Blog-2

08 Jun Two Different Business Models

In this episode of “The Marketing Nerdz Podcast” CEO “Karan Dharamsi” shares the 2 different Business Models and also speaks about how to select the best Model depending on your needs.

According to Karan, there are 2 basic schools or models of business:

  • Lifestyle Business Model
  • Real Business


So, wondering what these 2 types of business models mean and how to select the right Business Model?

These are the 2 broad categories of Business models in which majority of businesses and entrepreneurs operate.

A typical lifestyle business is where the person meets all his lifestyle needs to a larger extend. The business model is much more flexible and compatible to his needs and desires in terms of spending quality time with friends and family, going out on vacations, not having to worry about setting up his team etc.

And then there is the Real Business model. A typical business model with a routine structure in terms of work, outcome, hours dedicated etc.

Karan goes on to explaining the point further by elaborating Gary Vanerchuk’s Business Model.

That is a typical example of the second type of Business Model. You Hustle, work hard and repeat the same thing day in and day out to grow and scale your Business.

On the contrary, a typical lifestyle business would be the one where someone operates his drop shipping business at the comfort of his own place, just by hiring one or 2 virtual team members!

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He does not have to build a physical team at a physical location or commit to a workplace to conduct his business.

Speaking about the revenue generated in both the models, each of them are capable to earn millions.

However, when it comes to Lifestyle business, there is one major limitation!

The only limitation for a Lifestyle Business is scalability. It is surely possible but difficult compared to the other model.

This is because you are limited with your recourses in terms of manpower, inputs, work hours and ideas.

There certainly are exceptions, but majority of the lifestyle business reach a point beyond which scalability and growth is difficult and takes in a lot of efforts.

 
So, here are a few important questions you need to ask yourself to select the right Business Model out of the 2:

  • What do I like?
  • Am I willing to Hustle, sit at the office Monday to Sunday or would I prefer spending time
    with Family and Friends?
  • Am I willing to do everything under the sun for my Business?
  • Is the Business meeting my needs and desires?

For you to work and contribute towards the growth and expansion of your business positively, it is very important that the Business model you select meets your needs!

You are your own decision maker. Pick what you like and pick the model where your heart it!

If you want to share anything about your Business Models or your take on one of the 2 broad Business Models, we would love to hear from you!

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07 Jun How to Grow Your Social Media Followers

In this episode of “The Marketing Nerdz Podcast” CEO “Karan Dharamsi” shares his secret formula on “how to grow your social media followers”.

So, wondering how to use Twitter as the base social media platform to create and distribute your social media followers?

Well, we have the most simple 2 step strategy for you!

Here’s the first step on how to grow your social media followers:

To begin with, it is extremely important to grow and gain organic followers on your base platform. For this podcast, we would be working on the strategy on how to use Twitter as this base platform.

So, as discussed in the previous podcast episode , the first step is to build and grow your followers on Twitter using the #1 tool.

 

Once you have successfully implemented that and created a base of followers, here’s the second step on how to get more social media followers:

Step 2 is all about distributing your audience from the base platform to your other social media platforms. There are several ways in which you can automate this process and send personalised direct messages to ensure better conversion rate from base platform to different social media accounts.

In this podcast, Karan goes on the explaining the same with some detailed examples and conversion calculations.

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What is important along with distributing your audience is to track and analyse the distribution and conversion rate.

And yes, another Big Rule to remember is that when you are distributing your audience, stick to one platform. 

So, wondering how to use this Big Rule to grow your social media followers?

Simple! When you are distributing your audience from your base platform, make sure that you ask them to check out ONLY one of your other accounts. Do not ask them to check your stuff on all the platforms as it will increase the work for them and eventually turn them off with the pushy approach.

Hence, keep it simple and easy.

Also, apart from driving your audience to the desired platform, the most important thing is your content on all your accounts.

Make sure to WOW your followers once they follow you on your other platforms. Engage them, hook them to your content which will then get them to follow your other accounts themselves!

So, this is how you can use twitter not just to build followers but also distribute your followers.

And remember, the platform you select as your base platform may differ, but at this point, using Twitter for the same is one of the most effective strategy. Using the #1 tool for Twitter combined with this amazing distribution strategy, you are all set you grow and distribute your followers on all social media platforms.

After all, in todays time, every smart business will distribute their followers across platforms.

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02 Jun #1 Tool To Grow Twitter Following

In this episode of “The Marketing Nerdz Podcast“, CEO “Karan Dharamsi” talks about the #1 tool to grow your followers on Twitter.

If you or your Business is not on Twitter yet, you might want to create your handle right away and not miss out on this great platform to connect to your audience.

So, I am sure you too are curious to know how to grow your followers on your twitter account using this simple tool!

According to Karan, the best tool to scale and grow your followers on Twitter is Crowdfire.

It is an amazing application which helps you to ease out the entire process and at this point, it is one of the best applications to manage your followers on Twitter.

But yes, along with the application Karan also shares the simple 2 step process to use it optimally to your advantage and get in the right followers for your account!

 

So, here is the first step to follow in order to grow your Twitter following using this #1 tool:

The first thing to do after installing the app is to make a list of all the twitter handles of your competitors. Your competitors will have your potential audience, all of them gathered at one place. People who follow your competitors have interest in consuming similar products or services and hence are your target audience for sure.

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Once you have the list ready, here is the next step to follow, to get more followers in Twitter using the #1 tool:

Take the list created with all the competitors and share their Twitter handles on Crowdfire. Here’s the amazing part about using this application, as soon as you put up the list of the handles, it will give you a list of everyone who follows them.

So there you have, the complete list of your highly targeted, potential leads.
And, when you hit that plus sign next to their names, you will automatically start following them.

Although it is a manual process and it consumes a fair amount of time, the results are accurate and really close to what you would need! Especially when it comes to increasing your following on Twitter, what better way to ethically drive your target audience from your competitors page to your page!

And yes, here is am important step to ensure your achieve maximum benefits:

Make sure your profile is clean and clear, stating what you have got to offer your audience and why should they follow you. Have your lead magnets and a great call to action in place to have better conversions.

After all, all of the social media platforms are cluttered with so many accounts and so much information that you need to stand out and make your mark at every possible step.

 

So, here’s a quick recap of the entire process on how to use the #1 tool to get more followers on Twitter:

  • Make a list of all your Competitors on Twitter
  • Share the handles of your Competitors on Crowdfire
  • Make sure to keep your profile updated with lead magnets and a great call to action

Wondering how and where to start? Leave a comment below with your concern and we will be glad to get in touch with you for the same.

Also, have you checked out our new youtube channel yet? Go check it out for some amazing videos where Karan gives you a complete insight into his life through his exclusive video series of “The World, The Way I See It”.

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27 May What Can We Learn From Elon Musk About Entrepreneurship And Digital Marketing

In this episode of “The Marketing Nerdz Podcast”, CEO “Karan Dharamsi” talks about what can we learn from “Elon Musk” about Entrepreneurship and Digital Marketing.

This Podcast is all about Entrepreneurship, Marketing, Digital Marketing, and that one important thing to consider to grow your businesses, accelerate your marketing campaigns and march towards success!

In this Podcast, Karan shares his personal experience after watching on of Elon Musk’s interview with TED.

On his interview, Elon shared a lot of things including his vision and goals for his life and work.Not just that, he also spoke about how he found a problem in the society and has already started working towards solving the same!

He has always been someone who not only has a great vision but also puts in the required dedication and hard work to implement and achieve the same.
Be is Tesla, sending people to Mars or building tunnels in NewYork city.

Elon is a man with great vision accompanied with the desire and hard work to implement the same. Be it for his personal life or for his company, when it comes to Elon, there is absolutely no one who can compete with him.

This is only because apart from setting up goals and having great visions, he has a definition to his vision.

Here is what can we learn from Elon Musk about Entrepreneurship and Digital Marketing:

For any Business to run successfully, we need a great vision!

But a vision which is not defined is ultimately of no use. Having a clear vision is extremely important and what’s more important is to keep your self away from the small, unclear goals.

Everyone of us come across those times when we are tied back with petty issues and thoughts of how to pay the bills for the coming month, how to pay the rents etc. And if you stick around to setting up your visions around these things, they will be very restrictive.

Your vision will be limited to your immediate needs and you will never explore your ultimate vision, which eventually will lead you to fulfilment and a happier life!

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Here’s another thing we can learn from Elon Musk about Entrepreneurship and Digital Marketing:

Anyone can have visions for their professional and personal life. But what sets the successful one’s apart is a vision which is not Vague.

A lot of us have the vision “to be successful” or “to be the best”

These are the best examples of unclear, vague visions. Define your vision, set numbers, definite numbers!

And once you have your great, definite vision in place, it is equally important to implement it!
Your goals and vision itself should be exciting enough to make you want to jump out of bed each morning and start working, something that you are passionate about.

When you have your passion, hard work and vision aligned together, you will create Magic!

And here’s what one can learn from Elon Musk when it comes to Digital Marketing:

To be a successful Digital Marketer, you need to be clear about your vision as a Digital Marketer. It is extremely important to be aware of where you are going and if you are clear about your future in the industry.

Not just that, it helps you to stay updated with the evolving times, for if you have no definite vision, you will not see the need to learn new things or you may not be aware of things that would actually help you since you are yourself not sure about your goals and vision.

Karan explains the point further, sharing the examples for his own students and participants who pursue Digital Marketing courses under him.

Apart from setting the goal, you need to ask yourself these very important questions:

  • What are you going to achieve or solve with your vision?
  • How are you going to implement it?
  • When are you going to work on it?

Once you have these things in place, you will have a concrete vision which will make sure that your life becomes more exciting, and you wake you every morning with a lot of happiness, content and passion!

So, go ahead and have a bold, definite vision and do not forget to implement your vision!

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