First, you’ll see a remarkable visual of a stylish, elegant, dazzling car. This would typically be shot in such a scenic location that you can’t take your eyes off the car and the location.
• You’ll typically see a hot and happening 5 star location which is intended to make your potential customer want to upgrade the way people perceive him/her.
• Along with this, you’ll see a series of interior shots, luxurious & comfortable seats, LED Car Lounge Lights followed by the shot of the car driving on hilly terrain with a breathtaking view.

All of this is designed to appeal to the buyers’ emotional reasons.

But there’s more. Car advertisements go on to give you several other details such as the speed, luxurious interiors, bold bonnet, muscular front bumper, L-shaped fog lamps; plenty of chrome; illuminated scuff plates on the door sill and the like. These features are the rational reasons.

All the features & rational reasons have very little to do with your potential buyer’s buying decision. But the rational reasons are aimed to make your potential buyer feel good about the decision she/he has already made.

Here are some examples of Rational Reasons that Car Ads Use to Get More Sales with Digital Marketing:

• The hill descent feature can help ensure my safety and the safety of my loved ones when we travel on the tricky hills of Lonavala or Kausani in Himachal.
• The XYZ braking system will ensure that we are safe at all times.
• The automatic/ emergency brake will be a God sent gift in times of crises – even though i’m slightly over paying for it. that’s cool.
• Also the Blue & Red LED Car Lounge Lights in the interiors will make me look so cool and happening in front of my XYZ friends.

Notice how rational reasons are tying in to the emotional reasons.

Also in the last stage of conversation that’s taking place inside the buyer’s head, the rational reasons are very important in “justifying” the purchase. Although it may not sell the car, because remember the prospect makes the decision to buy for emotional reasons – all the stuff that I shared with you yesterday.

But Rational Reasons help in justifying the sale.

The buyer can tell herself and her family that “she made the right decision”.

So, this brings me to the end of the 3rd secret in this series.

A Recap of the 3 Secrets to Get More Sales with Digital Marketing

Now, let’s quickly recap what you’ve learned in this & the last 2 episodes of “The Marketing Nerdz Podcast”.

1. People Don’t Like to be Sold

Your prospects want to buy, but they don’t want to be sold. Buying implies control. Your prospects want to keep the control in their hands. Being sold is the opposite. They don’t want to feel like they are being controlled.

To know this secret in detail, click here to listen to the 1st secret I shared the day before.

2. ER: The 2nd Secret to Get More Sales with Digital Marketing

ER implies “Emotional Reasons”. Your prospective clients/customers buy for Emotional Reasons.

If you want to know this secret in detail, click here

3. RR: The 3rd Secret to Get More Sales with Digital Marketing

RR implies “Rational Reasons”.

After making the purchase, people need rational reasons to justify their emotional decision of buying.

Wondering how to use these time tested, proven secrets in your digital marketing campaigns?

Are you torn between using rational reason A or B for your social media campaign? Would rational reason A work better in your online marketing campaign or rational reason B? And why?

If you need help in implementing these time tested, proven secrets, get in touch with us! We’d love to help you implement these Secrets to Get More Sales with Digital Marketing.

In this episode of “The Marketing Nerdz Podcast”, Sandhya Valecha, the CoFounder of “The Marketing Nerdz” shares with you the 2nd Secret to Get More Sales with Digital Marketing.
Sandhya calls it the ER secret.

Just like the secret she shared yesterday, the ER secret too is relevant to any Digital Marketing platform you use – Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, LinkedIn. And if you understand the ER secret well + use it the right way, it can definitely help you in creating and executing digital marketing campaigns that get you more sales.

Curious to know what the ER secret is?
Alright, so let’s reveal it right away.

ER: The 2nd Secret to Get More Sales with Digital Marketing

In this context, ER stands for “Emotional Reasons”.
Your prospective clients/customers buy for Emotional Reasons not Rational Reasons!

Most digital marketers and copywriters make the mistake of appealing to the rational reasons! Worse yet, most of them do not even know this secret. And these digital marketers and copywriters unfortunately lose the sale. Why? Because they fall in love with their product/ service so much that their entire focus is on the huge list of features. But they miss focusing on the emotional reason.

To write effective copy for your digital marketing campaigns that gets you more sales, you MUST appeal to your target audience’s Feelings, Emotions, Wants, Needs, and Desires.

To explain the ER Secret further, here’s an interesting example Sandhya shares in this episode of “The Marketing Nerdz Podcast”…

The “ER” Secret & The Billion Dollar Pizza Example

“If people acted rationally, could you sell them cheesy pizzas? There’s no rationality to buy a pizza. It’s unhealthy. It makes you fat. It clogs your arteries. So why is pizza a billion-dollar industry? Because it makes you feel good!”, says Sandhya.

Secret to Get More Sales with Digital Marketing: Make Your Prospective Buyers “Feel Good“!

To write effective copy for your digital marketing campaigns to get you more sales, you MUST appeal to your prospective buyer’s feelings, emotions and desires. Make them feel good!

Whether you’re writing ad copy, articles, blog posts, tweets, website content, Facebook posts, video sales letter, or any other – the ER secret works wonders in ensuring the success of your digital marketing campaigns – if applied the right way.

If you’re wondering “what emotions should I use?”, we have you covered!

Emotions You can Use in Your Copy to Get More Sales with Digital Marketing

• Fear
• Greed
• Pride
• Envy
• Laziness

Powerful Positive Emotions

If you’d like to know those two Powerful Positive Emotions Sandhya prefers to use in her Copy, make sure you listen to this entire episode of “The Marketing Nerdz Podcast”.

These two positive emotions have been helping her Get More Sales. And she shares them in this episode. So go ahead and hit that play button now if you haven’t already.

And if you have heard the entire podcast, bravo! Now go ahead and incorporate the ER Secret in your Digital Marketing campaigns and and get set to get more sales. Remember, people buy for emotional reasons, not rational reasons.

If you want to know the third Secret to Get More Sales with Digital Marketing, make sure you tune-in tomorrow. In tomorrow’s episode of “The Marketing Nerdz Podcast”, Sandhya will share the 3rd Secret to Get More Sales with Digital Marketing.
Stay tuned.

Wondering which emotion could be the right one for your target audience? Would greed work better in your digital marketing campaign or fear? And why?

Wondering which emotion would be the best for a specific social media platform for your prospective buyers?

If you’re unsure about these questions or need help in implementing the 2nd Secret to Get More Sales with Digital Marketing, get in touch with us! We’d love to help you get more sales with your digital marketing efforts.

In this episode of “The Marketing Nerdz Podcast”, Sandhya Valecha, the CoFounder of “The Marketing Nerdz” shares with you one of the three Secrets to Get More Sales with Digital Marketing.

Doesn’t matter what Digital Marketing platform you use – these secrets work well. Whether you use Facebook, Instagram, Google, YouTube, LinkedIn, these secrets can help you in creating effective digital marketing campaigns to get more sales.

Doesn’t matter what form of copy you’re using for your marketing – these secrets work well. Whether you use ad copy, blog posts, website content, social media content, video content – these secrets work well in ensuring the success of your digital marketing campaigns.

So ready for the 1st of the 3 Secrets to Get More Sales with Digital Marketing?

Great, so in this episode, Sandhya shares the 1st Secret with a small story and an example.

• She talks about the story of a fast-selling lazy lady at a perfume store in contrast with the story of the second saleslady who’s neatly dressed, presentable & pleasant.
• Sandhya goes on to demonstrate how the second saleslady understood the first secret to Getting More Sales with the examples of Christian Dior and Carolina Herrera.

What did the second saleslady do that the first one missed?

1. She made the buyer comfortable by being friendly, by not being salesy!

2. She used the the 1st Secret to Getting More Sales. She did not make the buyer feel like they are being sold. She allowed the buyer to be in the driver’s seat and being in control of the buying process.

And so the 1st of the 3 Secrets to Get More Sales with Digital Marketing is that People Don’t Like to be Sold. Sandhya explains this in detail with personal examples about Zara and her own shopping trip.

Things to Remember to Get More Sales with Digital Marketing

• Overall, from all the examples Sandhya shares in this episode of “The Marketing Nerdz Podcast”, it can be deduced that people like shopping but they don’t like to be sold.
• Your prospects want to buy, but they don’t want to be sold. Buying implies control. Your prospects want to keep the control in their hands. Being sold is the opposite. They don’t want to feel like they are being controlled.
• Whether you’re selling a product or a service using Facebook ads, or Instagram ads, Google or YouTube ads or LinkedIn ads or doing digital marketing in any form, understanding and implementing this secret will help you in creating effective campaigns that get more sales.
• Remember, your job is to help your prospective buyer. No matter what form of copy you’re using – be it ads or blog posts, be it website content or social media content or video content – use this secret if you want to Get More Sales with Digital Marketing.

To conclude, your prospective clients or customers like to buy things. But they don’t like to be sold. Remember this. Whether you’re writing an ad copy for any digital marketing campaign or platform or writing a social media post, don’t be pushy or salesy. Entice or appeal to them instead of being pushy. Let the sale flow naturally – just like it did in the perfume scenario offered by the 2nd saleslady in the story Sandhya shares in this episode of “The Marketing Nerdz Podcast”.

If you want to know the next 2 Secrets to Get More Sales with Digital Marketing, make sure you come back tomorrow and day after. Yup, in tomorrow’s episode of “The Marketing Nerdz Podcast”, Sandhya will share the 2nd Secret to Get More Sales with Digital Marketing.
So stay tuned.

And if you need any help in implementing the 1st Secret to Get More Sales with Digital Marketing, feel free to get in touch with us. 🙂 We have just opened up two slots to help our clients in getting more sales with their digital marketing efforts.