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Karan Dharamsi The Marketing Nerdz CASH On DELIVERY: My E-Commerce Experiment

15 Jan Find the results of my NO CASH on DELIVERY experiment here!

CASH On DELIVERY (COD) to me is a double edged sword. You can’t IGNORE it, and yet when you use COD, it ends up putting a BIG hole in your pocket.

Although, the number of customers increase thanks to Cash on Delivery Payment Option… here are a few things I noticed.

1) The Refund Requests is relatively higher from COD Customers compared to customers who pay online.

2) COD customers need more management, thus more employees and Customer Support Time.

3) This was an observation which was later verified with data – COD customers generally tend to be more RUDE with the Customer Support and in general compared to Customers that pay online. Of course, it’s subjective to an extent. I’m a COD customer myself. But I hope you can see the point here.

4) As an extension to the 3rd point, the Attrition Rate in the Phone Support is higher (Which is mostly Virtual in my company). Thus adding to the Stress Levels.

5) And lastly, the negative reviews or the Threat of Negative Reviews (most times customers aren’t home to accept the order) is higher from COD customers.

Given all these factors, I recently decided to get rid of the COD option.

Here is what actually happened:

1) My sales dropped by over 60%.

2) My CPA went HIGH.

3) The refund rate dramatically decreased.

4) My net profit went up drastically.

5) My Stress levels were almost down to ZERO.

6) I needed less staff and the team was happier in general.

So to conclude: If you run an E-Commerce Store in India, doing away with COD is something you should test.

Here’s a detailed video I created sharing the results of this E-Commerce experiment.

Warning: My suggestion is my personal opinion and not a prescription. If you are losing money with COD, if you are stressed all the time… Then it’s a worth while option to test getting rid of COD.

You may lose out on a lot of sales. But you would be happier and will actually take home more MONEY because your net profit will be higher.

Note: If you plan to have investors on-board, then please don’t test this option out. A BIG Revenue (Top Line) is what you need to show your investors… So the volume of sales is important and COD plays a BIG role in getting more sales.

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What's BAD About SELLING a Course on UDEMY Karan Dharamsi The Marketing Nerdz

13 Jan What’s BAD About SELLING A Course On UDEMY?

Why I’m not a Fan of Selling Courses on Udemy! Why You Should NOT Start Off By Selling Your Courses on Udemy!

Now, the Reason I Say NO to Udemy is because you want to start off by Projecting Your Brand Correctly. 

You see, Udemy is like any Marketplace. Just like Amazon. Just like Flipkart. Where you can find different products – in this case different courses on different topics. You can pick and choose based on reviews. 

The Reason I do not ever suggest anybody to start out by selling on marketplace is because you Lose that Brand Value / Brand Perception.

Why I say ‘Do NOT Start off by Selling on Udemy’ is because You’ll Fall in that Category where You’ll be Compared with Every other Tom, Dick & Harry who’s Selling on Udemy.
The Perception of Your Brand, and Your Courses will fall down. And it may likely never recover. 

Either You Could be the “Apple” or OYO…
Do You Think OYO Customers will be Happy to Pay Rs. 25,000/- for a night?  

If You are Launching a Brand and If You Plan to Charge a Premium, and Have High End Products, DO NOT Start on Udemy. Why?
Well, I give a very detailed and descriptive reasoning about it in this video. 

In the video, I also talk about:

✔ The Power of Branding  

✔ The Magic of Marketing  

✔ How NOT to Lose Your Brand Value / Brand Perception…

 

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Sad State Digital Marketing India 2020 Karan Dharamsi The Marketing Nerdz

12 Jan The Sad State of Digital Marketing in India in 2020

CHEAP, CHEAP, CHEAP, CHEAP, CHEAP…. 
If you look around, you would see, that’s what the Digital Marketing industry is moving towards. 
You now see ads where Digital Marketing Courses are sold for JUST Rs. 99.
You now have Digital Marketing Service Providers who offer to work as Digital Marketers for Just Rs. 999/Month. 

And the SAD part is… A very LARGE Percentage of Marketers are now moving in this Fight to being the CHEAPEST.


Most Marketers today Just use the age old tool – which is now slowly becoming an ineffective tool of Creating FAKE URGENCY and Offering HYPED Up DISCOUNTS

I see very few marketers today know/understand the TRUE form of Marketing – Story Telling and Character Building
And that’s why, most resort to just slashing the PRICE and selling their Courses/Services for Peanuts. 
History PROVES that the battle to being the CHEAPEST Provider is a tough one to WIN in the long-run and most businesses are Burnt in this battle before they see the light of the day. 

If you are a Marketer – I URGE You to STOP playing the Game of Being the CHEAPEST. Please realize the Potential of what you do and charge the amount YOU Deserve
The marketplace always pays for the VALUE, the Value YOU demonstrate. 

Don’t undervalue YOUR Products/Services
And don’t participate in the Game of Cheapness, Oh, I mean being the Cheapest Provider. 

You know, funnily, I think there will be a day when someone will come up with an Ad saying – I will pay you 99 bucks to join my course 😉
If YOU are a REAL Marketer – Stay TRUE to your Worth.

If you want to watch a video about this, here you go:

#TrueMarketer#SayNOToBrandingYourselfAsTheCheapest

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