In this episode of “The Marketing Nerdz Podcast”, CEO “Karan Dharamsi” speaks about Freelance Digital Marketing and the #1 tool to find your clients!

For many who want to start their career as a freelance Digital Marketer, have this one common question which is:
“where will we get our clients from?”

So, in this podcast, Karan Dharamsi shares the #1 tool or platform that he actually used during his initial days as well, to get in more clients and projects in the any and every domain of your choice.

There are various platforms available but following is the #1 tool to get your clients as a freelance digital marketer:

The platform is upwork.com. It is the one platforms which has projects from all around the world in every domain you can practically think of. Be it anything that you require, you name it and you can find it on upwork.com

And it is a simple 3 step process for you to get your clients through upwork.com

Step number 1 to get clients from this #1 tool as a freelance digital marketer is:

Creating your account. As basic as it sounds, once you set up your account details, you need to select the domain you would like to work in. For example in this case, it would be Digital Marketing.

Once you select your domain, you will be shown all the projects from around the world in that domain!

So, whats the 2nd step to get clients as a freelance digital marketer using this #1?

Well, the second and the most important step is to write your application. If you think of it, there are thousands of other freelancers on upwork.com aiming to grab the same project being show to you.
So, why should someone offer you the project and not the other freelancers?
It all boils down to how great and promising your application is. So, always remember to have a great application which will differentiate you from the other and get the project in your kitty!

And, here’s the final step to get clients as a freelance digital marketer using this #1 tool:

Once the application is selected, you need to work on the payment structure and methods. Majority of the people get stuck in the second and the most important step of crafting the right application.

And hence, apart from this podcast, we have 2 detailed podcasts in store for you, elaborating on how to write a great application and how to go ahead with the payment.

Apart from upwork.com, following are other similar and highly recommended platforms to find your clients:

1) guru.com

2) freelancer.com

Towards the end, Karan also shares his personal experience of how he started his freelance career and how he shifted from working for someone else to working for his own company with a first freelance project worth $1.

Yes, that was the first project he worked on after waiting for a week!

But, here’s what we all can learn out of his experience:

• Never be afraid to invest

It’s not a waste, it’s an investment in your future. If you do not invest, you won’t move faster!

• Don’t be afraid to fail

You will fail multiple times, call it a learning experience and keep moving forward.

So, always keep in mind these important learning, never be afraid to invest and don’t be afraid to fail. Embrace each situation as a learning experience and when you are starting out, accept each opportunity. You never know which $1 project will change your fortune for good!

Stay tuned for the second and third part of this 3 part podcast series on freelance digital marketing, the #1 tool to get clients.

Today, we have the Birthday Special Podcast to celebrate our CEO’s birthday.

In this episode of “The Marketing Nerdz Podcast”, CEO “Karan Dharamsi” speaks about the top 3 Business Lessons that will help you analyse your Business and give you a deeper understanding of what you need to do in order to scale your business 10x.

When you are running a business, there’s never a day that goes by without any challenges.Each time you face and overcome these challenges, you grow as a person and along grows your Business.

Speaking about his own personal experiences, Karan shares the 3 most important Business lessons he has learnt over the last one year.

Here is the first of the 3 business lessons:

Don’t be emotional, be rational.

As simple as it sounds, there are times when our emotions get the better of us. They rule most of our decisions and thoughts related to work.

But that is the #1 thing to consciously avoid when it comes to Business. Especially when it comes to building your team, your job is to make sure you do the right things and not to get people to like you!

Or even when it comes to re-construction or re-structuring your team, If you are trying to save one, you may end up risking the entire ship!

If you too are facing a situation where you can’t find the rational answer, chart down your rational and emotional decisions, judge the pros and cons. Give yourself a good 24 hours to go back to the list and then make the final decision. Since it will no longer be a decision made in the spur of the moment, it will be a rational and not emotional decision!

Here is the second of the 3 Business Lessons:

Be flexible in Business.

Giving his personal example, Karan shares how out of all the product launches made in the last one year, a couple of them did not really take off.

Sometimes, we try to solve a problem or sell a product which is not really what the customers want.

Innovation and experimenting something new is a great idea, but always analyse and check whats working for you and be ope and flexible to other options.

Some campaigns which you think are just basic and might not generate revenue, will work the best for you and will get you the major chunk of your revenue!

So be flexible, test different things keeping your personal judgements aside!

And the 3rd and the last of the 3 Business Lessons is:

You need to cut down on the wrong IMMEDIATELY!

It always takes just one wrong person to distort or ruin your entire team, work attitude of your team members and overall work culture. Do not let anyone spread negativity like wildfire.

Have the team which is aligned with your vision and mission.

These rules may sound harsh to some, but give it a thought…

Is it okay to risk all your dreams and visions by having someone or protecting someone who would end up pulling down your business or even worse, shut it down completely?

And here’s an additional lesson to ensure growth and expansion of your Business in your desired direction:

Have a look at yourself, introspect yourself too!

You are the leader and people will follow and mirror your belief and goals. Are you positive about your goals?
Are you leading them in the right direction?

Be the leader that will help you achieve your goals and if not, find a leader who can lead your team in your direction!

And remember, avoid all kinds of negative thoughts, people or energy. This itself will help you grow your Business 10x along with these 3 business lessons.

So to conclude, here are the 3 business lessons you always need to keep in mind and implement:

• Don’t be emotional, be rational
• Be flexible in Business
• Cut down on the wrong immediately

Hope you too find and grow your team which is aligned to your vision and together they help you grow your Business 10x.We wish you all a very prosperous professional year ahead.

And if you want to know about the other Business Lessons from his personal experience, subscribe today to our YouTube channel: The Marketing Nerdz.

In this episode of “The Marketing Nerdz Podcast“, CEO “Karan Dharamsi” speaks about social media platforms, which platform should you focus on for your business and how to find the best social media strategy for your Business!

Is your Business in the B2B or B2C sector? Who are your end consumers and which social media platform is most used by them?

These are some of the most frequently asked and certainly important questions to understand which is the best social media strategy for your business.

However, there is no proven theory or scientific answer to this question. And in this Podcast, CEO “Karan Dharamsi” shares some insightful tips and strategies which will help you find the answer to this question.

So, wondering which social media strategy is the best for your business? Well, we have Karan Dharamsi share the answer to this question through his personal experience and analysis.

Here is what you need to do in order to frame the best social media strategy for your Business:

For any given business, be it B2B or B2C, the first and the most important step to build the best social media strategy is the start off with one single platform.

It’s always advisable to completely focus on that one platform where majority of your audience is and to completely dominate it with your awesome content.

This is because at the beginning, you would want to focus on understanding where majority of your audience is and what kind of content works the best for that particular platform.

At this stage, your focus should be on understanding the needs of your customers on that platforms and providing them with great content for the same.

And once you are done building a strong foundation on that one core platform, focus on the “one to many distribution strategy” to grow your followers across various social media platforms.

Hence, the second phase includes the distribution of the audience that you have collected through your primary platform.

Dominate one platform and distribute your followers to the other platforms through that!

Sharing his own experience with The Marketing Nerdz, Karan discusses how The Marketing Nerdz has Facebook as the primary social media platform through which the followers are then distributed to our other accounts on Twitter, Instagram, Snapchat etc.

 
To conclude, here is what you need to focus on to build the best social media strategy for your Business:

• Start off with one platform
• Dominate that platform with great content
• Distribute your followers from that one platform to others
• Move on to the next platform to dominate

Being present on all the social media platforms at the same time will require great content on all the platforms at the same time. And if the content is not great for the audience on each platform, you are risking your brand image.
But focusing on one single platform will help you come up with excellent content for your audience and that will improve your brand image.

So, don’t chase all the platforms at the risk of tarnishing your brand image.

Keep domination one platform at a time and focus on distributing your audience on all the other platforms.

That’s how you can evolve and dominate the most appropriate social media platform.

Dominate one social media platform at a time and follow the one to many distribution strategy to grow your social media followers effectively.

In this episode of “The Marketing Nerdz Podcast”, CEO “Karan Dharamsi” shares the #1 tool to write great headlines which will get you high engagement.

In this digital age, having the attention of your target audience even for a few seconds is a great deal.

And for most of them, the first point of attention and interaction with your brand is with your headlines or ad banners.

This makes it imperative for any brand to have great headlines and ad banners which can not just grab the attention of it’s potential audience but also turn them into clicks and conversions.

You cannot bear the risk of having lousy, boring, non-catchy headlines for any reason.

But what if you are not a copywriter? How to the churn amazing headlines? 

Well, that’s where is #1 tool for writing great headlines come into place.

To begin with and to make the most out of this podcast, here is what you need to do:

Quickly go back to our podcast by co-founder “Sandhya Valecha” where she shares her 3 tips to writing magical headlines.

And once you are back with ocean full of information from the amazing podcast, here’s more on the #1 tool for writing great headlines:

Buzzsumo.com is the #1 Ninja tool which can be used to write really amazing headlines.
It helps you to further enhance your headlines and study other great headlines and content in your niche.

Giving an example of the fashion niche, Karan shares how this #1 tool for writing great headlines can be useful to you.

The first thing to do on this platform is to search for all the articles in your niche. And once you have a list of the great one’s model their headlines and study what’s actually working well in your industry.

 You will get a great deal of valuable information in terms of what is working well with your target audience and how you can tweak and change some of the best working headline.

Once you have an idea of what kind of headlines and articles are getting the highest number of clicks, you too can create similar headlines with your own versions.

Not only for headlines, this tools is a great tool to plan your social media content too.

And to sum it up, here is the simple 3 step process you need to follow on how to use the #1 tool for writing great headlines:

• Search for articles in your niche on Buzzsumo.com
• Model the headlines and articles that have the highest engagement
• Create your own headline using your own version and context

So, go ahead and use this magical tool to create great headlines and content for your brand that will get you potential customers to follow you and engage with you.